Wsc Social Networking Presentation

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A basic introduction to the uses of social networking in the job search, intended for novice users and trainers of novice users. Typically accompanied by in-person presentation.

A basic introduction to the uses of social networking in the job search, intended for novice users and trainers of novice users. Typically accompanied by in-person presentation.

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  • 1. Online Social Networking in the Job Search Understanding, Building, and Using Online Profiles
  • 2.  
  • 3. What is an Online Profile?
    • Online snapshots of the user’s life
    • Professional or personal
    • Facebook, LinkedIn, Visual CV, Emurse, are all online profiles
    • Multimedia: Words, Photos, Audio, and Video
  • 4. Using Social Media in Job Searches
    • Connect directly to hiring managers and recruiters (overstated)
    • Find companies that are hiring
    • Create a positive result for Google searches
  • 5. Using Social Media in Job Searches
    • Find people you know who work for companies that may need you
    • Find people you don’t know who work for copmanies that need you
    • Communicate with multiple people at once about your search
  • 6. Is Social Networking Effective?
  • 7. Who Uses Social Media?
    • About 10% of employers actively search for candidates on social media
    • Recruiters use LinkedIn and Twitter extensively
    • LOTS of people are on Facebook
      • In July 2008 19.55% of USA used Facebook
      • In July 2009 22.52% of USA used Facebook
        • 1 in 4 people use Facebook in the United States
      • Facebook accounts for 44% of all social media
  • 8. Is Social Networking Effective?
    • In short:
      • Getting a job directly is possible, but not likely
      • Connecting to others, and moving that networking into the real world is VERY likely
      • Google searches are common
      • Online profiles can be regarded as de facto proof of tech savvy
  • 9. Netiquette
    • Technology changes  changing rules
      • Spelling, abbreviations, acronyms, phrases
        • NOT acceptable for professional communications
        • Emoticons have a negative impact as well
  • 10. DO
      • Make sure your profile is full of info
      • Let people see your profile
      • Consider everything you type on the internet to be “public domain”
      • Work to build your network
      • Regularly update your profile and/or status
  • 11. DON’T
      • Post inappropriate content
      • Let your profile sit untouched for long periods
      • List highly controversial info about yourself
  • 12. Facebook
    • Most users – 1 in 2 working adults
    • Status updates go to all your “friends”
    • “Info” tab lets you talk about
      • Work History
      • Additional Websites
      • Professional and Personal interests
    • Ads are a unique way to promote yourself
  • 13. LinkedIn
    • Highly Professional – more space for work history
    • Normal to request recommendations
    • Great tool for researching companies
    • May require third party tools to obtain contact info
    • Far fewer users than Facebook
    • Have to $ to send “InMail”
  • 14.
    • Non-networking site
    • Hosts resumes on a website
    • Benefits:
      • Multiple formats for employer to download
      • Tracking for the past week
      • Choose your own address / fits on a business card
      • Can be password-protected
  • 15.
    • Non-networking, multimedia online resume
    • Unique format commands more attention
    • Shows up in Google searches
    • Requires significant tech-savvy and initial time commitment
    • Allows more in-depth view of your work
  • 16. Twitter
    • Searchable micro-blogging site – 140 characters or less. VERY basic bio.
    • #Hashtags create searchable conversations
    • Follow and be followed
    • Third party apps like can help
  • 17. Jigsaw
    • Non-networking people finder. Significant, and growing
    • Credits can be earned with referrals, or $
    • Sometimes finds contact info where LinkedIn or Google fail
  • 18. For a copy of this Presentation
    • Go to