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Web202010
 

Web202010

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A presentation I did for Doug Bean's class.

A presentation I did for Doug Bean's class.

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  • A social network is a community of people that are tied together by an outcome
  • Consider the website
  • Think about Joes Pizza versus Pizza Hut
  • And nurtured? What would you say? How would you say it?
  • Start with the knowledge. Start with what you’ll say in that room. Call it a podcast, a blog, a Ning social network, a vlog, social media pressroom Start with the ideas, insights, answers, processes, then pick the tactics that deliver.
  • NOT AN ONLINE BROCHURE! No person in our room wants to be handed a brochure. This is how to visualize those people, and those rooms.
  • NOT AN ONLINE BROCHURE! No person in our room wants to be handed a brochure. This is how to visualize those people, and those rooms.

Web202010 Web202010 Presentation Transcript

  • A brief look at Web 2.0 in 2010
  • Why me?
    • Copywriter joins early social network
  • Why me?
    • A woman from Buffalo joined
  • Why me?
    • We e-mailed back and forth.
  • Why me?
    • To recap
    • Woos US woman with words
    • Moves to US
  •  
  • This is also me:
  • This is also me:
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    • What is a social network?
    • For an individual, the value is in the community
    • For a brand, the value is in harnessing the community
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  • What is a social network?
    • Social media is about a change in behavior
    • A convergence, where online stopped being about ‘websites’ and started being about experiences
    • “ Social media is having the disruptive impact that TV did. But on an accelerated timeline.” – Eric Mower
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  • TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
  • Web 2.0
    • What is the behavior behind social media?
    • 2 nd Law of Social Networking
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  • #1 Facebook
    • Facebook has over 400 million members
    • 50% of all Canadians have a profile!
    Source: http://www.facebook.com/press/info.php?statistics
  • Facebook
    • Connecting people who you already know.
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  • Facebook Page
    • Facebook is after the social graph.
  • Facebook
    • It’s Facebook’s opinion that what people ‘like’ says something about them socially.
    • And they want to connect those people
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  • LinkedIn is a business social network.
    • Used for job hunting.
    • Company finding.
    • It’s a networking tool
    • Not based on geography.
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    • People create profiles in LinkedIn. They refer each other, answer questions, join groups.
    • From those profiles, LinkedIn creates a picture of the company.
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    • LinkedIn: 67% of users saying they use their profile to “make new business or professional contacts”
    • If you’re on LinkedIn, it uses profile data to create the business profile.
    • People can now follow companies on LinkedIn.
      • Source: Pew Internet & American Life Project Survey December ‘08
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    • Twitter is an excellent way to interact with both of your target markets.
    • There are a lot of brands that are part of the everyday life of people.
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    • Twitter is a massive pile of junk.
    • But inside all those dumb things are potential gems.
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    • Social bookmarking is the solution to never having to e-mail a link home.
    • It’s also a way to prove smarts. I have this on my e-mail signature
  • Delicious
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    • From Google alert to What’s new
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    • YouTube has a vibrant community
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  • Social media newsroom
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  • Location based social networks
    • Yelp, FourSquare, Gowalla, and a myriad of other tools are essentially local mobile search engines.
    • Users "check-in" at venues using text messaging or a device specific application
    • Other users can see where their friends are, and what their friends think of the place they are at.
    • Like a Tradeshow booth.
  • The shift
    • This presentation isn’t about the tools.
    • It’s about a shift
    • It’s about proving expertise using a tactic that lets people respond.
    • Before the web we used awareness generating tools.
    • When they raised their hand, (or click a link) we thought of them as buyers.
    • But many are tire kickers
    • So what if these buyers and tire kickers could still be placed into a room?
    • What would you say?
    • How would you say it?
    • Here’s a way to organize it
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    • So develop a strategy that starts with listening.
    • Then create shareable content.
    • And never, ever, ever, say viral.
    • http://sharemarketing.wordpress.com