Curling presentation


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This is a presentation I gave to the Nova Scotia Curling Association

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  • Full page ad in the Wall Street Journal for Domtar
  • We don’t go on Facebook because of Facebook. We go on there to connect to our friends and find people with like interests. These things we call social networks are just tools to be used to connect. When thinking about them, think about people. People who are already connected to your club, and people you want to be connected to your curling facility.
  • This is a slide to let people know there are many different tactics out there to use.
  • Facebook google argument
  • Facebook google argument
  • Facebook google argument
  • Facebook google argument
  • Facebook google argument
  • Facebook google argument
  • Facebook google argument
  • Facebook google argument
  • This is the thing of the future.
  • Curling presentation

    1. 1. Web 2.0 in 2011
    2. 2. <ul><li>What is a social network, and how they are different </li></ul><ul><li>Some examples of social media tools </li></ul><ul><li>How to create content for the Curling Club </li></ul><ul><li>Why it matters </li></ul>
    3. 3. What is a social network?
    4. 4. <ul><li>For an individual, the value is in the community </li></ul><ul><li>For a curling club, the value is in harnessing the curling community </li></ul>
    5. 5. Social Networks
    6. 6. Who has time for all this? <ul><li>The simple fact is, the smart phone in our pocket is a content creator. We can create images and video about our experiences in real time. </li></ul>
    7. 7. The tactics for the curling club
    8. 9. <ul><li>Facebook has over 800 million members </li></ul><ul><li>On average, more than 250 million photos are uploaded per day </li></ul><ul><li>49.87% of all Canadians have a profile! </li></ul>Source:
    9. 11. <ul><li>Facebook is about connecting people to friends, family, and people with the same interests. </li></ul><ul><li>Or, at least friends and family. </li></ul>
    10. 13. <ul><li>Facebook wants to plot what is called the social graph. </li></ul>
    11. 14. <ul><li>Here’s how you think about it: every member that is on Facebook has 132 friends (average). </li></ul><ul><li>If you can get them to talk about their experience, you will be marketing to your members x 132 people. </li></ul>
    12. 15. <ul><li>Create a Facebook page for your curling club. </li></ul><ul><li>Go to And click on “Create a page for my business”. </li></ul><ul><li>Send out an e-mail to all members of the club to ask them to “like” the page. </li></ul>Your strategy
    13. 16. Place this in your locker room Like us on Facebook
    14. 17. <ul><li>Identify people in the club who can create content as the logo. </li></ul><ul><li>Create content around scores on competitive nights. </li></ul><ul><li>Every bonspiel should have pictures that are uploaded to the Facebook page. </li></ul>Content strategy
    15. 19. <ul><li>Ask people in the club to create content. </li></ul>Content strategy
    16. 20. <ul><li>Solicit strategy questions online. </li></ul><ul><li>Identify some of your competitive curlers and see if they will answer questions that are asked on Facebook. </li></ul><ul><li>What shot should you play? </li></ul><ul><li>What is the strategy for up one coming home without last rock? </li></ul>Content strategy
    17. 21. <ul><li>Post daily updates on the ice as it is going in. </li></ul><ul><li>Post daily pictures of the ice as it goes out. </li></ul><ul><li>Ask people in May to pay their next year’s dues. </li></ul><ul><li>Identify Facebook as a team finder in the summer. Promote it during March and April as a summer team finder. </li></ul>Content strategy
    18. 24. <ul><li>Use entirely different ideas that you have for creating content. </li></ul><ul><li>Create a strategy for what you will post. </li></ul>Content strategy
    19. 26. <ul><li>YouTube has a vibrant community </li></ul><ul><li>It is also the second most used search engine on the Internet. </li></ul>Using YouTube to promote
    20. 27. <ul><li>YouTube offers individuals and organizations the ability to create a channel. </li></ul><ul><li>Visit and click on join. </li></ul><ul><li>Note: this involves creating a separate login than your personal gmail account. </li></ul><ul><li>It should be Curling Club Name. </li></ul>Create a YouTube Channel
    21. 28. <ul><li>YouTube offers individuals and organizations the ability to create a channel. </li></ul><ul><li>Visit and click on join. </li></ul><ul><li>Note: this involves creating a separate login than your personal gmail account. </li></ul><ul><li>It should be Curling Club Name. </li></ul>Add content to YouTube channel
    22. 29. <ul><li>Video tape the Wednesday night game. </li></ul><ul><li>Video tape the winners at the bonspiel. </li></ul><ul><li>Interview some of your members and ask them why someone should join. Take that content and place it on the Facebook page. </li></ul>Content for the YouTube channel
    23. 31. Google+ <ul><li>Oh great, another social network. </li></ul>
    24. 32. Google+
    25. 33. Google+ <ul><li>Don’ t worry about it now. </li></ul><ul><li>But keep your eyes on it. This could be the simple way to create content for the club. </li></ul>
    26. 35. Location based social sites
    27. 36. <ul><li>Google Places, Yelp, FourSquare, Gowalla, and a myriad of other tools are local mobile search engines. </li></ul><ul><li>Go to and make sure your curling club is signed up. Fill out all the infomration relevant to your club so that it can be found. </li></ul><ul><li>Search Yelp and FourSquare to see if your curling is in there. </li></ul><ul><li>Post a notice on your board asking if anyone uses Yelp or FourSquare. If they do, ask them to review the club. </li></ul>Take control of your online spaces
    28. 38.
    29. 39. Google Places
    30. 40. Google Places
    31. 41. Google Places
    32. 44. <ul><li>The Canadian Curling association created a business social networking site for Canadian Curling Clubs. </li></ul><ul><li>This is a place to share ideas, get opinions, talk about what is working and not working. </li></ul><ul><li>There, you will find a video showing you step by step how to get on Google Places. There is step-by-step instructions on creating a YouTube channel. </li></ul>
    33. 45. <ul><li>It is open to all Curling Managers and board members across the country. </li></ul><ul><li>Be honest, it is private and will not be indexed by Google. </li></ul><ul><li>What you say here will stay here. </li></ul>
    34. 46. The shift
    35. 47. <ul><li>Word of mouth has traditionally helped grow the game. </li></ul><ul><ul><li>The difference now is many people have mini-communities of friends and acquaintances. We want to increase the power of word of mouth. </li></ul></ul><ul><li>People turn to Google a lot sooner in their search for things to do. When your club is out there more digitally with Facebook and YouTube, there is an increased chance of being found in search. </li></ul>Getting the word out
    36. 48. <ul><li>That ’s a digital presence not a website. </li></ul><ul><li>It ’s digital real-estate that you have some control over, where people can talk back. </li></ul><ul><li>Where people can engage with what is great about our game. </li></ul><ul><li>Start with current curlers, let them be the content creators. </li></ul>Start with your current curlers
    37. 49. <ul><li>Each board meeting or sub committee meeting, talk about what content could be created (video, images) and where the content will go (Facebook, YouTube, the curling club website). </li></ul><ul><li>Ask curlers to create content (or at least like the page). </li></ul><ul><li>Use them as content creators, take advantage of their mini communities. </li></ul>How to create content
    38. 50. The risk! <ul><li>Be smart. </li></ul><ul><li>The “My mom rule” </li></ul>
    39. 51. <ul><li>Questions </li></ul>