LinkedIn 2011

LinkedIn
A Skills and
people search engine

120M+ professionals
A new member joins every second
Executives from all Fortune 500 companies

Google you and your brand
Where does LinkedIn come up?
Where it comes up matters to people.

LinkedIn, a skills and people search engine
Since LinkedIn comes up first in a search for people, it wouldn’t be a shock if it was used to find people.
Since LinkedIn asks for skills, maybe LinkedIn will become a skills search engine.

LinkedIn search

LinkedIn, a skills and people search engine
Treat your LinkedIn profile like it is critical for getting the next piece of business.

Fill out your LinkedIn profile
LinkedIn makes it a little game
Is yours 100% complete?

Your Professional Brand- Profile Page
Include a professional photo of yourself
Include link to your website
Showcase your activity, your Twitter feed, delicious feed, Facebook page.
Create a personalized public URL
Add Education and work experience to your profile (this is like redoing your resume, takes time, but take the time)
Solicit recommendations from past and present colleagues

Share Your Expertise - Answers

Answer categories
When you answer a question, and someone rates your answer the best, LinkedIn calls you an expert.

Groups
Connect with industry experts and like-minded professionals to gather insight and feedback
Follow and share topical news
Credibly expand your business network and uncover opportunities
Note: you can connect to people in the same group
16

Polls
Consumer research
See what other research is out there
17

Applications
Apps synch with profiles.
Slideshare is one such app.
Create a Slideshare page for your brandand add the SlideshareApp.
Link to the Slideshare account on to the brand app.

Company Page
LinkedIn offers the ability to “Follow” a company.
Does your brand have one of these?

Advertising
LinkedIn offers ppc advertising to targeted professionals.

http://www.linkedin.com/skills

LinkedIn/today
Shows you the things you’re interested in.
It is like the front page of the Internet.

Why add connections
If you sit down at a business meeting and someone wants to connect, you don’t ignore them, you connect.
And after you connect, if you discover you have four mutual connections – all of whom you both respect – the conversation will fundamentally change.

Advertising
This gives brands the chance to look at the universe of targets in their market.
Search for Teachers in NY State on LinkedIn.

10 Tips for Using LinkedIn
Update and add your skills at linkedin.com/skills
Describe specific work experiences in your profile
Choose your public URL and share it on your email signatures, on your website
Build your network and import your free-mail address book
Give and get recommendations from trusted colleagues
Find answers to hard questions (and provide answers too)
Join relevant groups (client category)
Use applications like Slideshare to showcase knowledge
Follow your pages to get updates
Visit www.learn.linkedin.com for more tools

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LinkedIn 2011

by Matt Hames on Sep 09, 2011

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