Put the Technology to Work


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Presented at CUPRAP 2009 conference

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Put the Technology to Work

  1. 1. Put The Technology To Work! Mike Richwalsky Allegheny College Meadville, PA
  2. 2. A little about me… <ul><li>Assistant Director of Public Affairs, Allegheny College </li></ul><ul><li>Technology Fellow, National Institute of Technology in Liberal Education </li></ul><ul><li>Blog at HighEdWebTech.com </li></ul><ul><li>Twitter: @mrichwalsky </li></ul><ul><li>Partner, ErieBlogs.com </li></ul>
  3. 3. You can find me many places
  4. 4. What we’re going to talk about <ul><li>Why is this stuff important? </li></ul><ul><li>Major players: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Your own social network </li></ul></ul>
  5. 5. Why Social Media? <ul><li>Social Networks and Blogs are more popular then email </li></ul><ul><ul><li>Nielson Report, March 2009 </li></ul></ul><ul><ul><ul><li>http://www.nielsen-online.com/pr/pr_090309.pdf </li></ul></ul></ul>
  6. 6. Why? <ul><li>Enhance your existing marketing </li></ul><ul><li>Create or enhance your connection with your “customers” </li></ul><ul><li>Find new “customers” at a reduced cost </li></ul><ul><li>Spread good news instantaneously </li></ul>
  7. 7. Why? <ul><li>Stuff my kids have never lived without: </li></ul><ul><ul><li>DVR </li></ul></ul><ul><ul><li>HDTV </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>iPod </li></ul></ul><ul><li>They have never had: </li></ul><ul><ul><li>Cassette tapes </li></ul></ul><ul><ul><li>Landline Phones </li></ul></ul><ul><ul><li>Rabbit Ears </li></ul></ul>
  8. 8. More and more people are getting it
  9. 9. “ The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).” - Nielson Report
  10. 10. My Mom is on Twitter
  11. 11. Let’s Get Moving…
  12. 12. From Brad Ward, BlueFuego
  13. 13. Blogging is the sub-floor <ul><li>Updated, semi-regular flow of information </li></ul><ul><li>If you want, open up comments </li></ul><ul><li>Great for search engines </li></ul>
  14. 14. Who should be blogging?
  15. 15. Students
  16. 16. Your President
  17. 17. Deans/Provost
  18. 18. Faculty
  19. 19. Admissions
  20. 20. Athletics and Coaches
  21. 21. You! (you’re kind of doing it already)
  22. 22. RSS are the 2x4s <ul><li>RSS Subscriptions </li></ul><ul><li>Email Subscriptions </li></ul><ul><li>Use this to power other services </li></ul><ul><ul><li>Twitter and Twitterfeed </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  23. 23. Crowdsource your content <ul><li>Allow users to share your (blog) content and take it into the social network </li></ul><ul><li>They share it, their friends see it, and they share it and so on </li></ul>
  24. 24. Twitter
  25. 25. Who here uses Twitter? Who is Twittering Right Now?
  26. 26. Your life, 140 characters at a time “ So first of all, what is Twitter? The best analogy I can think of is that it's like CB radio, but for text messaging. You basically answer the question &quot;What are you doing right now?&quot; at different times throughout the day, and the messages that you send have to be short -- 140 characters or less.” -Tony Hsieh, CEO Zappos http://twitter.zappos.com/start
  27. 27. Twitter Demo <ul><li>How to post </li></ul><ul><ul><li>Web, TXT, iPhone </li></ul></ul><ul><ul><li>TweetDeck & Twitterific </li></ul></ul><ul><ul><li>Searching and hashtags </li></ul></ul>
  28. 28. The Media is Using This Stuff
  29. 29. The Media is Using This Stuff
  30. 30. Sometimes Well, Sometimes Not
  31. 31. Sometimes Well, Sometimes Not
  32. 32. Customer Service
  33. 33. Customer Service
  34. 34. What are people saying about you?
  35. 35. What are people saying about you?
  36. 36. What are people saying about you?
