Europeana Fashion @EVA/Minerva 2013
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Europeana Fashion @EVA/Minerva 2013

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Fashion is an important part of the European Cultural Heritage, and it is increasingly recognised for its important research value to other academic disciplines, including arts, culture, sociology and ...

Fashion is an important part of the European Cultural Heritage, and it is increasingly recognised for its important research value to other academic disciplines, including arts, culture, sociology and communication. Since the beginning of the XX century some of the most important public and private cultural institutions and museums of applied arts in Europe have begun collecting and preserving garments, accessories, catalogues, fashion magazines and other documents and materials related to fashion.

This has resulted in a growing number of impressive and unique collections that Europeana Fashion will bring together online.

Despite the growing importance of fashion heritage, there is a lack of freely accessible fashion content and contextual information on-line.

That’s why the Europeana Fashion project has started a collaboration with the local Wikimedia Chapters around Europe -and not only- with the aim to bring new fashion related knowledge and content to Wikipedia, the World free encyclopaedia.

Since March 2013, the Europeana Fashion partners are organising a series of events in collaboration with Wikimedia, called edit-a-thons, in which volunteers from the Wikipedia support organisation and a crowd of students, bloggers, researchers, curators and fashionistas come together to edit and contribute new fashion related information to Wikipedia, using content made available by Europeana Fashion.

In his presentation, Marco Rendina will tell more about this collaboration and how it has started an online relationship that could expand our understanding of the fashion heritage and the online available knowledge of the fashion domain at large.

For more information on the project, please visit:
http://www.europeanafashion.eu

