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A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
A deep look at Social Media
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A deep look at Social Media

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This is a deep look at social media for brands and businesses

This is a deep look at social media for brands and businesses

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  • Full page ad in the Wall Street Journal for Domtar
  • Talk about Domtar
  • http://www.emarketer.com/Article.aspx?R=1008168
  • http://online.wsj.com/article/SB10001424052748704694004576019691769574496.html
  • http://www.mobilemarketingwatch.com/ebay-mobile-commerce-trends-in-2010-230m-in-holiday-mobile-sales-up-166-percent-12179/
  • http://promomagazine.com/mobilemarketing/news/jcpenney-unwraps-mobile-initiatives-1208/?cid=nl_pro_xtra1209
  • http://www.emarketer.com/Article.aspx?R=1008110
  • http://www.emarketer.com/Article.aspx?R=1008110
  • Facebook google argument
  • It ’s a networking tool not based on geography.
  • A place ot share smarts
  • This is the thing of the future.
  • This is Ning. The url is EMA-rubbermaid.com. It ’s an invitation only social network that we can customize in any way we want.
  • It ’s completely secure. Unless you get invited, you can’t get in.
  • This is Ning. The url is EMA-rubbermaid.com. It ’s an invitation only social network that we can customize in any way we want.
  • Learner, shopper, buyer
  • Transcript

