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Why use video
 

Why use video

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This is my look into why use video

This is my look into why use video

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    Why use video Why use video Presentation Transcript

    • Video An argument for creating and using Video
      • YouTube is the second most used search engine after Google.
      • The book Zombies vs Unicorns has a QR code that drives people to a video about the book
    •  
      • People choose to watch video
      • Phones and tablets are the best places to watch them
      • But as you create video, never, ever say viral.
      • Three kinds of (non-viral) video
      Quick-Post Professional User Generated
    •  
      • So you have a video
      Discover Watch Share
    • Active Discovery Passive Discovery
    •  
      • There are hundreds of places to post videos online
      • Including video posting services like TubeMogul and Hey!Spread.
      • But we’re going to talk about YouTube.
      • Because YouTube offers an opportunity for people with video content.
      • Because the URL is meaningless, great care should be taken with the title, description and tags.
      • No matter where it was posted, video should contain a detailed description.
      • Tags should contain anything relevant to the video, category, or product.
      • Help people who are looking for content to find your content – the title and description should have keywords
      • YouTube allows infinite amount of tags, so add as many as possible.
      • A YouTube channel offers the ability to post videos we create, and videos created by people in one place.
    • YouTube.com/apple
    • YouTube.com/adidas Flash
      • Summary.
      • Video is being created more and more.
      • Video is the best way to show off the emotion of the brand and and involvement of fans.
      • YouTube is one of the best places to show off video.