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Non Profit Presentation at Sonoma Grill

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This is the presentation I did to non-profits at the Sonoma Grill,

This is the presentation I did to non-profits at the Sonoma Grill,

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  • Hi Matt - I heard you speak with a small business emphasis at a Time Warner Business Class seminar but my real interests in social media are in the non-profit field. I think we can apply some of your suggestions.
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  • Outstanding!!! Thank you for sharing your time and expertise with the WNY Chapter of Association of Fundraising Professionals. The feedback has been very positive. - Lisa Roy
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  • Think about Joes Pizza versus Pizza Hut
  • EMA Facebook page
  • Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.
  • Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.
  • Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.
  • Digg, facebook, delicious, newsvine, stumble, youtube, yahoo bookmarks, fark, technorati, furl, ma.gnolia.
  • Transcript

    • 1. Social Media for non-profits
    • 2. This is me
    • 3. This is also me:
    • 4. This is also me:
    • 5. Social media presence
      • I show you this because all the things I’m going to talk about are things for your brand.
      • When I say “Your”, there’s a question about personal versus professional
      • Facebook profile versus Facebook page. Should I get a Twitter feed?
    • 6. Social media presence
    • 7. Social media presence
    • 8. Personal vs Professional
      • My opinion, use these tools personally
      • It’s a little different here, so playing with them a little helps
      • If you have the slimmest of ideas why someone might use a tool like Twitter, then you’ll be better positioned to use it for your non-profit
    • 9. What is a social network?
      • A social network is a community of people that are tied together by an outcome
      • For an individual, the value of a social network is in their community
      • For a non-profit, the value is in harnessing the community
      • Here’s a sampling of some social networks
    • 10. Social Networks
    • 11. What is a social network?
      • Were you impressed by all the logos?
      • Obviously logos are only part of the story
      • Before we dive deeper into these logos, we should think about what’s different here.
    • 12. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
    • 13. Web 2.0
      • The tools of Web 2.0 exist because people like to share
      • 2 nd Law of Social Networking…people will share twice as much this year as they shared in the previous year
      • People use social media sites to share stories in video, on blogs, on Facebook…
    • 14. Non-profits
      • Most (though not all) non-profits have two distinct targets
      • People who use services
      • People who give – donors
      • Traditionally, marketers have used the stories from the first group to convince the second group to give
      • Social media can help the first people tell their stories
    • 15. Social networking for non-profits
    • 16.  
    • 17. #1 Facebook
      • Facebook is one of the best known social networks. I’ve stopped adding #’s to this presentation because every time I do it, they’ve doubled in size.
    • 18. Facebook Page or Cause
      • Facebook offers two tools for non-profits. The Cause, and the Facebook page. Pages are a free presence on Facebook for people to engage with a brand.
      • Here are some examples of pages:
    • 19. Facebook
      • Pages
    • 20. Facebook
      • The new programming lets you interact in an interesting way with fans
      • But first, consider who you want here. Strategically, Facebook can be the tool to let the people you help tell the story
    • 21.  
    • 22. Facebook
      • This is a call to action.
      • Something that is missing in many non-profit social media examples because unless you put the page up with a goal, you don’t know how to ask people to do what you want them to do.
      • So get a goal. Create the Facebook page to let end users tell their stories.
    • 23. Causes
      • You can still add the Causes application to your Page.
      • Go here: http://www.facebook.com/causes (and add it)
      • One word of caution: adding a cause to a Facebook page might be enough for some people.
      • That said, 27 million people have added a cause, so it does create awareness.
    • 24. Recap
      • Who do you want to come to your Facebook?
      • What do you want them to do when they get there?
      • Figure that out, then tell people via e-mail, website and even on location (what we call in-store)
      • In one year, how will you measure success?
    • 25.  
    • 26. Twitter
      • Twitter is a micro-blogging platform that lets people update their networks on the minutia of life. In 140 characters or less
      • Twitter is an excellent way to interact with both of your target markets.
    • 27. Twitter
      • If your cause impact’s people’s lives, then it can easily be part of their twitter life.
      • Before jumping in and getting a Twitter feed, take a listen at search.twitter.com. It gives you real-time updates of what people are saying about your non-profit.
    • 28. Twitter
      • Use Twitter to update both donors and people who use the services
      • But also, Twitter can help search a keyword and promote a Facebook page.
      • A non-profit advocating for the end of violence against women could register Twitter.com/end-violence-wny
    • 29. Twitter apps
      • There’s a Twitter app for:
      • Polls
      • Events
      • Images and videos
    • 30. Polls
    • 31. TwtVite.com
    • 32. Scamp
    • 33. To recap
      • There are two ways to think of Twitter:
