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Is Facebook an overlooked client communication tool?

by Brand consultant at Bond & Coyne on Jun 11, 2010

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This is a feature I wrote for Cofunds Perspectives Magazine which poses the question 'Why don't more independent financial advisers maintain contact with clients through Facebook?'. Cofunds is a ...

This is a feature I wrote for Cofunds Perspectives Magazine which poses the question 'Why don't more independent financial advisers maintain contact with clients through Facebook?'. Cofunds is a web-based investment platform provider for the UK financial planning market; Perspectives is its offline magazine for users.

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Is Facebook an overlooked client communication tool? Is Facebook an overlooked client communication tool? Document Transcript