Elite SDVOB Presentation on Simplifying Social MediaPresentation Transcript
Simplifying Social Media for Your Business Michele Rempel Mediavine Marketing
What a difference!?I
Social Media - Why? Think you can ignore social networking? Consider….
Facebook now exceeds Google in daily traffic
75% of small business owners said they were planning to use social media in 2011-
40% are already using it in some form for their businesses
140 million smartphone users in US- mobile is becoming more prevalent
The younger generation goes straight to online reviews and social media sites to check out businesses
The Shift Today it’s about who knows you- inbound marketing More than sending out postcards, manning trade show booths, static websites Increasing the visibility of YOU Building relationships like never before
Why are businesses using social media? Increase brand awareness Offer helpful information and be the source of knowledge about your industry Appear current Connect to a wider audience Find new customers Customer service Monitor their brand Monitor trends “Everyone else is doing it.” And, oh yeah, sell products and services
How do I start? Have a plan Determine your target market- who are they and where they hang out Verbalize what makes you different/better than your competition Answer the question- “so what?” Determine your goals for being in social media Figure out how much time you can devote
How do I start?
Have realistic expectations
Make social media part of your overall marketing mix
Watch and LISTEN
Remember that social media is all about being… social
One Page Marketing Plan My reason for existence What sets my business apart from the rest My ideal customer What’s most important to my ideal customer when they are buying what I’m selling What I want to accomplish this year The top 3 things that are going to get me there What will trigger my ideal customer to think of me Programs I am running to reach my goal How much money will I need to get it done?
Where do I start? Concentrate on the Big 5 Facebook YouTube LinkedIn Twitter Blogging/WordPress
Make your website more social Add social media icons on your site and link them to your social media accounts Add a blog to your site- important to add changing content to your site Use Google Analytics to see where people are coming to your site Add YouTube videos to your site
Where do I start? Also…very important Claim and/or develop your business listing with (even if you are B to B) Google Places Yelp Yahoo/Bing Merchant Circle LinkedIn (Company Page)
What do I say? Think of the events of your company as social media “triggers” New products, special promotions Awards Industry news Holidays Partnerships Ask questions Content is key!!!
What do I say? Customer/employee appreciation What’s happening in my business? What are we doing today? Seminars Email newsletter Videos/Photos Articles/Blog Posts
Facebook Business Page 1 or 2 posts per day is great Include all info about your business Remember that you are the expert in your field, so post info as a thought leader Be thankful, notice others- INTERACT Share links to great information Ask and answer questions Include “Facebook only” promotions Post videos and photos Be authentic and do not sell, sell, sell
Facebook Business Page Include keywords and tagline in your profile Invite your FB “friends” to become “fans” “Like” other business pages and they will often return the favor
LinkedIn Personal Profile Update your status regularly Fill out your profile to 100% Give recommendations/ask for them Connect with people you do NOT know Join Groups and get involved Have realistic expectations Use the Applications Get involved with your network activity
LinkedIn Company Profile Fill it out with as much detail as possible Add employees who are on LinkedIn Products and services should be listed
Twitter Twitter can be a huge traffic funnel- if you use it consistently, have followers, and use a management application
Twitter Tweet at least once per hour Follow people Tweet out links to your blogs, website, Facebook page Interact with other Twitter users Sell, sell, sell is a no-no Use Twitter to watch trends in your industry Get acquainted with 3rd party apps, such as TweetDeck or Hootsuite Use a URL shortener such as bit.ly to track your links
Twitter Profile should have logo or photo, website, true name, bio Bio has 160 characters, so focus is important Customize your background Use twellow.com to find people to follow
YouTube (Video) Video is highly indexed by Google Over 2 billion views per day – nearly double prime-time TV audience Short videos are fine Don’t have to be ultra-professional Customer testimonials Interview employees Turn the camera on yourself Location videos Post and tweet links to your videos
YouTube Set up a YouTube Channel Videos should usually be under 4 minutes Video ideas Customer testimonials Interview employees Turn the camera on yourself Location videos Post and tweet links to your videos
Blogging Provide helpful information to your customers and potential customers Generally, blogs should not be more than 500 words. People want quick information. Pictures and images are good Give people the ability to share out posts via social media
Blogging A blog once a week is excellent Use original content Use your blogs to fill an email newsletter Tweet and post links to your blogs on FB, Twitter, LinkedIn Ask people to comment on your blogs Develop a WordPress blog on your own domain
Connect it all together Tweets can be sent to LinkedIn and Facebook Facebook posts can be sent to Twitter and LinkedIn Links to YouTube videos can be sent to Twitter, Facebook, LinkedIn Blog posts can be sent everywhere Get the picture?
Connect it all together- how? Tweetdeck.com Hootsuite.com Twitterfeed.com Mobile Apps Tweetcaster Seesmic
Track your links and your reach Use a URL shortener such as http://bit.ly (bit.ly) to see how many people click on a link you have shared Heardable.com Klout.com Google Analytics – to track website traffic
Monitor your brand & industry Google alerts http://www.google.com/alerts
Keep your sanity Schedule social media time into your day Use a web service that lets you post to different places (Tweetdeck, Hootsuite, etc.) Keep your focus on your marketing plan Have realistic expectations Social media does not replace all marketing and networking
Questions? Michele Rempel 630-888-8571 @MicheleRempel on Twitter @MediavineMktg on Twitter Michele Rempel on Facebook, LinkedIn Michele.email@example.com www.mediavinemarketing.com