Why use video

Video An argument for creating and using Video

YouTube is the second most used search engine after Google.
The book Zombies vs Unicorns has a QR code that drives people to a video about the book

People choose to watch video
Phones and tablets are the best places to watch them

But as you create video, never, ever say viral.

Three kinds of (non-viral) video
Quick-Post Professional User Generated

So you have a video
Discover Watch Share

Active Discovery Passive Discovery

There are hundreds of places to post videos online
Including video posting services like TubeMogul and Hey!Spread.

But we’re going to talk about YouTube.
Because YouTube offers an opportunity for people with video content.
Because the URL is meaningless, great care should be taken with the title, description and tags.

No matter where it was posted, video should contain a detailed description.
Tags should contain anything relevant to the video, category, or product.

Help people who are looking for content to find your content – the title and description should have keywords
YouTube allows infinite amount of tags, so add as many as possible.

A YouTube channel offers the ability to post videos we create, and videos created by people in one place.

YouTube.com/apple

YouTube.com/adidas Flash

Summary.
Video is being created more and more.
Video is the best way to show off the emotion of the brand and and involvement of fans.
YouTube is one of the best places to show off video.

Why use video

by Matt Hames on Sep 14, 2011

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Why use video — Presentation Transcript