So you wanna work in Marketing?
Matt Hames
Social Media Strategist
Eric Mower and Associates
@mhames
linkedin.com/in/matth...
• About you.
• Your brand.
• Stand out.
You.
• You are in a unique position.
• Senior people at ad agencies can remember the day
they got e-mail.
• You can teach.
• But first, you have to prove you know something.
• So lets assume for a minute that your resume is on
H...
• Social networks ask you to status cast.
• What are you doing? Working on. Where are you?
• What do you know?
• You need to get out the message of who you are,
what you like, and what you know.
Your brand.
• Two years ago, Agency.com held interviews for Web
2.0 experts in a web 2.0 world -- Second Life.
• IBM wrote a white pap...
• If you play in these worlds, add it to your resume.
• If you build 3D models in Second Life or Google Earth,
add it to y...
• Insert picture of you having a good time here.
• This isn’t a bad thing.
• There’s nothing wrong with having pictures on
Facebook of you partying
• Just balance it.
• Make LinkedIn the up-to-date you
• It should be 100% complete
• Get your name: http://www.linkedin.com/in/matthames
• Co...
• Join relevant groups.
• Ask and answer
questions.
• Show off your
expertise.
• If someone gives you a “Best answer” LinkedIn calls
you an expert.
• Follow companies you want to work at.
• At EMA, we hired someone on LinkedIn.
• Our HR person went out looking for people who fit our
opening.
• Would he have f...
• Follow agencies, or people at agencies who are on
Twitter.
• Can’t write?
• Speak your mind on YouTube.
• Create a Weekly Talk where you present your ideas
on your channel.
• Add yo...
• Wordpress is a place to show off your knowledge in a
blog.
• If you update Wikipedia, or a blog
• Put it on LinkedIn and your resume!
• Slideshare is a place to show off your knowledge.
• In power point.
• Social bookmarking proves smarts.
Stand out.
Own the first page on Google
• In your cover letter, tell people to Google you.
usernamecheck.com
• If you can own your spot on Google.
• You can do it for a brand.
• Explain to people how to do it.
• But Matt, my name is Brad Pitt.
Buy your way on with PPC
• It’s a cliché, but you need to stand out.
• HR Google's everyone.
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
Use social media to get a job in Marketing
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Use social media to get a job in Marketing

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How to use Social media to stand out and get hired.

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  • People create profiles in LinkedIn. They refer each other, answer questions, join groups.
  • Join groups
  • A place ot share smarts
  • Follow companies that you want to work at
  • Use social media to get a job in Marketing

    1. 1. So you wanna work in Marketing? Matt Hames Social Media Strategist Eric Mower and Associates @mhames linkedin.com/in/matthames
    2. 2. • About you. • Your brand. • Stand out.
    3. 3. You.
    4. 4. • You are in a unique position. • Senior people at ad agencies can remember the day they got e-mail.
    5. 5. • You can teach. • But first, you have to prove you know something. • So lets assume for a minute that your resume is on Hot Jobs and Monster and all of those. • You’re also sending your resume and cover letters to a bunch of agencies all over the country.
    6. 6. • Social networks ask you to status cast. • What are you doing? Working on. Where are you? • What do you know?
    7. 7. • You need to get out the message of who you are, what you like, and what you know.
    8. 8. Your brand.
    9. 9. • Two years ago, Agency.com held interviews for Web 2.0 experts in a web 2.0 world -- Second Life. • IBM wrote a white paper saying that WoW Guild Leaders were management potential.
    10. 10. • If you play in these worlds, add it to your resume. • If you build 3D models in Second Life or Google Earth, add it to your resume. • Those are two of the “Second world” logos. If you excel in a game or multiplayer world, tell people why that makes you a good hire.
    11. 11. • Insert picture of you having a good time here. • This isn’t a bad thing.
    12. 12. • There’s nothing wrong with having pictures on Facebook of you partying • Just balance it.
    13. 13. • Make LinkedIn the up-to-date you • It should be 100% complete • Get your name: http://www.linkedin.com/in/matthames • Connect to important people
    14. 14. • Join relevant groups.
    15. 15. • Ask and answer questions. • Show off your expertise.
    16. 16. • If someone gives you a “Best answer” LinkedIn calls you an expert.
    17. 17. • Follow companies you want to work at.
    18. 18. • At EMA, we hired someone on LinkedIn. • Our HR person went out looking for people who fit our opening. • Would he have found you?
    19. 19. • Follow agencies, or people at agencies who are on Twitter.
    20. 20. • Can’t write? • Speak your mind on YouTube. • Create a Weekly Talk where you present your ideas on your channel. • Add your channel to your resume.
    21. 21. • Wordpress is a place to show off your knowledge in a blog.
    22. 22. • If you update Wikipedia, or a blog • Put it on LinkedIn and your resume!
    23. 23. • Slideshare is a place to show off your knowledge. • In power point.
    24. 24. • Social bookmarking proves smarts.
    25. 25. Stand out.
    26. 26. Own the first page on Google
    27. 27. • In your cover letter, tell people to Google you.
    28. 28. usernamecheck.com
    29. 29. • If you can own your spot on Google. • You can do it for a brand. • Explain to people how to do it.
    30. 30. • But Matt, my name is Brad Pitt.
    31. 31. Buy your way on with PPC
    32. 32. • It’s a cliché, but you need to stand out. • HR Google's everyone.
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