      • A way to pull people in. If you search for your brand on Twitter, and don’t see it, you can ignore it.
      • A way to get your keywords.
    • 34. Gottawannaneeda
      • We have a client called Bojangles’ (they are for profit)
      • Instead of registering Twitter.com/bojangles we registered Twitter.com/gottawannaneeda.
      • Because the tag line is Gottawannaneedagettahava Bojangles.
      • So it makes people think about what we’re all about instead of just who we are.
    • 35. Delicious
    • 36. Delicious
      • Social bookmarking is the solution to never having to e-mail a link home.
      • It’s also a way to prove smarts. I have this on the bottom of my e-mail signature.
    • 37. Delicious
    • 38. Delicious
      • But consider how this can work for a client. This can be the dynamically updated what’s new section of a website.
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43. How it’s done
      • A somewhat techno-phobic Pete from EMA has a Google alert for Epsom Salt. Google alerts are free, and send him an e-mail (alert) when Epsom Salt is mentioned.
      • He saves the alert to his Epsom Salt Delicious page and it’s automatically updated on the Epsom Salt What’s New page.
    • 44.  
    • 45. ammado
      • ammado is the global online community of people who care. We connect nonprofits, socially responsible companies and engaged individuals dedicated to positive change on a global and local level.
      • ammado has a vision to build a community that will change our world.
    • 46. ammado
    • 47. ammado
    • 48. A place to tell stories
    • 49. A place for people to give
    • 50. Ammado on Facebook
    • 51.  
    • 52. YouTube
      • YouTube is an excellent tool for telling stories
      • Every second, 20 minutes of video are uploaded to YouTube
      • You can create your own branded channel, then encourage end users to create video and add them to favorites
      • Even better, film people on site and let them tell their stories via video
    • 53. YouTube
    • 54. Wikipedia
    • 55. Wikipedia
      • People sign on. People interact. People police the place, checking updates, etc.
      • People take pride in the place. That’s the essence of a an online world. Or network.
      • Are you there? Should you be?
      • Ever notice how often you search for something that Wikipedia pops up?
    • 56. Wikipedia
      • Wikipedia gets a lot of Search Engine play because of how search engines now work.
      • They are based on Links.
      • Thus, your Wikipedia entry will most-likely be the first organic link that isn’t your site.
      • It’s another way to tell your story.
    • 57. Wikipedia
      • Wikipedia is one of the highest things that pops up in Organic Google Search. It’s the classic “About us”, written by the people.
      • BTW, it’s Wikipedia’s official policy that you or your agents can’t update or create your own Wikipedia page. Offer a customer a free big ticket item to get in there.
    • 58.  
    • 59. Google Earth
      • Did he just say Google Earth?
      • “ You want to change the world. We want to help”
      • http://earth.google.com/outreach
    • 60. Google Earth
    • 61. Google Earth
    • 62. Google Earth
      • If your story can be told with a map, Google wants to help. Number of Grads with jobs, violence against women in the US
      • If there’s a story, it can probably be told on a map
      • http://www.techsoup.org/learningcenter/internet/page11657.cfm
    • 63.  
    • 64. LinkedIn
      • Is a good way to tell your business story
      • To highlight the people who run your organization (sometimes a factor in people giving)
      • We use it to highlight our people
    • 65.  
    • 66. Here are some things you can do
      • Create a profile and connect to stakeholders
      • Pull data from your old free mail accounts. Your old high school buddy could be rich now and looking for someone to give money to.
      • Add content (LinkedIn now lets new people upload a resume)
    • 67. Home Page
    • 68. Your Professional Brand- Profile Page
      • Showcase what you’re working on in your status
      • Include a photo of yourself
      • Create a personalized public URL
      • Include link to the places you have a presence (website, Facebook, etc)
    • 69. Join groups
    • 70.  
    • 71. Ning
      • Ning lets you create and join new social networks for your interests and passions
      • In other words: if you have a group of like-minded people all tied up together because of a cause, Ning can be your social network.
    • 72. Ning
    • 73. Ning
    • 74. Ning
    • 75. Ning
    • 76. Ning
    • 77. Ning
    • 78. Ning
      • You could start a soc network for stakeholders
      • For end users
      • For donors
      • For Alumni
    • 79. Your website
      • Ask yourself this:
      • What does my website do?
      • Are donors going?
      • Are the people going?
      • Add a free analytics package like Google or Yahoo Analytics. It doesn’t hurt to add them both.
      • See what people are looking at, and what they’re not.
    • 80. Your website
      • Then add a Facebook badge. But since you’ll know why people should go to Facebook, you will say it.
      • Add your Twitter feed (or simply search Twitter).
      • Add your delicious bookmarks.
      • Add ammado, Slideshare, start a Ning social network
      • You don’t have to use any of the tools I’ve talked about, just let the people you help be the ones that tell the stories that encourage donors to donate.
    • 81. Outreach Yahoo Answers Slideshare Ning ammado Tiwtter Wikipedia YouTube Events People Delicious LinkedIn
    • 82. So what now?
      • Set goals, that helps creating content. If the goal of the Facebook page is to tell stories, figure out how you’ll encourage stories.
      • If you have an objective, in a year, you’ll know if it’s working.
    • 83. Questions?
      • ??
      • ?