8 consumption

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8 consumption

  1. 1. How are games consumed?
  2. 2. Gaming consumptionGaming has changed from the days of coin-op arcades.How we consume gaming products comes in a variety ofdifferent ways, here are some to consider:• Merchandise: t-shirts, Rockstar’s more unusual items• Cosplay• Fanfiction and Fanart• E-sports• Machinima• Modding – Rockstar had a great beneficial relationship with their fans – right up until the Hot Coffee controversy which changed everything!
  3. 3. MerchandiseYou only have to flick through the poster racks ofHMV to see that videogames merchanise iseverywhere. From Angry Birds selling 10 millionplush soft toys last year, to more extravegent –replica samarai swords from Japaneseroleplaying games (RPGs)Rockstar Games are particularly savvy with theirmerchandise – Remember: For them their brandis as much about style as it is about the product.
  4. 4. Merchandise
  5. 5. Cosplay• Cosplay short for "costume play“ is a type of performance art in which participants don costumes and accessories to represent a specific character.
  6. 6. E-sports• Electronic sports (or E-sports) comprises the competitive play of video games.• Other terms include competitive gaming, professional gaming, e-sport, and cybersport. The most common video game genres associated with electronic sports are real-time strategy (RTS), fighting, first-person shooter (FPS), massively-multiplayer online (MMOG), and racing.• Games are played competitively at amateur, semi- professional and professional levels, and some games have organized competition in the form of leagues and tournaments. Events such as Major League Gaming (MLG), Global Starcraft II League (GSL), World Cyber Games (WCG), Dreamhack, and Intel Extreme Masters provide both real-time casting of streamed games, and cash prizes to the winners.
  7. 7. MachinimaMachinima (muh-sheen-eh-mah) is filmmaking within a real-time, 3D virtual environment, often using 3D video-gametechnologies.In an expanded definition, it is the convergence of filmmaking,animation and game development. Machinima is real-worldfilmmaking techniques applied within an interactive virtualspace where characters and events can be either controlled byhumans, scripts or artificial intelligence.By combining the techniques of filmmaking, animationproduction and the technology of real-time 3D game engines,Machinima makes for a very cost- and time-efficient way toproduce films, with a large amount of creative control.
  8. 8. MachinimaMachinima (muh-sheen-eh-mah) is filmmaking within a real-time, 3D virtual environment, often using 3D video-gametechnologies.In an expanded definition, it is the convergence of filmmaking,animation and game development. Machinima is real-worldfilmmaking techniques applied within an interactive virtualspace where characters and events can be either controlled byhumans, scripts or artificial intelligence.By combining the techniques of filmmaking, animationproduction and the technology of real-time 3D game engines,Machinima makes for a very cost- and time-efficient way toproduce films, with a large amount of creative control.
  9. 9. MachinimaExamples include Call of Duty gameplay videosHalo 3 had built in machinima recording softwareGames often feature cinematic camera angles andgraphics – particularly in cut scenes: sections in agame where the player is not in control but ‘movie’like scenes to provide context and explanation ofplayer motivationsRockstar Games that have resulted in machinimainclude GTA and Red Dead Redemption
  10. 10. Blood Money (GTA IV Machinima)
  11. 11. ModdingMod or modification is a term generally applied toPC, especially first-person shooters, role-playing games andreal-time strategy games.Mods are made by the general public or a developer and canbe entirely new games in themselves, but mods are not stand-alone software and require the user to have the originalrelease in order to run. They can include newitems, weapons, characters, enemies, models, textures, levels, story lines, music, and game modes. They also usually takeplace in unique locations. They can be single-player ormultiplayer. Mods that add new content to the underlyinggame are often called partial conversions, while mods thatcreate an entirely new game are called total conversions andmods that fix bugs are called unofficial patches.
  12. 12. ModdingMod or modification is a term generally appliedto PC, especially first-person shooters, role-playing games and real-time strategy games.Mods are made by the general public or adeveloper and can be entirely new games inthemselves, but mods are not stand-alonesoftware and require the user to have theoriginal release in order to run.
  13. 13. ModdingThey can include newitems, weapons, characters, enemies, models, textures, levels, story lines, music, and gamemodes. They also usually take place in uniquelocations. They can be single-player ormultiplayer. Mods that add new content to theunderlying game are often called partialconversions, while mods that create an entirelynew game are called total conversions and modsthat fix bugs are called unofficial patches.
  14. 14. ModdingThe Internet provides an inexpensive medium topromote and distribute mods, and they havebecome an increasingly important factor in thecommercial success of some games.Developers such as Blizzard Entertainment, idSoftware, Valve Software, Bethesda Softworks,Firaxis, Crytek, The Creative Assembly and EpicGames provide extensive tools and documentationto assist mod makers, leveraging the potentialsuccess brought in by a popular mod like Counter-Strike.
  15. 15. ModdingConsidering our focus on Rockstar Games, the mostimportant mod in recent history is the 2005 Hot Coffeemod for Grand Theft Auto: San Andreas.TASK: Research the answers to the following questions.The more detail the better for your research. You willneed to look at more than one source for this.1. What was the Hot Coffee mod?2. How did the mod affect San Andreas’s age rating?3. What was the impact for each of the stakeholders: The developers, the publishers, the platform holder and the consumer?

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