    • 1. Web 2.0 in 2011
    • 2.  
    • 3.
      • What is a social network, and how they are different
      • Some examples of social media tools
      • The shift – ie, what now?
    • 4. What is a social network?
    • 5.
      • For an individual, the value is in the community
      • For a brand, the value is in harnessing the community
    • 6.
      • Social media is about a change in behavior
      • A convergence, where online stopped being about ‘websites’ and started being about experiences
    • 7. TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
    • 8. Who has time for all this?
      • 2 nd Law of Social Networking
    • 9. MOBILE ARRIVES: A MIXED BLESSING
    • 10. Smartphone Penetration
      • 31% of mobile users have a smartphone
        • 73.3 million people
      • 69% of US smartphone owners downloaded a mobile app
        • 74% of men
        • 62% of women
      • Those ages 35 to 44 were most likely to have downloaded an app…
      • Followed closely by those ages 18 to 24
      Source: eMarketer
    • 11. Holiday 2010: Most Mobile ever
      • 25% used their smartphones to shop for gifts, compare prices, and research product reviews
      • 36% used them in stores
      • Black Friday 2009: shoppers using mobile devices accounted for just 0.1% of visits to retail websites
      • Mobile purchases on the rise
      Source: Coremetrics
    • 12. eBay Mobile Purchases grew
      • eBay mobile sales grew 134% over last year
      • Record $13M in Gross Mobile Sales on Sunday 12/12, up 38% over cyber Monday
    • 13. New Mobile Apps for Holiday 2010
      • JCPenney app featured mobile commerce site, iAd games, location based check-in, coupons
      • Walmart app targeted budget-conscious consumers by presenting deals and money-saving tips that are updated daily
    • 14. What Shoppers Want from Retail Apps 42%: Instant Coupons Source: eMarketer
    • 15. What Shoppers Want from Retail Apps: 42%: Money-off Coupons
      • Source: eMarketer
    • 16. BUT WAIT
    • 17. Why this matters
      • People like to share.
      • So we ’re not in control.
      • Of the brand, or the message, or the consumer
      • Here are some of the tactics that are making us lose control.
    • 18.  
    • 19.
      • Facebook has over 750 million members
      • 50% of all Canadians have a profile!
      Source: http://www.facebook.com/press/info.php?statistics
    • 20.
      • Facebook Connects us to people we know.
    • 21.
      • Facebook builds a social graph based on likes and connections.
    • 22.  
    • 23.  
    • 24. Facebook stats
    • 25. Fan engagement - users on the page
    • 26. Demographics
    • 27. Facebook for market research
    • 28.  
    • 29. LinkedIn – business social network.
      • LinkedIn is an interconnected network of professionals from around the world, representing 170 industries and 200 countries.
      • You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
      • What are yours?
    • 30. Should you care?
      • Google yourself (or senior staff)
      • Then imagine that after a new business meeting, a potential business partner does the same thing.
    • 31.  
    • 32.  
    • 33. Your Professional Brand- Profile Page
      • Include a photo of yourself
      • Create a personalized public URL
      • Include link to your company
      • Showcase your activity, your Twitter feed, delicious feed, Facebook page .
    • 34. Share Your Expertise - Answers
    • 35. Answer categories
    • 36. Proving expertise
    • 37. Groups
      • 16
      • Connect with industry experts and like-minded professionals to gather insight and feedback
      • Follow and share topical news
      • Credibly expand your business network and uncover opportunities
    • 38. Polls
      • 17
    • 39. Applications
      • Apps synch with your profile.
      • Slideshare is one such app.
      • My LinkedIn profile has my Slideshare presentations
    • 40. Company Page
    • 41.  
    • 42. LinkedIn/skills
    • 43.  
    • 44. 10 Tips for Using LinkedIn
      • Complete your profile to 100%
      • Describe specific work experiences
      • Choose your public URL and share it
      • Connect to people
      • Give and get recommendations from trusted colleagues – or presenters you like
      • Find answers or ask questions
      • Participate in relevant groups
      • Tell LinkedIn Today your interests
      • Follow your customer’s page to get updates
      • Visit www.learn.linkedin.com for more tools
    • 45.  
    • 46.
      • “ We came across the word "twitter," and it was just perfect. The definition was "a short burst of inconsequential information," and "chirps from birds." And that ’ s exactly what the product was. ” —Jack Dorsey
    • 47. Listen
    • 48.  
    • 49.  
    • 50. Creating a bio
      • Twitter asks for a 160 character bio.
      • A one-floor elevator speech for you and your skills.
      • Yours bio should be:
        • Focused
        • Exceptional
        • Genuine
    • 51.  
    • 52. Delicious
      • Social bookmarking is the solution to never having to e-mail a link home.
      • It ’s also a way to prove smarts.
    • 53.  
    • 54.
      • Now consider how your individual smarts can work for a brand.
      • Every single one of your bookmarks can appear on your website under the heading “What we are reading”.
      Delicious
    • 55. How it i s done
      • Read a relevant article in the NY Times.
      • Save the article to Delicious bookmarks.
      • Give it a unique tag.
      • The website searches Delicious for anything with the unique tag and adds it under “News”.
      • It is a continuously updated what ’s new section of the website
    • 56.  
    • 57.  
    • 58.  
    • 59.
      • There are hundreds of places to post videos online – we’re going to talk about YouTube
      • Think of it as a place to share knowledge
    • 60.
      • Interviews
      • Vlogging (a not very fancy way of saying video blogging)
      • Video on YouTube is device agnostic
    • 61.  
    • 62.  
    • 63.  
    • 64.  
    • 65.
      • A secure social network for $400 a year
    • 66. The shift
    • 67. What now?
      • Understand people you want to talk to using social media.
      • Understand that there are more ‘websites’ than just your .com
      • Have a plan for each website in the path to purchase
      • This is digital real-estate that you have some control over, where people can talk back
    • 68.  
    • 69.
      • Develop a digital strategy whereby your website works with other digital assets.
      • Create shareable content (or share content).
      • And move people from learner to shopper to buyer.
    • 70. Digital Media Process Discovery Strategic Development Implementation Validation
    • 71. Discovery
      • Review all content from the brand – what assets exists? What can be repurposed?
      • Analyze what the category is doing
      • Devise strategies to engage target market, both existing customers and new customers
    • 72. Strategic Development
      • From listening, gain insight into the target markets.
      • Create a social media strategy.
      • Elements include: Customized Social graph (see next slide)
    • 73.
      • Social
      • Media
      • Search
      • Blogs
      • Social Bookmarking
      Left blank to be filled in as needed
      • In-store
      • website
    • 74. Implementation
      • Once you have developed a strategy, the plans for the various strategic initiatives can be crafted and refined.
      • The creative approach can be refined – will there be a content calendar? How does it all fit with other marketing tactics?
    • 75. Validation
      • Social media offers almost instantaneous validation
      • We can learn from how people respond to the campaign, and change it as necessary.
    • 76. Re-Discovery
      • Regardless of the idea, ensure you are testing.
    • 77. Contact
      • Matt Hames
      • Social media strategist
        • 716.817.3076
        • People like to share
        • Twitter.com/mhames

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