Design Revolution Sarasota 081020

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future of design …

future of design

presented by Rex Miller of mindshift and Joe Tankersley of Disney Imagineering

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Transcript

  • 1. Digital Native Nation
  • 2. Digital Immigrants Leading Digital Natives
  • 3. Medium as Message When the primary means of storing and distributing information changes…
  • 4. Medium as Worldview …our worldviews change!
  • 5. Comparing the Mediums Dynamic Linear Fluid Interactive Open-Ended Sequential Fragmented Linked Ephemeral Permanent Transitory Iterative Intimate Abstract Vicarious Virtual Now Historical Future Time-Morph Messenger Content Impression Experience
  • 6. Symbolic Realistic Conceptual Convergent Hacked/ Moded
  • 7. Brain Wiring Oral Non-linear, Holistic, Intimate, Relational Print Linear, Sequential, Rational, Concept Broadcast Fluid, Fragmented, Emotional, Image Digital/Interactive Non-linear, Holistic, Systems Thinkers
  • 8. New media NEW DESIGN New perceptions New culture New worldview New structures New understandings New relationships New psychology New language Then What? Revolution!
  • 9. Low cost High cost On demand On command Tailored Mass Appeal Interactive One directional Mass amateurization Exclusive Collective enterprises Star products Aha! Ta Da! Active Passive Focus on the whole Focus on a concept/ image
  • 10. Design Capabilities are a Commodity Design Thinking is a Premium
  • 11. Modeling vs. Drawing Simulation vs. Analysis Data Rich vs. Concept Only
  • 12. The Design Subculture is going Mainstream
  • 13. Rapid Prototyping
  • 14. Design Economy
  • 15. 2008
  • 16. 2018
  • 17. The Difference is Nature not Nurture Workview and Worldview
  • 18. Peering into the Digital Future
  • 19. Maps of unexplored worlds are more about Art than Geography
  • 20. Where we are NOW
  • 21. Early Cinema Remediated Theater
  • 22. Before the dawn of the digital age we presented our brilliantly crafted predictions using a Early digital technology that was born at the turn of the LAST century. remediates multiple communication technologies
  • 23. The PowerPoint presentation Became the communication medium of choice. With this powerful new tool of the digital age we were able to fill up page after page with •Bullet points •Cutesy clip art •Impossible to read font styles •In too many colors •Indecipherable charts and graphs •And long quotations that we were apt to read verbatim to our audiences.
  • 24. Midway Mania The Laugh Floor Digitizing the theme park
  • 25. Our digital playground Innoventions
  • 26. The limits of remediation
  • 27. We suffer TECHNOLUST
  • 28. We are constantly disappointed
  • 29. The next step Set the new medium free
  • 30. Digital as medium AND message From: Envisioning Emotional Epistemological Information by David Byrne
  • 31. Looking for digital landmarks
  • 32. Rearrange & Recombine
  • 33. Connect
  • 34. Constant Change
  • 35. Who are the digital explorers?
  • 36. Digital Generation 1.1 James Moore: Concept Designer Walt Disney Imagineering Graduate: Ringling & Florida Interactive Entertainment Academy
  • 37. Seeing design through a digital lens
  • 38. Digital Generation 2.0 Allie Tankersley, age 12 Aspiring Actress Social Networking Queen
  • 39. Real Digital Babies
  • 40. How will Digitality change designers?
  • 41. Digital design is mass mind
  • 42. To be digital is to be holistic
  • 43. Digital lives in the future
  • 44. What will a digitally designed world look like?
  • 45. Designers will be King
  • 46. Learning in a design world
  • 47. Fear of the amateurs
  • 48. Designers for life
  • 49. End of zero sum
  • 50. Welcome to the brave new world!
  • 51. Joe Tankersley joe.tankersley@disney.com Rex Miller rex@rexmiller.net