Future consumer

The futureConsumersharemarketing.wordpress.com @mhames Matt Hames 716.817.3076 – @mhames

If I say phone what do you picture? Matt Hames 716.817.3076 – @mhames

This? Matt Hames 716.817.3076 – @mhames

My 5-year pictures these Matt Hames 716.817.3076 – @mhames

She will see things different  She will have an e-mail address and a phone number for life.  Meaning, she will have to choose to lose touch with friends.  And she will have to choose to lose touch with brands.  She will never know world without social media. Matt Hames 716.817.3076 – @mhames

Web 2.0 Matt Hames 716.817.3076 – @mhames

1 Billion Tweets/week 800m on Facebook 120m on LinkedIn 250m mobile Facebook users6.5 trillion SMS messages sent in 2010 Matt Hames 716.817.3076 – @mhames

Sowhat ? Matt Hames 716.817.3076 – @mhames

 We have to think differently about how we’ll market to the consumer of tomorrow. Here’s why: Matt Hames 716.817.3076 – @mhames

They think different Matt Hames 716.817.3076 – @mhames

They learn different Matt Hames 716.817.3076 – @mhames

They can learn anywhere Matt Hames 716.817.3076 – @mhames

They speak different(8 Trillion Text messages will be sent in 2011) Matt Hames 716.817.3076 – @mhames

 tl;dr Matt Hames 716.817.3076 – @mhames

They organize different iTunes playlist iTunesU Pandora playlist Facebook friends ‘who play’ list Google Circles Twitter lists LinkedIn/today Reddit Matt Hames 716.817.3076 – @mhames

Matt Hames716.817.3076 – @mhames

They are creatorsEvery new TV resulted inone more consumer ofcontent Matt Hames 716.817.3076 – @mhames

Every new mobile device results ina new content creator Matt Hames 716.817.3076 – @mhames

Sharing has evolved People share:  Location  Photos  Status  Thoughts  Videos  Reviews  Documents  Playlists  Game experiences Matt Hames 716.817.3076 – @mhames

Result Young people want information on the platform they prefer. They will organize it themselves. They will share. They will engage differently. They will interact. They will participate. Matt Hames 716.817.3076 – @mhames

Brands will have less control Matt Hames 716.817.3076 – @mhames

But brands will have an identifiable fan base Matt Hames 716.817.3076 – @mhames

And we can identify the path to being a fan Matt Hames 716.817.3076 – @mhames

A B Point of purchase Matt Hames 716.817.3076 – @mhames

A: Unaware of the brand From unaware to purchase, the tactics will still work:  Advertising  TV, Radio, print, banner ads  Google adwords  Search engine optimization  Social media advertising  Public relations  Direct marketing  Other digital marketing Matt Hames 716.817.3076 – @mhames

B: Brand advocate From purchase to advocate, the world of engagement media:  Facebook page  Facebook connect  Twitter  LinkedIn  YouTube  Brand social network Matt Hames 716.817.3076 – @mhames

Result The overall marketing goal is to get unaware people to buy a product. On the route, we should get those people to become brand advocates. The marketing strategy should reflect this goal and every tactic should be placed on the graph to show how they work together. Matt Hames 716.817.3076 – @mhames

Twitter Blogger outreach promotion TV spot Facebook B email A Brand website POP E-newsletter PPC QR code Direct mail on shelf Loyalty program PR SEO coupon TV spot B-roll Suggestion for YouTube enginesNote: these aren’t the Point ofonly tactics that can beused. Also, some things purchasemight fit in a differentplace on the Path toPurchase depending onthe goal. Matt Hames 716.817.3076 – @mhames

Connect With Me Twitter@mhames Matt Hames 716.817.3076 – @mhames

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Future consumer

by Matt Hames on Sep 09, 2011

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Future consumer — Presentation Transcript