Put the Technology to Work

Put The Technology To Work! Mike Richwalsky Allegheny College Meadville, PA

A little about me…
Assistant Director of Public Affairs, Allegheny College
Technology Fellow, National Institute of Technology in Liberal Education
Blog at HighEdWebTech.com
Twitter: @mrichwalsky
Partner, ErieBlogs.com

You can find me many places

What we’re going to talk about
Why is this stuff important?
Major players:
Blogs
Twitter
Facebook
YouTube
Your own social network

Why Social Media?
Social Networks and Blogs are more popular then email
Nielson Report, March 2009
http://www.nielsen-online.com/pr/pr_090309.pdf

Why?
Enhance your existing marketing
Create or enhance your connection with your “customers”
Find new “customers” at a reduced cost
Spread good news instantaneously

Why?
Stuff my kids have never lived without:
DVR
HDTV
YouTube
iPod
They have never had:
Cassette tapes
Landline Phones
Rabbit Ears

More and more people are getting it

“ The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).” - Nielson Report

My Mom is on Twitter

Let’s Get Moving…

From Brad Ward, BlueFuego

Blogging is the sub-floor
Updated, semi-regular flow of information
If you want, open up comments
Great for search engines

Who should be blogging?

Students

Your President

Deans/Provost

Faculty

Admissions

Athletics and Coaches

You! (you’re kind of doing it already)

RSS are the 2x4s
RSS Subscriptions
Email Subscriptions
Use this to power other services
Twitter and Twitterfeed
FriendFeed
Facebook

Crowdsource your content
Allow users to share your (blog) content and take it into the social network
They share it, their friends see it, and they share it and so on

Twitter

Who here uses Twitter? Who is Twittering Right Now?

Your life, 140 characters at a time “ So first of all, what is Twitter? The best analogy I can think of is that it's like CB radio, but for text messaging. You basically answer the question "What are you doing right now?" at different times throughout the day, and the messages that you send have to be short -- 140 characters or less.” -Tony Hsieh, CEO Zappos http://twitter.zappos.com/start

Twitter Demo
How to post
Web, TXT, iPhone
TweetDeck & Twitterific
Searching and hashtags

The Media is Using This Stuff

Sometimes Well, Sometimes Not

Customer Service

What are people saying about you?

How to start using Twitter
Get your account
Even if you aren’t going to use it now
Follow some people on your campus
Use Twitterfeed or BrightKit to automatically publish your RSS feed to Twitter.
Use TweetDeck or Twitterific and dive into the deep end.

Show of hands Who is completely freaked out right now?

It’s ok.

Let’s talk Facebook.

Let’s talk Facebook
The most options of the big social networks to create a space for your business.
Features:
Personal Profiles
Applications
Groups
Fan Pages
Ads
Photos/videos

Fan Pages

Fan Pages
Users become your “fan”
Users can post questions and share info
You can add applications to your fan page
You can send an update to all your fans at once (and target these!)
Multiple people can be admins
Changed in March 2009 to be more like profiles

Groups
Users can join a group or be invited in
Ask questions
Share links, photos and videos
Events

Differences between Fan Pages and Group Pages
Fan Pages can be viewed by non-FB members
Analytics Data on Fan Pages
Groups can be protected

Advertising on Facebook
Facebook Ads are text ads similar to Adsense
Relatively inexpensive
Pay per click or per 1,000 views
Targeting is the best selling point

Advertising on Facebook

Setting up an ad

Targeting an ad

Analytics

Costs
We targeted Pittsburgh students in high school
160,339 impressions
42 clicks
Max bid of $0.85
$23.61

YouTube
YouTube is the web’s biggest video destination
People can subscribe to your videos, be notified of new videos and share them with you and other subscribers
Free and easy to post videos
HD!

Allegheny Example
Posted college video as part of marketing campaign
1,400 views, with very little promotion
Cost for hosting: $0

Want a social network?
You don’t want to use Facebook and you want some control.
Pay $$$$$ for private label community
Or use Ning.

Ning.com
Invite-only social network.
You control content, features and more.
$20 a month if you want it ad-free or run your own ads
$5 a month to use your own domain
In 5 minutes, you could have your own private-label social network for alumni, students, prospectives and more.

Ning.com

Get Started Today!
Start your blog
Create your Twitter feed
Follow people!
@mrichwalsky, @alleghenycol
Make a FB Fan page for your school
Promote it!
Shoot a quick YouTube video and upload it

Learn More
Great Article:
http://tinyurl.com/socialpdf
BlogHighEd.org
Social Media Press Release
http://www.shiftcomm.com/downloads/smprtemplate.pdf

Question Time

Put the Technology to Work

by Mike Richwalsky on Mar 11, 2009

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Put the Technology to Work — Presentation Transcript