Google you and your brand Where does LinkedIn come up? Where it comes up matters to people.
LinkedIn, a skills and people search engine Since LinkedIn comes up first in a search for people, it wouldn’t be a shock if it was used to find people. Since LinkedIn asks for skills, maybe LinkedIn will become a skills search engine.
Your Professional Brand- Profile Page Include a professional photo of yourself Include link to your website Showcase your activity, your Twitter feed, delicious feed, Facebook page. Create a personalized public URL Add Education and work experience to your profile (this is like redoing your resume, takes time, but take the time) Solicit recommendations from past and present colleagues
Groups Connect with industry experts and like-minded professionals to gather insight and feedback Follow and share topical news Credibly expand your business network and uncover opportunities Note: you can connect to people in the same group 16
Polls Consumer research See what other research is out there 17
Applications Apps synch with profiles. Slideshare is one such app. Create a Slideshare page for your brandand add the SlideshareApp. Link to the Slideshare account on to the brand app.
Company Page LinkedIn offers the ability to “Follow” a company. Does your brand have one of these?
Advertising LinkedIn offers ppc advertising to targeted professionals.
LinkedIn/today Shows you the things you’re interested in. It is like the front page of the Internet.
Why add connections If you sit down at a business meeting and someone wants to connect, you don’t ignore them, you connect. And after you connect, if you discover you have four mutual connections – all of whom you both respect – the conversation will fundamentally change.
Advertising This gives brands the chance to look at the universe of targets in their market. Search for Teachers in NY State on LinkedIn.
10 Tips for Using LinkedIn Update and add your skills at linkedin.com/skills Describe specific work experiences in your profile Choose your public URL and share it on your email signatures, on your website Build your network and import your free-mail address book Give and get recommendations from trusted colleagues Find answers to hard questions (and provide answers too) Join relevant groups (client category) Use applications like Slideshare to showcase knowledge Follow your pages to get updates Visit www.learn.linkedin.com for more tools