The first websites were one-way communication. Amazon changed that a bit with a Web 1.5 feature. When you bought a book at Amazon, it began showing you what other people who bought that book also purchased. It was an effort to up-sell, but it brought in the community.
E-Bay, a web 1.0 site, was on the cusp of 1.5 as well. It offered assurances and ratings of sellers. The community could interact with the site, and the site related the information to users.
Web 2.0 refers to a perceived second generation of web-based communities and hosted services -- such as social-networking sites, wikis (like mowiki) -- which facilitate collaboration and sharing between users . (From Wikipedia, a Web 2.0 site)
I agree that made almost no sense. Partly because, and this is important, no one really knows how to define Web 2.0. We just know some weird stuff is going on online.
Really Simple Syndication (RSS) is like a postal worker for the net. You subscribe to a blog, podcast, your favorite columnist at the NY Times, the comment section of a blog, whatever has this: The content is delivered to you when it’s updated.
There are many other social networks sprouting up around blogs, video sharing sites, and photo sharing sites. But I want to talk about one in particular.
Web 2.0 Facebook was launched as a college-only social network. Thus, young people aspired to be in Facebook. One only got into Facebook, when they got into College. Plus Facebook didn’t have the negative stalker issues Myspace had.
It’s the ease of the Groups feature, both in creation and in joining Facebook that makes this critical to brands.
The term “For fun -- totally pointless” offers the chance to make a group about anything. All of our clients have a Facebook group
Facebook Groups Fisher Price Little People Fisher-Price Tricycle Gang Fisher Price toys were better when they were choking hazards Maid of the Mist alumni I hate the Welchs Grape Juice girl I would kill for a pack of welchs fruit snacks
Web 2.0 is conversation. It’s interaction, not just with the site (we interact with every site we visit), but with the people on the site.
In terms of marketing, the rapid, almost absurd growth of Facebook should be watched. Facebook, when compared to Myspace also trends to higher social status. Facebook is for College grads. Each one of these sites could have a whole presentation -- the Second Life one R-rated. I just wanted to tell you more about Facebook.