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Future consumer

Future consumer



If you say phone to my daughter, she will picture something different from me. This presentation is about the other ways she is different.

If you say phone to my daughter, she will picture something different from me. This presentation is about the other ways she is different.



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    Future consumer Future consumer Presentation Transcript

    • The futureConsumersharemarketing.wordpress.com @mhames Matt Hames 716.817.3076 – @mhames
    • If I say phone what do you picture? Matt Hames 716.817.3076 – @mhames
    • This? Matt Hames 716.817.3076 – @mhames
    • My 5-year pictures these Matt Hames 716.817.3076 – @mhames
    • She will see things different  She will have an e-mail address and a phone number for life.  Meaning, she will have to choose to lose touch with friends.  And she will have to choose to lose touch with brands.  She will never know world without social media. Matt Hames 716.817.3076 – @mhames
    • Web 2.0 Matt Hames 716.817.3076 – @mhames
    • 1 Billion Tweets/week 800m on Facebook 120m on LinkedIn 250m mobile Facebook users6.5 trillion SMS messages sent in 2010 Matt Hames 716.817.3076 – @mhames
    • Sowhat ? Matt Hames 716.817.3076 – @mhames
    •  We have to think differently about how we’ll market to the consumer of tomorrow. Here’s why: Matt Hames 716.817.3076 – @mhames
    • They think different Matt Hames 716.817.3076 – @mhames
    • They learn different Matt Hames 716.817.3076 – @mhames
    • They can learn anywhere Matt Hames 716.817.3076 – @mhames
    • They speak different(8 Trillion Text messages will be sent in 2011) Matt Hames 716.817.3076 – @mhames
    •  tl;dr Matt Hames 716.817.3076 – @mhames
    • They organize different iTunes playlist iTunesU Pandora playlist Facebook friends ‘who play’ list Google Circles Twitter lists LinkedIn/today Reddit Matt Hames 716.817.3076 – @mhames
    • Matt Hames716.817.3076 – @mhames
    • Matt Hames716.817.3076 – @mhames
    • They are creatorsEvery new TV resulted inone more consumer ofcontent Matt Hames 716.817.3076 – @mhames
    • Every new mobile device results ina new content creator Matt Hames 716.817.3076 – @mhames
    • Sharing has evolved People share:  Location  Photos  Status  Thoughts  Videos  Reviews  Documents  Playlists  Game experiences Matt Hames 716.817.3076 – @mhames
    • Result Young people want information on the platform they prefer. They will organize it themselves. They will share. They will engage differently. They will interact. They will participate. Matt Hames 716.817.3076 – @mhames
    • Brands will have less control Matt Hames 716.817.3076 – @mhames
    • But brands will have an identifiable fan base Matt Hames 716.817.3076 – @mhames
    • And we can identify the path to being a fan Matt Hames 716.817.3076 – @mhames
    • A B Point of purchase Matt Hames 716.817.3076 – @mhames
    • A: Unaware of the brand From unaware to purchase, the tactics will still work:  Advertising  TV, Radio, print, banner ads  Google adwords  Search engine optimization  Social media advertising  Public relations  Direct marketing  Other digital marketing Matt Hames 716.817.3076 – @mhames
    • B: Brand advocate From purchase to advocate, the world of engagement media:  Facebook page  Facebook connect  Twitter  LinkedIn  YouTube  Brand social network Matt Hames 716.817.3076 – @mhames
    • Result The overall marketing goal is to get unaware people to buy a product. On the route, we should get those people to become brand advocates. The marketing strategy should reflect this goal and every tactic should be placed on the graph to show how they work together. Matt Hames 716.817.3076 – @mhames
    • Twitter Blogger outreach promotion TV spot Facebook B email A Brand website POP E-newsletter PPC QR code Direct mail on shelf Loyalty program PR SEO coupon TV spot B-roll Suggestion for YouTube enginesNote: these aren’t the Point ofonly tactics that can beused. Also, some things purchasemight fit in a differentplace on the Path toPurchase depending onthe goal. Matt Hames 716.817.3076 – @mhames
    • Connect With Me Twitter@mhames Matt Hames 716.817.3076 – @mhames