How to use Linkedin

LinkedIn is a business social network.
LinkedIn is the business social network.
LinkedIn is an interconnected network of professionals from around the world, representing 170 industries and 200 countries.
You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
What are ours?

General Network Information
43M+ professionals
Nearly 2M new members join every month, almost 1 per second
Over 200 countries, 4 languages, 170 industries
Founded in 2003
*Internal Data June ‘09

Should you care?
Google yourself (or senior staff)
Then imagine that after a new business meeting, a potential business partner does the same thing.
Here’s a senior person at EMA.

Fill out your LinkedIn profile
LinkedIn makes it a little game.
Get 100%

Home Page

Your Professional Brand- Profile Page
Showcase what you’re working on in your status
Include a photo of yourself
Create a personalized public URL
Include link to your company using the words of your company (go to edit websites and choose ‘other’)
Showcase your activity, your Twitter feed, delicious feed, Facebook page.

Your Professional Brand- Profile Page
Add Education and work experience to your profile (this is like redoing your resume, takes time, but take the time)
Solicit recommendations from past and present colleagues
Recommend people you’ve worked with.

My Network

Share Your Expertise - Answers

Groups 16
Connect with industry experts and like-minded professionals to gather insight and feedback
Follow and share topical news
Credibly expand your business network and uncover opportunities
1,000+ groups are created every day with 100,000 users joining at least one group every day

Polls 17

Applications
Apps synch with your profile.
Slideshare is one such app.
My LinkedIn profile has my Slideshare presentations

Company Page
We know about this. Andy updates it.
The question is, does your client have one of these?

Top 10 Tips for Using LinkedIn
Share you knowledge in status updates
Describe specific work experiences in your profile
Choose your public URL and share it on your email signatures
Build your network and import your free-mail address book
Give and get recommendations from trusted colleagues
Find answers to hard questions (and provide answers too)
Join relevant groups (alumni or professional groups)
Use applications like Slideshare to showcase your knowledge
Promote and attend relevant events
Visit www.learn.linkedin.com for more tools

LinkedIn
LinkedIn: 67% of users saying they use their profile to “make new business or professional contacts”
We should care.
Questions?
Source: Pew Internet & American Life Project Survey December ‘08

How to use Linkedin

by Matt Hames on Aug 26, 2010

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How to use Linkedin — Presentation Transcript