Linked In For Business Development


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Linked In For Business Development

  1. 1. Using LinkedIn to Increase Your Visibility
  2. 2. <ul><li>Using LinkedIn to Make Connections and Market Your Business or Organization </li></ul><ul><li>Schedule: </li></ul><ul><li>2:00-5:00pm (Breaks at approximately 3:00 and 4:00) </li></ul><ul><li>Restroom codes: </li></ul><ul><li>Men: </li></ul><ul><li>Women: </li></ul><ul><li>Course Objectives: </li></ul><ul><li>At the end of the 3-hour course, each participant will have a better understanding of the following features on LinkedIn </li></ul><ul><li>Homepage </li></ul><ul><li>Profile </li></ul><ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Company Pages </li></ul><ul><li>Settings & Personalization </li></ul><ul><li>Twitter integration </li></ul>
  3. 3. LinkedIn Facts <ul><li>There are now 90 million users across the globe </li></ul><ul><li>United States 42.8% </li></ul><ul><li>India 13.7% </li></ul><ul><li>United Kingdom 6.7% </li></ul><ul><li>Netherlands 3.7% </li></ul><ul><li>Canada 2.8% </li></ul><ul><li>Italy 2.3% </li></ul><ul><li>Germany 2.3% </li></ul><ul><li>Spain 2.0% </li></ul><ul><li>Australia 1.9% </li></ul><ul><li>South Africa 1.4% </li></ul>
  4. 4. What are some of the reasons to use LinkedIn? <ul><li>Recruit new staff </li></ul><ul><li>Find new clients </li></ul><ul><li>Find power partners/referral partners </li></ul><ul><li>Spread the word about something </li></ul><ul><li>Find events that benefit me </li></ul><ul><li>Connect with past colleagues </li></ul><ul><li>Look for new resources </li></ul><ul><li>Find funding </li></ul><ul><li>Get ideas </li></ul>
  5. 5. Questions about LinkedIn?
  6. 6. Sections to Cover for Better Results <ul><li>Homepage </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Applications </li></ul><ul><li>Company Pages </li></ul><ul><li>Settings & Personalization </li></ul><ul><li>Twitter integration </li></ul>
  7. 7. Homepage <ul><li>News and updates from your network, messages, and invitations to connect. </li></ul><ul><li>Which past colleagues and classmates have recently joined LinkedIn. </li></ul><ul><li>Who’s viewed your profile, how your network is growing </li></ul><ul><li>Updates/Shares/Groups/More </li></ul><ul><li>NEW- search feature </li></ul>
  8. 8. Profile <ul><li>Headline- it stays with you. Keywords and tagline help you stand out </li></ul><ul><ul><li>“ Helping Professional Services Firms Attract More Clients and Win More New Business” </li></ul></ul><ul><li>Photo- a must!! </li></ul><ul><li>Status Update </li></ul><ul><li>Employment and Education </li></ul>
  9. 9. Profile <ul><li>Recommendations are useful for vetting you </li></ul><ul><ul><li>Offer to give recommendations to people and they’ll often reciprocate </li></ul></ul><ul><li>Put some passion into your profile- think about what makes you unique or valuable </li></ul><ul><li>Summary </li></ul><ul><ul><li>Keywords! </li></ul></ul><ul><ul><li>1 st or 3 rd person? </li></ul></ul><ul><ul><li>This is your chance to be clear about who you are and what you do </li></ul></ul>
  10. 10. Profile, continued <ul><li>Experience- add it in </li></ul><ul><li>Personal Information- privacy is overrated </li></ul><ul><li>Get your vanity URL </li></ul><ul><li>Groups and Associations- more opportunities to find connections with others </li></ul><ul><li>Bottom line: Think of every section as a way to insert keywords and phrases that make you “findable” </li></ul>
  11. 11. Contacts are Everything <ul><li>Consider connecting with those you do NOT know </li></ul><ul><li>Your connections see your activity </li></ul><ul><li>Connections </li></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Searching </li></ul></ul><ul><ul><li>Adding </li></ul></ul><ul><ul><li>Removing </li></ul></ul>
  12. 12. Groups are Golden <ul><li>Join up to 50 groups and 50 subgroups </li></ul><ul><li>Be strategic- think about being unique </li></ul><ul><li>Join groups that hold your target market </li></ul><ul><li>Geographic groups are great for offline events </li></ul><ul><li>Join discussions; start discussions for greater visibility and to find potential connections </li></ul>
  13. 13. Company Pages <ul><li>Offer a great opportunity to showcase products and services </li></ul><ul><li>LinkedIn enhanced Company Pages a few months ago- check them out again </li></ul><ul><li>Add your Company Page to your Profile </li></ul><ul><li>Allow you to do reconnaissance on your competition and potential clients </li></ul><ul><li>Remove the gatekeeper </li></ul>
  14. 14. Applications <ul><li>Blog </li></ul><ul><li>Amazon Reading List </li></ul><ul><li>Events </li></ul><ul><li>Slideshare Presentations </li></ul><ul><li>Google Presentation </li></ul><ul><li>Tweets </li></ul>
  15. 15. Settings and Personalization <ul><li>Notification settings, such as group announcements </li></ul><ul><li>Privacy settings </li></ul><ul><li>Invitations </li></ul><ul><li>Vanity URL </li></ul>
  16. 16. Twitter <ul><li>Add your Twitter account(s) </li></ul><ul><li>Send your tweets to your profile using #in </li></ul><ul><li>Frequency is debatable- depends on how you prefer to use your status </li></ul>
  17. 17. Tips from the Pros <ul><li>Your Headline appears everywhere with you- make it count </li></ul><ul><li>When sending a connection request, always add a personal note </li></ul><ul><li>Look at every section in the profile as an opportunity to insert keywords to make you more “findable” </li></ul><ul><li>Like/Comment/Share in your network activity </li></ul><ul><li>Connect with those you don’t know </li></ul>
  18. 18. Tips from the Pros, continued <ul><li>Participate in groups </li></ul><ul><li>Consider starting your own group, or be a group manager </li></ul><ul><li>Fill out your profile to 100%- you’re more “findable” </li></ul><ul><li>Update your status regularly </li></ul>
  19. 19. Turning connections into more <ul><li>Would you like to have coffee? </li></ul><ul><li>Are you interested in attending this event? </li></ul><ul><li>I saw you attended this event…. </li></ul><ul><li>I loved that book too… </li></ul><ul><li>Wow! Great presentation you posted! </li></ul><ul><li>Love that tweet! </li></ul>
  20. 20.