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Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
Elite SDVOB Presentation on Simplifying Social Media
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Elite SDVOB Presentation on Simplifying Social Media

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Transcript

  • 1. Simplifying Social Media for Your Business<br />Michele Rempel<br />Mediavine Marketing<br />
  • 2. What a difference!?I<br />
  • 3. Social Media - Why?<br />Think you can ignore social networking? <br />Consider….<br /><ul><li>Facebook now exceeds Google in daily traffic
  • 4. 75% of small business owners said they were planning to use social media in 2011-
  • 5. your competition!
  • 6. 40% are already using it in some form for their businesses
  • 7. 140 million smartphone users in US- mobile is becoming more prevalent
  • 8. The younger generation goes straight to online reviews and social media sites to check out businesses </li></li></ul><li>The Shift<br />Today it’s about who knows you- inbound marketing<br />More than sending out postcards, manning trade show booths, static websites<br />Increasing the visibility of YOU <br />Building relationships like never before<br />
  • 9. Why are businesses using social media?<br />Increase brand awareness<br />Offer helpful information and be the source of knowledge about your industry<br />Appear current<br />Connect to a wider audience<br />Find new customers<br />Customer service<br />Monitor their brand<br />Monitor trends<br />“Everyone else is doing it.”  <br />And, oh yeah, sell products and services <br />
  • 10. How do I start?<br />Have a plan<br />Determine your target market- who are they and where they hang out<br />Verbalize what makes you different/better than your competition <br />Answer the question- “so what?”<br />Determine your goals for being in social media<br />Figure out how much time you can <br /> devote<br />
  • 11. How do I start?<br /><ul><li>Have realistic expectations
  • 12. Make social media part of your overall marketing mix
  • 13. Watch and LISTEN
  • 14. Remember that social media is all about being… social</li></li></ul><li>One Page Marketing Plan<br />My reason for existence<br />What sets my business apart from the rest<br />My ideal customer <br />What’s most important to my ideal customer when they are buying what I’m selling<br /> What I want to accomplish this year<br />The top 3 things that are going to get me there<br />What will trigger my ideal customer to think of me<br />Programs I am running to reach my goal<br />How much money will I need to get it done?<br />
  • 15.
  • 16. Where do I start?<br />Concentrate on the Big 5<br /> Facebook<br /> YouTube<br /> LinkedIn<br /> Twitter<br /> Blogging/WordPress<br />
  • 17. Make your website more social<br />Add social media icons on your site and link them to your social media accounts<br />Add a blog to your site- important to add changing content to your site <br />Use Google Analytics to see where people are coming to your site<br />Add YouTube videos to your site<br />
  • 18. Where do I start?<br />Also…very important<br />Claim and/or develop your business listing with (even if you are B to B)<br />Google Places<br />Yelp<br />Yahoo/Bing<br />Merchant Circle <br />LinkedIn (Company Page)<br />
  • 19. What do I say? <br />Think of the events of your company as social media “triggers”<br />New products, special promotions<br />Awards<br />Industry news<br />Holidays<br />Partnerships<br />Ask questions<br />Content is key!!!<br />
  • 20. What do I say? <br />Customer/employee appreciation<br />What’s happening in my business? What are we doing today?<br />Seminars<br />Email newsletter<br />Videos/Photos<br />Articles/Blog Posts<br />
  • 21. Facebook Business Page<br />1 or 2 posts per day is great<br />Include all info about your business<br />Remember that you are the expert in your field, so post info as a thought leader<br />Be thankful, notice others- INTERACT<br />Share links to great information<br />Ask and answer questions<br />Include “Facebook only” promotions<br />Post videos and photos<br />Be authentic and do not sell, sell, sell<br />
  • 22. Facebook Business Page<br />Include keywords and tagline in your profile<br />Invite your FB “friends” to become “fans”<br />“Like” other business pages and they will often return the favor<br />
  • 23. LinkedIn<br />Personal Profile<br />Update your status regularly<br />Fill out your profile to 100%<br />Give recommendations/ask for them<br />Connect with people you do NOT know<br />Join Groups and get involved<br />Have realistic expectations<br />Use the Applications<br />Get involved with your network activity<br />
  • 24. LinkedIn<br />Company Profile<br />Fill it out with as much detail as possible<br />Add employees who are on LinkedIn <br />Products and services should be listed<br />
  • 25. Twitter <br />Twitter can be a huge traffic funnel- if you use it consistently, have followers, and use a management application<br />
  • 26. Twitter<br />Tweet at least once per hour<br />Follow people<br />Tweet out links to your blogs, website, Facebook page<br />Interact with other Twitter users<br />Sell, sell, sell is a no-no<br />Use Twitter to watch trends in your industry<br />Get acquainted with 3rd party apps, such as TweetDeck or Hootsuite<br />Use a URL shortener such as bit.ly to track your links <br />
  • 27. Twitter<br />Profile should have logo or photo, website, true name, bio<br />Bio has 160 characters, so focus is important<br />Customize your background<br />Use twellow.com to find people to follow<br />
  • 28. YouTube (Video)<br />Video is highly indexed by Google <br />Over 2 billion views per day – nearly double prime-time TV audience<br />Short videos are fine <br />Don’t have to be ultra-professional<br />Customer testimonials<br />Interview employees<br />Turn the camera on yourself <br />Location videos <br />Post and tweet links to your videos <br />
  • 29. YouTube<br />Set up a YouTube Channel <br />Videos should usually be under 4 minutes<br />Video ideas <br />Customer testimonials<br />Interview employees<br />Turn the camera on yourself <br />Location videos <br />Post and tweet links to your videos <br />
  • 30. Blogging<br />Provide helpful information to your customers and potential customers<br />Generally, blogs should not be more than 500 words. People want quick information.<br />Pictures and images are good<br />Give people the ability to share out posts via social media<br />
  • 31. Blogging<br />A blog once a week is excellent<br />Use original content<br />Use your blogs to fill an email newsletter<br />Tweet and post links to your blogs on FB, Twitter, LinkedIn<br />Ask people to comment on your blogs<br />Develop a WordPress blog on your own domain<br />
  • 32. Connect it all together<br />Tweets can be sent to LinkedIn and Facebook<br />Facebook posts can be sent to Twitter and LinkedIn<br />Links to YouTube videos can be sent to Twitter, Facebook, LinkedIn<br />Blog posts can be sent everywhere<br />Get the picture?<br />
  • 33. Connect it all together- how?<br />Tweetdeck.com<br />Hootsuite.com<br />Twitterfeed.com<br />Mobile Apps <br />Tweetcaster<br />Seesmic<br />
  • 34. Track your links and your reach<br />Use a URL shortener such as http://bit.ly (bit.ly) to see how many people click on a link you have shared <br />Heardable.com<br />Klout.com<br />Google Analytics – to track website traffic<br />
  • 35. Monitor your brand &amp; industry<br />Google alerts<br />http://www.google.com/alerts<br />
  • 36. Keep your sanity<br />Schedule social media time into your day<br />Use a web service that lets you post to different places (Tweetdeck, Hootsuite, etc.)<br />Keep your focus on your marketing plan<br />Have realistic expectations<br />Social media does not replace all marketing and networking<br />
  • 37. Questions? <br />Michele Rempel<br />630-888-8571<br />@MicheleRempel on Twitter<br />@MediavineMktg on Twitter<br />Michele Rempel on Facebook, LinkedIn <br />Michele.rempel@gmail.com<br />www.mediavinemarketing.com<br />

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