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LinkedIn 2011

LinkedIn 2011



This is a presentation on how to use LinkedIn.

This is a presentation on how to use LinkedIn.



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    LinkedIn 2011 LinkedIn 2011 Presentation Transcript

    • LinkedIn
      A Skills and
      people search engine
    • 120M+ professionals
      A new member joins every second
      Executives from all Fortune 500 companies
    • Google you and your brand
      Where does LinkedIn come up?
      Where it comes up matters to people.
    • LinkedIn, a skills and people search engine
      Since LinkedIn comes up first in a search for people, it wouldn’t be a shock if it was used to find people.
      Since LinkedIn asks for skills, maybe LinkedIn will become a skills search engine.
    • LinkedIn search
    • LinkedIn, a skills and people search engine
      Treat your LinkedIn profile like it is critical for getting the next piece of business.
    • Fill out your LinkedIn profile
      LinkedIn makes it a little game
      Is yours 100% complete?
    • Your Professional Brand- Profile Page
      Include a professional photo of yourself
      Include link to your website
      Showcase your activity, your Twitter feed, delicious feed, Facebook page.
      Create a personalized public URL
      Add Education and work experience to your profile (this is like redoing your resume, takes time, but take the time)
      Solicit recommendations from past and present colleagues
    • Share Your Expertise - Answers
    • Answer categories
      When you answer a question, and someone rates your answer the best, LinkedIn calls you an expert.
    • Groups
      Connect with industry experts and like-minded professionals to gather insight and feedback
      Follow and share topical news
      Credibly expand your business network and uncover opportunities
      Note: you can connect to people in the same group
    • Polls
      Consumer research
      See what other research is out there
    • Applications
      Apps synch with profiles.
      Slideshare is one such app.
      Create a Slideshare page for your brandand add the SlideshareApp.
      Link to the Slideshare account on to the brand app.
    • Company Page
      LinkedIn offers the ability to “Follow” a company.
      Does your brand have one of these?
    • Advertising
      LinkedIn offers ppc advertising to targeted professionals.
    • http://www.linkedin.com/skills
    • LinkedIn/today
      Shows you the things you’re interested in.
      It is like the front page of the Internet.
    • Why add connections
      If you sit down at a business meeting and someone wants to connect, you don’t ignore them, you connect.
      And after you connect, if you discover you have four mutual connections – all of whom you both respect – the conversation will fundamentally change.
    • Advertising
      This gives brands the chance to look at the universe of targets in their market.
      Search for Teachers in NY State on LinkedIn.
    • 10 Tips for Using LinkedIn
      Update and add your skills at linkedin.com/skills
      Describe specific work experiences in your profile
      Choose your public URL and share it on your email signatures, on your website
      Build your network and import your free-mail address book
      Give and get recommendations from trusted colleagues
      Find answers to hard questions (and provide answers too)
      Join relevant groups (client category)
      Use applications like Slideshare to showcase knowledge
      Follow your pages to get updates
      Visit www.learn.linkedin.com for more tools