Managing Change Sport Culture, Innovation, and Diversity

Change is a fact of business life today. Overcoming resistance to change will test and challenge and hone your people skills. Yogi Berra once said, “The future ain’t what it used to be.”

Change is a fact of business life today.

Overcoming resistance to change will test and challenge and hone your people skills.

Yogi Berra once said, “The future ain’t what it used to be.”

How did Joe Torre change when he became the manager of the New York Yankees?... The LA Dodgers? Have you ever thought about the changes that athletic directors encounter every year and the impact that they can have? An AD may face new budget restrictions, a new principal or superintendent, new athletes, new coaches, greater expectations from parents, or new technologies such as email and Internet. All of these things spell change and the possibility of having to adjust and react differently.

How did Joe Torre change when he became the manager of the New York Yankees?... The LA Dodgers?

Have you ever thought about the changes that athletic directors encounter every year and the impact that they can have?

An AD may face new budget restrictions, a new principal or superintendent, new athletes, new coaches, greater expectations from parents, or new technologies such as email and Internet.

All of these things spell change and the possibility of having to adjust and react differently.

Baseball has become a sport where big-market teams like the New York Yankees and Boston Red Sox can generate more revenue and thus afford to spend more money to acquire star players. And more star players means more fan and media interest, which means even more money.

Baseball has become a sport where big-market teams like the New York Yankees and Boston Red Sox can generate more revenue and thus afford to spend more money to acquire star players.

And more star players means more fan and media interest, which means even more money.

Baseball has fallen behind football as America’s favorite sport. Baseball fans have become leery of the game after the recent steroids scandals, which were caused by anger and mistrust between players and owners. Meanwhile, fans love the physical contact and fast action found in football.

Baseball has fallen behind football as America’s favorite sport.

Baseball fans have become leery of the game after the recent steroids scandals, which were caused by anger and mistrust between players and owners.

Meanwhile, fans love the physical contact and fast action found in football.

The Yankees operate in the racially mixed New York area. The team appears to have been built to resemble this racial mixture. Center fielder Melky Cabrera is from Santo Domingo, Dominican. Star relief pitcher Mariano Rivera is from Panama City, Panama. Out Fielder Hideki Matsui is from Kanawaza, Japan.

The Yankees operate in the racially mixed New York area.

The team appears to have been built to resemble this racial mixture.

Center fielder Melky Cabrera is from Santo Domingo, Dominican. Star relief pitcher Mariano Rivera is from Panama City, Panama. Out Fielder Hideki Matsui is from Kanawaza, Japan.

The Yankees make more money from the media than any other team. The Yankees own YES, their own cable network. The Mets own SNY, which they split with the New York Jets during football season. Why don’t NHL teams have their own cable networks?

The Yankees make more money from the media than any other team.

The Yankees own YES, their own cable network.

The Mets own SNY, which they split with the New York Jets during football season.

Why don’t NHL teams have

their own cable networks?

Strategy Structure Technology People

Strategy

Structure

Technology

People

Denial Resistance Exploration Commitment

Denial

Resistance

Exploration

Commitment

Uncertainty creates fear. Inconvenience is off-putting. Their self-interest is threatened. We all fear loss . Lack of control is often an issue. Intensity Source Focus

Uncertainty creates fear.

Inconvenience is off-putting.

Their self-interest is threatened.

We all fear loss .

Lack of control is often an issue.

Intensity

Source

Focus

Create a trust climate. Develop a change plan. State why change is needed and how it affects them. Create a win-win situation. Involve people and provide support.

Create a trust climate.

Develop a change plan.

State why change is needed and how it affects them.

Create a win-win situation.

Involve people and provide support.

Organizational culture is the set of values, beliefs, and standards for acceptable behavior that its members share. Understanding an organization’s culture helps you understand how it functions and how you should do things “to fit in.” Think of “good guy” teams like the Seattle Mariners and “bad guy” teams like the Oakland Raiders.

Organizational culture is the set of values, beliefs, and standards for acceptable behavior that its members share.

Understanding an organization’s culture helps you understand how it functions and how you should do things “to fit in.”

Think of “good guy” teams like the Seattle Mariners and “bad guy” teams like the Oakland Raiders.

