Linked In For Business Development
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Linked In For Business Development






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Linked In For Business Development Linked In For Business Development Presentation Transcript

  • Using LinkedIn to Increase Your Visibility
    • Using LinkedIn to Make Connections and Market Your Business or Organization
    • Schedule:
    • 2:00-5:00pm (Breaks at approximately 3:00 and 4:00)
    • Restroom codes:
    • Men:
    • Women:
    • Course Objectives:
    • At the end of the 3-hour course, each participant will have a better understanding of the following features on LinkedIn
    • Homepage
    • Profile
    • Applications
    • Groups
    • Company Pages
    • Settings & Personalization
    • Twitter integration
  • LinkedIn Facts
    • There are now 90 million users across the globe
    • United States 42.8%
    • India 13.7%
    • United Kingdom 6.7%
    • Netherlands 3.7%
    • Canada 2.8%
    • Italy 2.3%
    • Germany 2.3%
    • Spain 2.0%
    • Australia 1.9%
    • South Africa 1.4%
  • What are some of the reasons to use LinkedIn?
    • Recruit new staff
    • Find new clients
    • Find power partners/referral partners
    • Spread the word about something
    • Find events that benefit me
    • Connect with past colleagues
    • Look for new resources
    • Find funding
    • Get ideas
  • Questions about LinkedIn?
  • Sections to Cover for Better Results
    • Homepage
    • Profile
    • Groups
    • Applications
    • Company Pages
    • Settings & Personalization
    • Twitter integration
  • Homepage
    • News and updates from your network, messages, and invitations to connect.
    • Which past colleagues and classmates have recently joined LinkedIn.
    • Who’s viewed your profile, how your network is growing
    • Updates/Shares/Groups/More
    • NEW- search feature
  • Profile
    • Headline- it stays with you. Keywords and tagline help you stand out
      • “ Helping Professional Services Firms Attract More Clients and Win More New Business”
    • Photo- a must!!
    • Status Update
    • Employment and Education
  • Profile
    • Recommendations are useful for vetting you
      • Offer to give recommendations to people and they’ll often reciprocate
    • Put some passion into your profile- think about what makes you unique or valuable
    • Summary
      • Keywords!
      • 1 st or 3 rd person?
      • This is your chance to be clear about who you are and what you do
  • Profile, continued
    • Experience- add it in
    • Personal Information- privacy is overrated
    • Get your vanity URL
    • Groups and Associations- more opportunities to find connections with others
    • Bottom line: Think of every section as a way to insert keywords and phrases that make you “findable”
  • Contacts are Everything
    • Consider connecting with those you do NOT know
    • Your connections see your activity
    • Connections
      • Tagging
      • Searching
      • Adding
      • Removing
  • Groups are Golden
    • Join up to 50 groups and 50 subgroups
    • Be strategic- think about being unique
    • Join groups that hold your target market
    • Geographic groups are great for offline events
    • Join discussions; start discussions for greater visibility and to find potential connections
  • Company Pages
    • Offer a great opportunity to showcase products and services
    • LinkedIn enhanced Company Pages a few months ago- check them out again
    • Add your Company Page to your Profile
    • Allow you to do reconnaissance on your competition and potential clients
    • Remove the gatekeeper
  • Applications
    • Blog
    • Amazon Reading List
    • Events
    • Slideshare Presentations
    • Google Presentation
    • Tweets
  • Settings and Personalization
    • Notification settings, such as group announcements
    • Privacy settings
    • Invitations
    • Vanity URL
  • Twitter
    • Add your Twitter account(s)
    • Send your tweets to your profile using #in
    • Frequency is debatable- depends on how you prefer to use your status
  • Tips from the Pros
    • Your Headline appears everywhere with you- make it count
    • When sending a connection request, always add a personal note
    • Look at every section in the profile as an opportunity to insert keywords to make you more “findable”
    • Like/Comment/Share in your network activity
    • Connect with those you don’t know
  • Tips from the Pros, continued
    • Participate in groups
    • Consider starting your own group, or be a group manager
    • Fill out your profile to 100%- you’re more “findable”
    • Update your status regularly
  • Turning connections into more
    • Would you like to have coffee?
    • Are you interested in attending this event?
    • I saw you attended this event….
    • I loved that book too…
    • Wow! Great presentation you posted!
    • Love that tweet!