How Digital will change things

Slide 1:How Digital Changes Things An exploration of Web tools for marketers 2008

Slide 2:First of all • Before we talk about digital, lets take a minute to explain why it used to be easier • The physics of geography • We knew where our target market was going to be

Slide 3:It used to be easier • They woke up (perhaps to a clock radio – radio spots, radio buys

Slide 4:It used to be easier • Ate breakfast (in front of TV, or with radio on)

Slide 5:It used to be easier • Got dressed (radio, TV)

Slide 6:It used to be easier • Read magazines

Slide 7:It used to be easier • Or newspapers

Slide 8:It used to be easier • On the way to work, they saw ads

Slide 9:It used to be easier • They tended to be off limits at work

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