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  • [ Scattered access ] Access to fashion digital collections is often “on-site” only. Databases are usually kept locally in closed systems, and even if they’re on-line, there are no integrated access points. [ Lack of interoperability ] There are no common metadata standards to properly describe Fashion objects. And institutions haven’t implemented protocols to exchange data and to offer integrated access to their users. Interoperability at the semantic level is also lacking.[ Rights issues ] Different IPR legislations in different countries across Europe and worldwide, and increased expectations regarding access to digital content by the public made rights issues an important point to tackle when offering access to digital collections.[ Lack of exploitation strategies ] There are few case studies regarding possible ways of exploitation of Fashion digital content for academic and scholarly access and for the creative industry at large.
  • Fashion content in fact is currently not well represented there, despite fashion is a popular theme that potentially could attract a large audience. So building such an aggregator represents a great value for Europeana itself but also for the fashion community, allowing to establish best practices, tools and solutions for accessing and integrating heterogeneous content in the fashion domain.
  • Gathering and harmonising fashion digital content coming form the most important European fashion collections (both public and private).(of content holders) Developing and promoting a common metadata model for fashion content, based on the EDM, and developing also tools for semantic interoperability like the Fashion Thesaurus.Setting up the Europeana Fashion portal, that will offer an integrated access to all the aggregated fashion collections, offering to users added value services.(on-line) Stimulating synergies between fashion content holders and the creative community for the reuse of on-line fashion content (starting also a specific collaboration with the Wikipedia community).In the fashion community on digitisation, IPR issues and interoperability, with the aim also to attract new fashion content providers in the BPN.
  • With the ambition to address all these issues we setup a consortium made of 22 partners from 12 European countries…, which aims at building a thematic fashion aggregator.
  • .We have the main fashion public institutions involved
  • And also private archives
  • .
  • This mix of brand archives and Public institutions will provide to Europeana not only new content, but also a different know how and approach to the use of fashion related digital material and information, with a strong focus on communication, creativity, rebranding.
  • The Europeana Fashion project aims to create a multilingual thesaurus in 10 languages (English-French-German-Dutch-Italian-Serbian-Swedish-Spanish-Portugese-Greek) for fashion and fashion-related concepts. The aim is to grasp and structure in a faceted and hierarchical way the complexity and variety of fashion as a cultural domain. It will focus not only on the objects that are the result of creative processes in the fashion industry, but also on the processes themselves and the resources and techniques used (focus on object – material – technique).The thesaurus willbedeveloped: asanaidfor data entry ; as a knowledge base (open tointernal and externalusers): as a searchenhancementtoolThe Europeana Fashion Thesaurus will be based on the Art and Architecture Thesaurus (AAT) to allow for maximum compatibility between EuropeanaFashion and related Fashion content but will innovate and expand the existing AAT-concepts, to provide the highest quality possible disclosure of fashion-related content.
  • We have written our ‘best practice’ IPR guidelines to support partners when selecting content to make it available online. The guidelines have been designed principally to address the challenges that cultural institutions are facing when managing rights in fashion content. However they also provide a good pragmatic approach to managing rights more generally and we are pleased to share them with all Europeana partners. Rights management….It underpins everything we wish to achieve for Europeana FashionKey to achieving project objectivesClarity for content providers/rights holders How they can share their content safelyClarity for end users – what they can do with this content?
  • Fashion is as important as any other creative process; whether you protect your work to establish a distinctive brand identity like Chanel or commission emerging designers to create an iconic wardrobe like Bowie's, cultural institutions have a responsibility to pursue best practice, give credit where credit is due and educate others in a virtual world.Getting it right from the start for any Europeana project will ensure that the long term ambitions to create a more open and accessible source of European's cultural heritage are realized.A part form these concrete outcomes we also developed a quite effective communication strategy.
