A facebook page

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Can I talk you out of a Facebook page.

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  • There are good and bad things about Facebook pages
  • We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
  • We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
  • We focuson 10 strategies – Facebook, Twitter, LinkedIn, RSS, YouTube, Flickr, 4Square, Google Plus, Pinterest, EmailStrategies emanate from website and news blog – the hub of our story-telling – faculty experts search engine, etc.We use social media to “push out” our curated content to expanded and targeted audiences Athletics Department does a lot of this themselves – I’ve “watched” several big games on Twitter We also work with Admission, Alumni and Advancement
  • So, we took an accounting of activity on March 19.33% increase in checkins in 2 months. Analytics
  • Think about your website. Simple rule, if you have one website for it, you should have one facebook page for it.
  • Facebook groups. We ask students to join groups. They do.
  • The internet has algorithms. In the keynote this morning, Karen tried to explain how to beat them. She said don’t have copy that sucks.
  • Silos. I should tell you about what I faced.
  • Zero fans
  • content
  • Websites can’t get their own hits. No website can. Yes, Facebook was once described as being like having a send to friend key on the Internet.
  • You missed the boat.
  • content
  • How do you get someone from one page to the next, to the next.
  • Thanks for creating content. We love to hear about what you’re doing. Lets talk about how to tell the world what you’re doing.
  • A facebook page

    1. 1. @mhamesFACEBOOK PAGES@mhames
    2. 2. @mhames
    3. 3. @mhames
    4. 4. @mhames
    5. 5. @mhames
    6. 6. @mhamescopywriter
    7. 7. @mhames
    8. 8. @mhames
    9. 9. @mhames
    10. 10. @mhames
    11. 11. @mhames
    12. 12. @mhames
    13. 13. @mhames• “I want to start a Facebook page.”• Someone at your School.
    14. 14. @mhamesTactic Strategy
    15. 15. @mhamesColgate.edu/colgatereads
    16. 16. @mhames
    17. 17. @mhames• The student path.
    18. 18. @mhames
    19. 19. @mhamesas a high schoolstudent
    20. 20. @mhamesas a Collegestudent
    21. 21. @mhamesas an alum
    22. 22. @mhamesSocial media numbers• From July 1, 2011 to July 1, 2012:• 100K blog visits• 197k YouTube views• 3,234 FourSquare check-ins to 76 venues (est)• 6139 followers on Twitter on 7/1/12• 690 in a Google+ circle• 94 followers on Pinterest
    23. 23. @mhames• 1,337 likes and comments on Facebook
    24. 24. @mhames• Things are changing though
    25. 25. @mhames
    26. 26. @mhames• 13 ways to make Facebook work.
    27. 27. @mhames#1One page.
    28. 28. @mhames#2Overload
    29. 29. @mhames#3Algorithms
    30. 30. @mhames#3Algorithms
    31. 31. @mhames
    32. 32. @mhames• Don’t have crappy copy.
    33. 33. @mhames#4- photography
    34. 34. @mhamesThis happened
    35. 35. @mhames#5Reach
    36. 36. @mhames#6
    37. 37. @mhames#7
    38. 38. @mhames#8 - Marketing
    39. 39. @mhames#9 - the good times are over
    40. 40. @mhames#10
    41. 41. @mhames#11 - transitions
    42. 42. @mhames#12 – ads. They won’t.
    43. 43. @mhames#13• Facebook is a bad Content Management System.
    44. 44. @mhamesYou want to start a Facebook page?• Zero fans.• A bad quality score.• I wish we could have talked 5 years ago.• We’re trying to break silos, not enhance them.• What part of the process are you?• Getting engagement isn’t easy.• We have access to a better photographer.• Better ways to manage content.
    45. 45. @mhames• So, you’re asked: “Can we start a Facebook page?”• You’ll now say…
    46. 46. @mhamesI want your flippin’ content
    47. 47. @mhames
    48. 48. @mhames• We have stories to tell. There are better places to tellthem.• Thank you.

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