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SOCIAL MEDIA TOOLS 2010 COMPETITIVE SUR
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SOCIAL MEDIA TOOLS 2010 COMPETITIVE SUR

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  • 1. SOCIAL MEDIA TOOLS 2010 COMPETITIVE INTELLIGNCE June 25, 2010 Presenters:  Tony Truong & Geoff Sharp 
  • 2. Major Competitor List  Criteria and Methodology
      • Similar events to Social technology Summit 2010
      • Taking place week of Nov 29 --- note: we considered real competition to be for attention and $$$, not just specific timeframe , so have included events from Oct-Dec  
      • We found mostly physical events, very few virtual events and few events that directly compete
      • We used Linkedin, Google and some indirect listing sites to find similar events
  • 3. Major Competitor List  
    • Competito r
    • BLOGWORLD
    • ECONOMIST CONFERENCES
    • ONLINE PR & SOCIAL MEDIA DEC 2
    • PUBCON2010
    • SOCIALTECH2010
    • WEB
    • http://www.blogworldexpo.com/index.asp
    • http://www.economistconferences.com/SocialNetworks
    • http://econsultancy.com/traini
    • http://www.pubcon.com/
    • http://www.socialtech2010.co m/
  • 4.
    • SocialTech2010 Oct 26 - $495 San Jose, CA
      • Web: http://www.socialtech2010.com/
      • The way that B2B technology companies market their products and services. Guy Kawasaki, Jeremiah Owyang, Robert Scoble
      • Owned by MarketingProfs. 350,000 members. Newsletters, website, conferences, seminars.
      • Have product "smarttools" - Rapidly plan, build, promote, and evaluate effective marketing programs with our online SmartTools. Simple to use, SmartTools make your job easier
      • Key people at Marketprofs:
        • Alan Weiss, CEO and founder, www.linkedin.com/in/allenwisee
        • Roy Young, President www.linkedin.com/in/royyoung
        • Ann Handley, Chief Content Officer Linkedin Group:
  • 5.   
    • THEIR MESSAGE TO PARTNERS: 
    • QUOTE ... For SocialTech, MarketingProfs partners with trade associations and media that enhance our mission of bringing attendees the best B2B social media marketing content for the high-tech industry.
    • Are you an association or media property interested in becoming a partner? contact us. 
    •  
  • 6.
    •   
    AGENDA L EARN WHAT'S WORKING AND WHAT ISN'T WORKING AND WHAT  FOR ACTIVE B2B SOCIAL MEDIA PRACTICIONERS AT TOP TECH FIRM SOAK UP SOME BEST PRACTICES FROM THOUGH LEADERS, ANALYSTS AND SOCIAL MEDIA MARKETING OBSERVERS; AD NETWORK WTH YOUR TECH MARKETING AND SALES PEERS
  • 7.   
    • Great lineup of high-tech B2B social media marketing experts 
    • Keynotes from three of the most well-respected thought leaders in social media marketing: Guy Kawasaki, Robert Scoble, and Jeremiah Owyang. 
    • The latest social media marketing products and tools on the exhibition floor.
    • lively networking reception.
    • Can't come to San Jose? Don't worry, you can participate in SocialTech 2010 
    • online through live-streaming of the sessions. Interact with speakers and 
    • exhibitors from the comfort of your own office. 
  • 8. Anne Handley - Chief Content Officer
    •  
    • Chief Content Officer,  MarketingProfs
    • professional:  ann[at]marketingprofs[dot]com
    • personal:  ann[dot]handley[at]gmail[dot]com
    • Other places I write:
    • Huffington Post MarketingProfs MarketingProfs Daily Fix This Mommy Gig American Express OPEN Forum Mashable