  • A part form these concrete outcomes we also developed a quite effective communication strategy.Fashion in particular is a domain in which social media are gaining increasing relevance not only in the marketing and commercial fields but especially in communication where thet are generating a sort of revolution. For this reason Europeana Fashion is successfully experimenting these channels. The most important results in Social Media are Facebook, Twitter and Tumblr/Pinterest. On Facebook we have over 2400 friends, but most importantly most visitors to the website come via Facebook.Our Twitter community is of a modest size, 700 followers. However, our Twitter community is of hiqh quality. Followers on Twitter on average send 1-4 tweets per day and fashion is the most common keyword in the profiles of our followers.As you know since march 2013 in cooperation with Europeana we have launched our Tumbler blog: our online exhibitions on Tumblr and Pinterest have also been succesful in two different ways: by attracting public of course but also by attracting other institutions and actors in the Fashion and Cultural domain collaborating as Guest curators. Fashion is a popular topic on these platforms. Visitors who came via Tumblr and Pinterest spend more time on the website than for example people who came via Facebook. After Facebook, Tumblr brings most people to the website. Tumblr and Pinterest are thus a great way of speaking to potential Leisure target users, but also to GLAM institutions and the fashion industry who are active on these platforms too.The newsletter is also doing well. Many of the recipients are taking the time to open the email and to click on the items in it. Who are reading our our newsletter most within the consortium? Rossimoda, Pitti, Royal Museums of Art and History Brussels and Centraal Museum. More importantly, outside the project: Amsterdam Fashion Institute, Parsons School of Design, Powerhouse Museum Sidney, Polimoda, National Museums of Scotland, Costume Colloquium and Archivi della moda del Novecento. It means the newsletter can be a great way of attracting more partners from the GLAM community!As you know since march 2103 in cooperation with Europeana we have launched our Tumbler blog: our online exhibitions on Tumblr and Pinterest have also been succesful in two different ways: by attracting public of course but also by attracting other institutions and actors in the Fashion and Cultural domain collaborating as Guest curators. Fashion is a popular topic on these platforms. Visitors who came via Tumblr and Pinterest spend more time on the website than for example people who came via Facebook. After Facebook, Tumblr brings most people to the website. Tumblr and Pinterest are thus a great way of speaking to potential Leisure target users, but also to GLAM institutions and the fashion industry who are active on these platforms too.The newsletter is also doing well. Many of the recipients are taking the time to open the email and to click on the items in it. Who are reading our our newsletter most within the consortium? Rossimoda, Pitti, Royal Museums of Art and History Brussels and Centraal Museum. More importantly, outside the project: Amsterdam Fashion Institute, Parsons School of Design, Powerhouse Museum Sidney, Polimoda, National Museums of Scotland, Costume Colloquium and Archivi della moda del Novecento. It means the newsletter can be a great way of attracting more partners from the GLAM community!
  • Besides experimenting with Social Media Europeana Fashion is developing also “traditional” press activity: we had coverage in major global publications. An article about the project was published in the New York Times last February and in several online versions of Vogue magazine; another just came out on the September issue of Vogue Italy, while several articles appered on important nation magazines in Italy, Spain, Belgium. That in addition to smaller publications. A selection of press coverage is available on our website under Press & Publications. Tip: you can use this to promote the project yourselves; but also if you have press contacts it would be ueseful t stimulate local press coverage.Of course, we also succesfully hosted the first Europeana Fashion International Conference which attracted speakers and visitors from the international fashion and GLAM community, and helped to raise interest and attention on the project, its goals, its potententialities.
  • We’ve curated issues on shoes, art and fashion, on wedding dresses, and this month, we have an issue curated by NordiskaMuseet on jewels.
  • We will set up a direct collaboration with Wikimedia Chapters, the independent organizations founded to support and promote the Wikimedia projects within a specified geographical region.The aim is to invite consortium members to contribute sample content to Wikimedia Commons and subsequently host a number of GLAM-WIKI events.These events will have the form of a so called edit-a-thon.The aim of the edit-a-thon series is to provide a historical context for Europeana Fashion and to boost knowledge about fashion history on Wikipedia by adding new articles and improving incomplete ones
  • These events will have the form of a so called edit-a-thon.…in our case we areorganising fashion edit-a-thon