“ Sport team culture originated from the establishment and development of sports team. The sport team culture with which all members voluntarily comply is the total of common faith, morality, spirit, ceremony, intelligence factor, and entertainment life. The function of the sport team culture is found in instructing people, construction of team standards, recovery, spiritual adjustment, and meeting psychological and social demand .”

“ Sport team culture originated from the establishment and development of sports team. The sport team culture with which all members voluntarily comply is the total of common faith, morality, spirit, ceremony, intelligence factor, and entertainment life. The function of the sport team culture is found in instructing people, construction of team standards, recovery, spiritual adjustment, and meeting psychological and social demand .”

Behavior - The late Tom Yawkey of the Boston Red Sox, the late George Halas of the Chicago Bears, and Al Davis of the Oakland Raiders were legends in their own time, and are legends still to fellow players, colleagues, and fans alike who relish the tales and anecdotes surrounding these enduring personalities. Values and Beliefs

Behavior - The late Tom Yawkey of the Boston Red Sox, the late George Halas of the Chicago Bears, and Al Davis of the Oakland Raiders were legends in their own time, and are legends still to fellow players, colleagues, and fans alike who relish the tales and anecdotes surrounding these enduring personalities.

Values and Beliefs

Tom Yawkey and his family walked their talk. They believed in giving to charity, and they made sure their team gave both money and personal time to the Dana Farber Institute. Before the 2002 baseball season, the Yawkey family sold the Red Sox to John Henry. This new management is carrying forward the Red Sox tradition by helping the Joey Fund.

Tom Yawkey and his family walked their talk. They believed in giving to charity, and they made sure their team gave both money and personal time to the Dana Farber Institute.

Before the 2002 baseball season, the Yawkey family sold the Red Sox to John Henry. This new management is carrying forward the Red Sox tradition by helping the Joey Fund.

Safety has been a major concern for NASCAR, accelerated by the death of Dale Earnhardt on the last lap of the 2001 Daytona 500. A new product innovation, shock-absorbing “soft walls,” are being used to protect drivers.

Safety has been a major concern for NASCAR, accelerated by the death of Dale Earnhardt on the last lap of the 2001 Daytona 500.

A new product innovation, shock-absorbing “soft walls,” are being used to protect drivers.

Event staff at a football game had to learn when to stop serving beer at half-time to control fan rowdiness. However, they had to learn twice. The real drinking started outside the stadium, and event staff had to learn to deny access to inebriated fans.

Event staff at a football game had to learn when to stop serving beer at half-time to control fan rowdiness.

However, they had to learn twice. The real drinking started outside the stadium, and event staff had to learn to deny access to inebriated fans.

Championship Auto Racing Teams Inc. (CART), as one example, has implemented strong initiatives to promote diversity. CART seeks to bring members of the minority community and women into CART racing as drivers, engineers, mechanics, and administrative personnel.

Championship Auto Racing Teams Inc. (CART), as one example, has implemented strong initiatives to promote diversity.

CART seeks to bring members of the minority community and women into CART racing as drivers, engineers, mechanics, and administrative personnel.

In 1972, a law with wide ramifications for the sport industry, Title IX of the Amendments to the Higher Education Act, was passed. Title IX requires equal access to education, including athletics, for women. Since that time the number of women playing on college teams has increased from 32,000 to about 205,000.

In 1972, a law with wide ramifications for the sport industry, Title IX of the Amendments to the Higher Education Act, was passed.

Title IX requires equal access to education, including athletics, for women.

Since that time the number of women playing on college teams has increased from 32,000 to about 205,000.

Complying with Title IX has led to the reduction of some men’s programs to augment financial support for new women’s teams. Between 1981 and 1999, more than 400 collegiate men’s teams were dropped. 171 wrestling programs and 84 men’s tennis teams were dropped.

Complying with Title IX has led to the reduction of some men’s programs to augment financial support for new women’s teams.

Between 1981 and 1999, more than 400 collegiate men’s teams were dropped. 171 wrestling programs and 84 men’s tennis teams were dropped.

Organizational development (OD) is the ongoing planned change process that organizations use to improve performance. Sensitivity training Team building Process consultation Job Design and Direct Feedback Lewin’s change model Forcefield analysis survey feedback Grid OD

Organizational development (OD) is the ongoing planned change process that organizations use to improve performance.

Sensitivity training

Team building

Process consultation

Job Design and Direct Feedback

Lewin’s change model

Forcefield analysis

survey feedback

Grid OD