Elite SDVOB Presentation on Simplifying Social Media
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Elite SDVOB Presentation on Simplifying Social Media

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    Elite SDVOB Presentation on Simplifying Social Media Elite SDVOB Presentation on Simplifying Social Media Presentation Transcript

    • Simplifying Social Media for Your Business
      Michele Rempel
      Mediavine Marketing
    • What a difference!?I
    • Social Media - Why?
      Think you can ignore social networking?
      Consider….
      • Facebook now exceeds Google in daily traffic
      • 75% of small business owners said they were planning to use social media in 2011-
      • your competition!
      • 40% are already using it in some form for their businesses
      • 140 million smartphone users in US- mobile is becoming more prevalent
      • The younger generation goes straight to online reviews and social media sites to check out businesses
    • The Shift
      Today it’s about who knows you- inbound marketing
      More than sending out postcards, manning trade show booths, static websites
      Increasing the visibility of YOU
      Building relationships like never before
    • Why are businesses using social media?
      Increase brand awareness
      Offer helpful information and be the source of knowledge about your industry
      Appear current
      Connect to a wider audience
      Find new customers
      Customer service
      Monitor their brand
      Monitor trends
      “Everyone else is doing it.” 
      And, oh yeah, sell products and services
    • How do I start?
      Have a plan
      Determine your target market- who are they and where they hang out
      Verbalize what makes you different/better than your competition
      Answer the question- “so what?”
      Determine your goals for being in social media
      Figure out how much time you can
      devote
    • How do I start?
      • Have realistic expectations
      • Make social media part of your overall marketing mix
      • Watch and LISTEN
      • Remember that social media is all about being… social
    • One Page Marketing Plan
      My reason for existence
      What sets my business apart from the rest
      My ideal customer
      What’s most important to my ideal customer when they are buying what I’m selling
       What I want to accomplish this year
      The top 3 things that are going to get me there
      What will trigger my ideal customer to think of me
      Programs I am running to reach my goal
      How much money will I need to get it done?
    • Where do I start?
      Concentrate on the Big 5
      Facebook
      YouTube
      LinkedIn
      Twitter
      Blogging/WordPress
    • Make your website more social
      Add social media icons on your site and link them to your social media accounts
      Add a blog to your site- important to add changing content to your site
      Use Google Analytics to see where people are coming to your site
      Add YouTube videos to your site
    • Where do I start?
      Also…very important
      Claim and/or develop your business listing with (even if you are B to B)
      Google Places
      Yelp
      Yahoo/Bing
      Merchant Circle
      LinkedIn (Company Page)
    • What do I say?
      Think of the events of your company as social media “triggers”
      New products, special promotions
      Awards
      Industry news
      Holidays
      Partnerships
      Ask questions
      Content is key!!!
    • What do I say?
      Customer/employee appreciation
      What’s happening in my business? What are we doing today?
      Seminars
      Email newsletter
      Videos/Photos
      Articles/Blog Posts
    • Facebook Business Page
      1 or 2 posts per day is great
      Include all info about your business
      Remember that you are the expert in your field, so post info as a thought leader
      Be thankful, notice others- INTERACT
      Share links to great information
      Ask and answer questions
      Include “Facebook only” promotions
      Post videos and photos
      Be authentic and do not sell, sell, sell
    • Facebook Business Page
      Include keywords and tagline in your profile
      Invite your FB “friends” to become “fans”
      “Like” other business pages and they will often return the favor
    • LinkedIn
      Personal Profile
      Update your status regularly
      Fill out your profile to 100%
      Give recommendations/ask for them
      Connect with people you do NOT know
      Join Groups and get involved
      Have realistic expectations
      Use the Applications
      Get involved with your network activity
    • LinkedIn
      Company Profile
      Fill it out with as much detail as possible
      Add employees who are on LinkedIn
      Products and services should be listed
    • Twitter
      Twitter can be a huge traffic funnel- if you use it consistently, have followers, and use a management application
    • Twitter
      Tweet at least once per hour
      Follow people
      Tweet out links to your blogs, website, Facebook page
      Interact with other Twitter users
      Sell, sell, sell is a no-no
      Use Twitter to watch trends in your industry
      Get acquainted with 3rd party apps, such as TweetDeck or Hootsuite
      Use a URL shortener such as bit.ly to track your links
    • Twitter
      Profile should have logo or photo, website, true name, bio
      Bio has 160 characters, so focus is important
      Customize your background
      Use twellow.com to find people to follow
    • YouTube (Video)
      Video is highly indexed by Google
      Over 2 billion views per day – nearly double prime-time TV audience
      Short videos are fine
      Don’t have to be ultra-professional
      Customer testimonials
      Interview employees
      Turn the camera on yourself
      Location videos
      Post and tweet links to your videos
    • YouTube
      Set up a YouTube Channel
      Videos should usually be under 4 minutes
      Video ideas
      Customer testimonials
      Interview employees
      Turn the camera on yourself
      Location videos
      Post and tweet links to your videos
    • Blogging
      Provide helpful information to your customers and potential customers
      Generally, blogs should not be more than 500 words. People want quick information.
      Pictures and images are good
      Give people the ability to share out posts via social media
    • Blogging
      A blog once a week is excellent
      Use original content
      Use your blogs to fill an email newsletter
      Tweet and post links to your blogs on FB, Twitter, LinkedIn
      Ask people to comment on your blogs
      Develop a WordPress blog on your own domain
    • Connect it all together
      Tweets can be sent to LinkedIn and Facebook
      Facebook posts can be sent to Twitter and LinkedIn
      Links to YouTube videos can be sent to Twitter, Facebook, LinkedIn
      Blog posts can be sent everywhere
      Get the picture?
    • Connect it all together- how?
      Tweetdeck.com
      Hootsuite.com
      Twitterfeed.com
      Mobile Apps
      Tweetcaster
      Seesmic
    • Track your links and your reach
      Use a URL shortener such as http://bit.ly (bit.ly) to see how many people click on a link you have shared
      Heardable.com
      Klout.com
      Google Analytics – to track website traffic
    • Monitor your brand & industry
      Google alerts
      http://www.google.com/alerts
    • Keep your sanity
      Schedule social media time into your day
      Use a web service that lets you post to different places (Tweetdeck, Hootsuite, etc.)
      Keep your focus on your marketing plan
      Have realistic expectations
      Social media does not replace all marketing and networking
    • Questions?
      Michele Rempel
      630-888-8571
      @MicheleRempel on Twitter
      @MediavineMktg on Twitter
      Michele Rempel on Facebook, LinkedIn
      Michele.rempel@gmail.com
      www.mediavinemarketing.com