Engage your audience Eduweb14

561 views
497 views

Published on

This is the presentation from #eduweb14

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
561
On SlideShare
0
From Embeds
0
Number of Embeds
43
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Engage your audience Eduweb14

  1. 1. Office of Communications Engage Disagree, ask, comment, heckle: @mhames linkedin.com/in/matthames Join the Conversation: #eduweb14
  2. 2. #thisiswhereIwork About me
  3. 3. #InAllSeasons I am not the social media guy
  4. 4. Office of Communications We like the number 13 at Colgate #AlumniSubmitted13
  5. 5. Office of Communications Alumni like the number 13 #TheyReallyLike13
  6. 6. Office of Communications On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors.
  7. 7. Office of Communications 13 reasons why it happened
  8. 8. #1: look to the stars
  9. 9. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr #PlusTheNextShinyThing
  10. 10. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr
  11. 11. Office of Communications Platform Fans % alumni Monthly Reach Facebook 15,013 40% 160.7K Twitter 12,700 6% 263.9K Linkedin University page 22,406 89% 50.9K LinkedIn alumni group 7,327 98% ?? Google+ 1,339 9% 6.2K (+ SERP) YouTube 1,118 ? 12.3K Pinterest 544 ? 20.1K The vanity metrics
  12. 12. The metrics Don’t want to make these public.
  13. 13. Office of Communications #2: draw funnels
  14. 14. Office of Communications Students website Admissions funnel Alumni engagement Socialmedia News calendar Printmaterials Emailoutreach Cool marketing to prospective students Cool marketing to alumni #mulletmarketing
  15. 15. Office of Communications And maybe none of something. #3: fight for one of everything
  16. 16. Office of Communications
  17. 17. Office of Communications
  18. 18. Office of Communications #Lotsofhittingthings #4: Plan for a behavior
  19. 19. Office of Communications #5: don’t create
  20. 20. Office of Communications #6: assume people don’t care
  21. 21. Office of Communications #7: engage internally
  22. 22. Office of Communications #RaderinNYC
  23. 23. Office of Communications #8: love your data
  24. 24. Office of Communications #9: embrace the nudge
  25. 25. Office of Communications This is a nudge
  26. 26. Office of Communications #10: Train your audience
  27. 27. Office of Communications
  28. 28. Office of Communications
  29. 29. Office of Communications #11: invent digital events
  30. 30. Office of Communications Colgate Day
  31. 31. Office of Communications Colgate Day is a made up digital event.
  32. 32. Office of Communications We set our sites higher
  33. 33. Office of Communications #12: give up your channels
  34. 34. Office of Communications We made the first goal by around 11:13am
  35. 35. Office of Communications
  36. 36. Office of Communications
  37. 37. Office of Communications
  38. 38. Office of Communications
  39. 39. Office of Communications
  40. 40. Office of Communications
  41. 41. Office of Communications
  42. 42. Office of Communications #BetterOffDeadSkiSlope
  43. 43. Office of Communications #Engagement=fans
  44. 44. Office of Communications #TheGoodOldDays
  45. 45. Office of Communications #Haditupat2pm
  46. 46. Office of Communications #StillWatching
  47. 47. Office of Communications
  48. 48. Office of Communications
  49. 49. Office of Communications #13: Experiment.
  50. 50. Office of Communications
  51. 51. Office of Communications
  52. 52. Office of Communications 85K engaged
  53. 53. Office of Communications #PhotosbyAndyDaddio Questions ? @mhames linkedin.com/in/matthames Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop)

×