  • Basically the Edit-a-thons improve the encyclopedia and can be a great way to help new Wikipedians to learn how to edit.There are currently not many articles on the topic of fashion on the English Wikipedia . There are, actually, only about 3,886 articles, most of which are of Start Class quality (incomplete article, needs reliable sources) or Stub Class quality (a very basic description of the topic). In terms of the importance of fashion articles on Wikipedia, most are of low importance (subject is mainly of specialist interest) whereas in comparison there are only 37 articles of top importance (subject is a must-have for a print encyclopedia). Therefore both quality and quantity of fashion articles need improvement.
  • If you’re interested you’ll find more details on these events on our blog…
  • We already uploaded about five hundreds images on Wikimedia commons.Four partners have already made available a selection of images on Wikimedia: Sound & Vision, MoMu, Nordiska and Centraal Museum. For the participating partners it has been the start of reviewing and reconsidering their IPR policies and a controlled way of experimenting with openly licensed material.
  • But you do not have to be physically present at the edit-a-thons to participate. To get people all over the world to share their knowledge about fashion we are holding an online competition: the Europeana Fashion Challenge. From 12 November until 12 December anybody can join the competition and write Wikipedia articles, either at one of the edit-a-thons or from home.You will receive points for creating new articles and expanding existing articles that contain one or many Europeana Fashion images. You have a month to gain as many points as possible. The Europeana Fashion Challenge is not only a fun and educational experience, you also have the chance to win some nice prizes.
  • solid event-planning;a well-lit room with decent wi-fi;a good connection with the local Wikimedia chapter and people that are willing to help out on instructing newcomers to editing on Wikipediaany extended knowledge sources: a fashion library, fashion teachers or curators, etc.food and a positive atmosphere to keep everyone energized and in a good mood.there is not only one way to organise an edit-a-thon: every country, every location, and every Wikimedia community is different, and we think that the Europeana Fashion partner institutions have a lot of experience in organising public events. With this handbook we mostly intend to compile the lessons we’ve learned during the edit-a-thons we did, and make it easier for you to organise one.
  • The event promotion should begin at least 2 months before the edit-a-thon. It is best to ask people to register, so you know how many people to expect. Also make sure that all partners (museums, funding projects, Wikimedia chapter) are named in all communication activity and use their logo’s correctly.A way to promote the event and attract more volunteers for the edit-a-thons is to merge the Wikipedia edit-a-thon with another event (a festival or exhibition) around the same time. This strategy could result in more exposure and more participants showing up. It's crucial for a solid organisation to get to know and cooperate with local Wikimedians! They bring solid experience in organising wiki-events and technical knowledge about how the platforms work. All community members are volunteers and you might need to win their confidence before moving on. Wikimedia also communicates in a very open, public style which might clash with the style of your museums way of communicating.
  • The edit-a-thons are an excellent opportunity to make use of this content and knowledge and use it to illustrate newarticles, or improve existing ones.All content on Wikimedia Commons needs to be either in the public domain (CC0) or available under a ‘free culture’ license (CC BY or CC BY-SA).Discuss with the management of your organisationhow many materials would be possible to make available this way.Think big, start small. If you find it difficult to begin, select 5 images to run through the process. You can always add more later .The easiest step here is to start with Public Domain material or material on which the institution owns the copyright.
  • The expenses, which are going to be made along the organization of the Wikipedia edit-a-thons, can include:- Catering for the day (breakfast, lunch, a small drink after the event)- Museum necessities (extra personnel if needed)- Supplying reliable electricity outlets- Supplying a reliable WiFi connection!! Important: Wikipedia allows only a certain amount of new accounts from the same IP-address. So try to let people create their Wikipedia accounts from home, before the event begins.- Transportation - Thank you gifts for speakers and Wikimedia volunteersDo remember that most of the partners you work with are doing this in their spare time, so treat their participation respectfully.
  • One day is quite short to learn editing and to get to knowthe conventions and the etiquette of the Wikipedia community.
  • And stay tuned, because next month we’re going to open to the public the first version of our portal.

