The Cult of Done
Manifesto
(startup practice)
follow: @mrfabbri
mailto: mrfabbri@gmail.com

There are three states of being.
Not knowing, action and completion

Trovarsi di fronte ad
un’attività (bilancio?)
sconosciuta,
farla
e completarla.
(è lecito e sano farsi
aiutare)

Accept that everything is a draft. It helps to get it done
There is no editing stage

Hai poco tempo per arrivare
ad un prodotto presentabile
(da zero) non ci sono
versioni intermedie.
Esistono solo un FEEDBACK
ed un MIGLIORAMENTO
CONTINUO verso il RISULTATO
FINALE.

Pretending you know what you're doing is almost the same as
knowing what you are doing, so just accept that you know
what you're doing even if you don't and do it

Non sapere cosa sia un
analisi di settore
e imparare facendola.

Banish procrastination
If you wait more than a week to get an idea done, abandon it

TUTTO

The point of being done is not to finish but to get other things done
Once you're done you can throw it away

Laugh at perfection. It's boring
and keeps you from being done

Avevi in testa delle
funzionalità fighissime,
non contano, pensa a
quale sia veramente il
problema da risolvere
(al cliente)

People without dirty hands are wrong
Doing something makes you right

La conoscenza (e la
validità delle proprie
tesi) deriva dall’azione.

Failure counts as done. So do mistakes
Destruction is a variant of done

La milestone è atomica
o si raggiunge
o si fallisce,
ELIMINARE (una feature)
può essere un
obiettivo.

If you have an idea and publish it on the internet, that counts as a ghost of done
Done is the engine
of more

Parla, discuti e
confrontati sulle tue
idee ma soprattutto
realizzale.
“let’s go out and DO
change the world”

Credits
• The Cult of Done Manifesto by Bre Pettis & Kio
Stark
• Illustrations by James Provost http://
www.flickr.com/photos/jprovost/3327377382
• Typography (texts) by Liz Henry http://
www.flickr.com/photos/lizhenry/3489717185/
•  / Keynote
• [ goodie: search “Bre Pettis started ignite” ]
one more thing ...

Do or
Do Not
There is no try.