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    Sma.adobe Sma.adobe Presentation Transcript

    • ADOBE
      Brief Analysis of Adobe Flash Player Product Launch
    • Adobe Announces Availability of Flash Player 10.1 for Mobile
      Partners : HBO, Sony Pictures, Turner, USA Network, Viacom, Warner Brothers and Others Ready Flash Content for Mobile
      Set up web pages : For details visit www.adobe.com/go/flashquote_sheet_101 or m.flash.com
    • INFLUENCERSLarge number of influencers mentioned but all insiders such as
      … Al Hilwa, program director of the Application Development Program at IDC
      … Ben Bajarin, principal analyst at Creative Strategies
    • e.g. Al Hilwa
      Program Director at IDC
      limited Social Media Presence
      235 connections on Linkedin
      Lists Twitter link but no Tweets
      Could not find blog
    • Adobe P/R Reps
      Inside Contact: Stefan Offermann
AdobeSystems
      Outside P/R Person : Melissa Chanslor
Text 100 Public Relations
415-593-8465
melissac@text100.com
    • Outside Contact : Melissa Chanslor
      Senior Account Manager at Text 100
      Twitter Profile = “Bio tech & social media geek out livin' life to its fullest while enjoying a glass of champagne ♥452following 451followers 17listed
      Non business Twittering
      Limited Linkedin Presence
    • Adobe Flash Platform Blog
      Have fancy extensive blog but insiders only and no engagement with customers.
      “This group blog provides the latest news, updates, and insights into the technologies, tools, and partners across the Flash Platform”
      “Join the conversation on the latest topics with our experts, engineers, product managers, and others on the platform team.”
    • Blog Group – large number, all insiders
      E.g. AnupMurarka, Director of Technology Strategy and Partner Development, Adobe
      About 30 others across departments and geography
    • Blog statement : “In the spirit … we follow these guidelines and principals”
      Provide unique, individual perspectives on what's going on with the Flash Platform;
      Post comments, except for spam and remarks that are off-topic, denigrating or offensive;
      Reply to comments promptly, when appropriate;
      Respect proprietary information and confidentiality;
      And Be respectful when disagreeing with others' opinions.
    • Launch page links STAY UPDATED
      Subscribe to RSS feed
Followus on Twitter
      Join us on Facebook
      Subscribe to the Newsflash
      EVENT CALENDAR10
    • Comments about the Adobe Blog
      Very very slick, powerful links, multitude of writers, almost overwhelming amount of content
      Little or no customer participation, no space for commentary
      Is it believable
    • Adobe Flashpoint Social Media Presense
      Not on Linkedin
      Not in the news
      Couldn’t find a blog
      Not on C-net
      Doesn’t seem much buzz, except controversy with Apple
    • Conclusions
      Adobe has a very slick blog and web site for promoting Flashpoint 10.1
      The release P/R people don’t seem to have much of a Social Media presence
      Appeared to be no coordinated Social Media / Press campaign
      Cold be a lot more effective with a Social Media Strategy involving customers