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Engage your audience Eduweb14

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This is the presentation from #eduweb14

This is the presentation from #eduweb14

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  • 1. Office of Communications Engage Disagree, ask, comment, heckle: @mhames linkedin.com/in/matthames Join the Conversation: #eduweb14
  • 2. #thisiswhereIwork About me
  • 3. #InAllSeasons I am not the social media guy
  • 4. Office of Communications We like the number 13 at Colgate #AlumniSubmitted13
  • 5. Office of Communications Alumni like the number 13 #TheyReallyLike13
  • 6. Office of Communications On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors.
  • 7. Office of Communications 13 reasons why it happened
  • 8. #1: look to the stars
  • 9. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr #PlusTheNextShinyThing
  • 10. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr
  • 11. Office of Communications Platform Fans % alumni Monthly Reach Facebook 15,013 40% 160.7K Twitter 12,700 6% 263.9K Linkedin University page 22,406 89% 50.9K LinkedIn alumni group 7,327 98% ?? Google+ 1,339 9% 6.2K (+ SERP) YouTube 1,118 ? 12.3K Pinterest 544 ? 20.1K The vanity metrics
  • 12. The metrics Don’t want to make these public.
  • 13. Office of Communications #2: draw funnels
  • 14. Office of Communications Students website Admissions funnel Alumni engagement Socialmedia News calendar Printmaterials Emailoutreach Cool marketing to prospective students Cool marketing to alumni #mulletmarketing
  • 15. Office of Communications And maybe none of something. #3: fight for one of everything
  • 16. Office of Communications
  • 17. Office of Communications
  • 18. Office of Communications #Lotsofhittingthings #4: Plan for a behavior
  • 19. Office of Communications #5: don’t create
  • 20. Office of Communications #6: assume people don’t care
  • 21. Office of Communications #7: engage internally
  • 22. Office of Communications #RaderinNYC
  • 23. Office of Communications #8: love your data
  • 24. Office of Communications #9: embrace the nudge
  • 25. Office of Communications This is a nudge
  • 26. Office of Communications #10: Train your audience
  • 27. Office of Communications
  • 28. Office of Communications
  • 29. Office of Communications #11: invent digital events
  • 30. Office of Communications Colgate Day
  • 31. Office of Communications Colgate Day is a made up digital event.
  • 32. Office of Communications We set our sites higher
  • 33. Office of Communications #12: give up your channels
  • 34. Office of Communications We made the first goal by around 11:13am
  • 35. Office of Communications
  • 36. Office of Communications
  • 37. Office of Communications
  • 38. Office of Communications
  • 39. Office of Communications
  • 40. Office of Communications
  • 41. Office of Communications
  • 42. Office of Communications #BetterOffDeadSkiSlope
  • 43. Office of Communications #Engagement=fans
  • 44. Office of Communications #TheGoodOldDays
  • 45. Office of Communications #Haditupat2pm
  • 46. Office of Communications #StillWatching
  • 47. Office of Communications
  • 48. Office of Communications
  • 49. Office of Communications #13: Experiment.
  • 50. Office of Communications
  • 51. Office of Communications
  • 52. Office of Communications 85K engaged
  • 53. Office of Communications #PhotosbyAndyDaddio Questions ? @mhames linkedin.com/in/matthames Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop)