LinkedIn 2011


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This is a presentation on how to use LinkedIn.

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LinkedIn 2011

  1. 1. LinkedIn<br />A Skills and <br /> people search engine<br />
  2. 2. 120M+ professionals<br />A new member joins every second<br />Executives from all Fortune 500 companies<br />
  3. 3.
  4. 4. Google you and your brand<br />Where does LinkedIn come up? <br />Where it comes up matters to people. <br />
  5. 5. LinkedIn, a skills and people search engine<br />Since LinkedIn comes up first in a search for people, it wouldn’t be a shock if it was used to find people. <br />Since LinkedIn asks for skills, maybe LinkedIn will become a skills search engine.<br />
  6. 6. LinkedIn search<br />
  7. 7. LinkedIn, a skills and people search engine<br />Treat your LinkedIn profile like it is critical for getting the next piece of business. <br />
  8. 8. Fill out your LinkedIn profile<br />LinkedIn makes it a little game<br />Is yours 100% complete?<br />
  9. 9.
  10. 10. Your Professional Brand- Profile Page<br />Include a professional photo of yourself<br />Include link to your website<br />Showcase your activity, your Twitter feed, delicious feed, Facebook page. <br />Create a personalized public URL<br />Add Education and work experience to your profile (this is like redoing your resume, takes time, but take the time)<br />Solicit recommendations from past and present colleagues <br />
  11. 11.
  12. 12. Share Your Expertise - Answers<br />
  13. 13. Answer categories<br />When you answer a question, and someone rates your answer the best, LinkedIn calls you an expert. <br />
  14. 14.
  15. 15. Groups<br />Connect with industry experts and like-minded professionals to gather insight and feedback<br />Follow and share topical news<br />Credibly expand your business network and uncover opportunities<br />Note: you can connect to people in the same group<br />16<br />
  16. 16. Polls<br />Consumer research<br />See what other research is out there<br />17<br />
  17. 17. Applications<br />Apps synch with profiles.<br />Slideshare is one such app. <br />Create a Slideshare page for your brandand add the SlideshareApp. <br />Link to the Slideshare account on to the brand app. <br />
  18. 18. Company Page<br />LinkedIn offers the ability to “Follow” a company. <br />Does your brand have one of these? <br />
  19. 19. Advertising<br />LinkedIn offers ppc advertising to targeted professionals. <br />
  20. 20.<br />
  21. 21.
  22. 22. LinkedIn/today<br />Shows you the things you’re interested in. <br />It is like the front page of the Internet.<br />
  23. 23. Why add connections<br />If you sit down at a business meeting and someone wants to connect, you don’t ignore them, you connect. <br />And after you connect, if you discover you have four mutual connections – all of whom you both respect – the conversation will fundamentally change.<br />
  24. 24. Advertising<br />This gives brands the chance to look at the universe of targets in their market. <br />Search for Teachers in NY State on LinkedIn. <br />
  25. 25. 10 Tips for Using LinkedIn<br />Update and add your skills at<br />Describe specific work experiences in your profile <br />Choose your public URL and share it on your email signatures, on your website<br />Build your network and import your free-mail address book<br />Give and get recommendations from trusted colleagues<br />Find answers to hard questions (and provide answers too)<br />Join relevant groups (client category)<br />Use applications like Slideshare to showcase knowledge<br />Follow your pages to get updates<br />Visit for more tools<br />