Europeana Fashion @EVA/Minerva 2013 Europeana Fashion @EVA/Minerva 2013 Presentation Transcript

  • EUROPEANA FASHION disclosing European fashion heritage online Marco Rendina Fondazione Rinascimento Digitale Connected to #eurfashion #mrendina Co-funded by the European Support Commission within the ICT Policy Programme EVA/Minerva Xth Conference Jerusalem, November 13th, 2013
  • Challenges and open issues Many Fashion institutions, both public and private, reconsidered the role of their archives as an important resource. This led to new investments in conservation and digitalization of their heritage, but still some issues remains: !   Scattered access !   Lack of interoperability !   Rights issues !   Lack of exploitation strategies
  • Objectives and expected outcomes The main objective of the Europeana Fashion Best Practice Network is to build a thematic aggregator on fashion, putting emphasis on the quality, the variety and granularity of content that will be delivered to Europeana, and producing a significant increase of the fashion related content in it.
  • Aims and results of the project !  aggregate 700.000+ digital items of fashion content to Europeana !  improve interoperability in the fashion community !  create a specialised access point for fashion content !  develop case studies for the exploitation of fashion material !  build consensus and raise awareness on best practices
  • The composition of our project consortium The Europeana Fashion Best Practice Network will encompass 22 partners from 12 European countries, which represent the leading European institutions and collections in the fashion domain.
  • The composition of our project consortium
  • The composition of our project consortium
  • The consortium Public & Private Europeana Fashion will ingest content both from renowned public institutions and private archives. Institutions such as: •  Victoria and Albert Museum; •  Musée de la Mode et du Texile at les Arts Decoratifs •  MoMu •  Museo del Traje •  Mude The collections held by these institutions represent, both in quality and quantity, a strong percentage of the world’s heritage on fashion.
  • The consortium Public & Private Private archives as •  •  •  Rossimoda one of the world’s most complete shoe collection from the seventeenth century to creations for Christian Dior, Yves Saint Laurent, Emanuel Ungaro, Givenchy, Fendi, Christian Lacroix, Kenzo, and others Pucci and Missoni archives, documenting 60 years of history of two of the great fashion brands in all its aspects and creative evolution Pitti Immagine an archive documenting 60 years of fairs, cultural events and projects for fashion in collaboration with the most important players in contemporary creative research
  • The consortium Public & Private The actions of collecting, cataloguing, preserving and archiving the fashion object have two entirely different purposes: •  to preserve, study and exhibit [public] •  to use (and re-use) [private] memory and culture preserved in the archives.
  • Europeana Fashion Thesaurus The Europeana Fashion project aims to create a multilingual thesaurus in 10 languages, for fashion and fashionrelated concepts. The thesaurus will be developed: •  as an aid for data entry •  as a knowledge base (open to internal and external users) •  as a search enhancement tool The Europeana Fashion Thesaurus will be based on the Art and Architecture Thesaurus (AAT)
  • Europeana Fashion IPR guidelines Rights management underpins everything we wish to achieve for Europeana Fashion. That’s why we developed the IPR best practice guidelines: •  Key to achieving project objectives •  Clarity for content holders •  Clarity for end users
  • What do the Guidelines cover? →  Introduction →  Key rights issues and considerations →  Intellectual Property Rights: General Principles →  The Europeana Data Exchange Agreement →  How to seek permission from a rights holder →  Risk Management →  Appendices (Flowcharts and template letters) →  Further Resources / Glossary
  • Social Media !  Facebook brings most people to the website (>2400 friends) ! Our Twitter community is active and fashion-oriented (>700 followers) ! Tumblr and Pinterest followers are highly engaged (>700 followers) !  Museums and schools love reading our newsletter (>650 subscribers)
  • Press & Clustering Activities ! Coverage in major publications (New York Times/International Herald Tribune, Vogue) ! First International Conference (Florence April 2013) ! Second International Conference (London April 2014)
  • Tumblr Blog A collaboration between the Europeana Foundation and the Europeana Fashion project. Each month, this Tumblr will showcase a different theme curated by experts from the fashion and cultural heritage community. http://europeanafashion.tumblr.com/
  • Setting up the collaboration with Wikipedia !   We’ve set up a direct collaboration with Wikimedia Chapters in various European countries !   We are organising a number of so-called GLAM-WIKI events around Europe We plan to host at least 10 events in 8 countries starting from March 2013
  • What is an edit-a-thon An edit-a-thon is “a scheduled time where people edit Wikipedia together, whether offline, online, or a mix of both; typically focused on a specific topic, such as science or women's history” * * https://en.wikipedia.org/wiki/Wikipedia:How_to_run_an_edit-a-thon
  • Wiki loves FASHION For Wikimedia these events bring: •  more and diverse content to the encyclopedia; •  domain experts to contribute knowledge; •  and hopefully new editors (skilled Wikipedians)
  • FASHION loves back For Europeana Fashion, there are several good reasons to organise these events: •  they are meant as a mean of promotion for Europeana Fashion; •  they improve public knowledge about fashion history on Wikipedia; •  they offer context to the beautiful materials we bring online; •  they connect different communities and bring them together around a shared passion.
  • What we have done till now... Three edit-a-thons organised: 1.  Nordiska Museet, Stockholm, 22 March 2013. 2.  Centraal Museum Utrecht, 13 May 2013. 3.  ModeMuseum Antwerp, 23 September 2013
  • What we have done till now... Edit-a-thon Number of Participants Audience MoMu 20 GLAM, Education & Research Centraal Museum 40 GLAM, Education & Research, festival organizers and enthusiasts Nordiska Museet 47 Education & Research (students), bloggers, journalists
  • Europeana Fashion content on Wikimedia Commons
  • What’s next? Europeana Fashion Challenge 12 Nov - 12 December Stockholm, Tel Aviv, Padua
  • Edit-a-thons: The basic ingredients All you need to organise a successful edit-a-thon is: •  solid event-planning; •  a well-lit room with decent wi-fi; •  a good connection with the local Wikimedia chapter; •  any extended knowledge sources; •  food and a positive atmosphere
  • Edit-a-thons: The basic ingredients Event promotion and partnerships: •  Start event promotion well in advance; •  Advertise the event on all your channels; •  Cooperate with the local Wikimedia Chapter.
  • Edit-a-thons: The basic ingredients Things to remember when using fashion content: •  All content on Wikimedia Commons needs to be either in the public domain or available under a ‘free culture’ license; •  Discuss beforehand with the management of your organisation; •  Think big, start small.
  • Edit-a-thons: The basic ingredients Finances. The expenses you should consider: •  •  •  •  •  •  Catering for the day; Museum needs; Supplying reliable electricity outlets; Supplying a reliable WiFi connection; Transportation; Thank you gifts for speakers and Wikimedia volunteers.
  • Some challenges •  Time/money/manpower; •  required expertise; •  cultural differences (GLAM vs. Wikimedia community); •  multilingualism.
  • Thank you! Follow us @eurfashion Visit us at http://www.europeanafashion.eu Contact me at rendina@rinascimento-digitale.it