  37. 37. How to start using Twitter <ul><li>Get your account </li></ul><ul><ul><li>Even if you aren’t going to use it now </li></ul></ul><ul><li>Follow some people on your campus </li></ul><ul><li>Use Twitterfeed or BrightKit to automatically publish your RSS feed to Twitter. </li></ul><ul><li>Use TweetDeck or Twitterific and dive into the deep end. </li></ul>
  38. 38. Show of hands Who is completely freaked out right now?
  39. 39. It’s ok.
  40. 40. Let’s talk Facebook.
  41. 41. Let’s talk Facebook <ul><li>The most options of the big social networks to create a space for your business. </li></ul><ul><li>Features: </li></ul><ul><ul><li>Personal Profiles </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Fan Pages </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><li>Photos/videos </li></ul></ul>
  42. 42. Fan Pages
  43. 43. Fan Pages <ul><li>Users become your “fan” </li></ul><ul><li>Users can post questions and share info </li></ul><ul><li>You can add applications to your fan page </li></ul><ul><li>You can send an update to all your fans at once (and target these!) </li></ul><ul><li>Multiple people can be admins </li></ul><ul><li>Changed in March 2009 to be more like profiles </li></ul>
  44. 46. Groups <ul><li>Users can join a group or be invited in </li></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Share links, photos and videos </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  45. 47. Differences between Fan Pages and Group Pages <ul><li>Fan Pages can be viewed by non-FB members </li></ul><ul><li>Analytics Data on Fan Pages </li></ul><ul><li>Groups can be protected </li></ul>
  46. 48. Advertising on Facebook <ul><li>Facebook Ads are text ads similar to Adsense </li></ul><ul><li>Relatively inexpensive </li></ul><ul><li>Pay per click or per 1,000 views </li></ul><ul><li>Targeting is the best selling point </li></ul>
  47. 49. Advertising on Facebook
  48. 50. Setting up an ad
  49. 51. Targeting an ad
  50. 52. Analytics
  51. 53. Costs <ul><li>We targeted Pittsburgh students in high school </li></ul><ul><ul><li>160,339 impressions </li></ul></ul><ul><ul><li>42 clicks </li></ul></ul><ul><ul><li>Max bid of $0.85 </li></ul></ul><ul><ul><li>$23.61 </li></ul></ul>
  52. 54. YouTube <ul><li>YouTube is the web’s biggest video destination </li></ul><ul><li>People can subscribe to your videos, be notified of new videos and share them with you and other subscribers </li></ul><ul><li>Free and easy to post videos </li></ul><ul><li>HD! </li></ul>
  53. 55. Allegheny Example <ul><ul><li>Posted college video as part of marketing campaign </li></ul></ul><ul><ul><li>1,400 views, with very little promotion </li></ul></ul><ul><ul><li>Cost for hosting: $0 </li></ul></ul>
  54. 56. Want a social network? <ul><li>You don’t want to use Facebook and you want some control. </li></ul><ul><li>Pay $$$$$ for private label community </li></ul><ul><li>Or use Ning. </li></ul>
  55. 57. Ning.com <ul><li>Invite-only social network. </li></ul><ul><li>You control content, features and more. </li></ul><ul><li>$20 a month if you want it ad-free or run your own ads </li></ul><ul><li>$5 a month to use your own domain </li></ul><ul><li>In 5 minutes, you could have your own private-label social network for alumni, students, prospectives and more. </li></ul>
  56. 58. Ning.com
  57. 59. Ning.com
  58. 60. Get Started Today! <ul><li>Start your blog </li></ul><ul><li>Create your Twitter feed </li></ul><ul><ul><li>Follow people! </li></ul></ul><ul><ul><li>@mrichwalsky, @alleghenycol </li></ul></ul><ul><li>Make a FB Fan page for your school </li></ul><ul><ul><li>Promote it! </li></ul></ul><ul><li>Shoot a quick YouTube video and upload it </li></ul>
  59. 61. Learn More <ul><li>Great Article: </li></ul><ul><ul><ul><li>http://tinyurl.com/socialpdf </li></ul></ul></ul><ul><li>BlogHighEd.org </li></ul><ul><li>Social Media Press Release </li></ul><ul><ul><li>http://www.shiftcomm.com/downloads/smprtemplate.pdf </li></ul></ul>
  60. 62. Question Time