Simplifying Social Media for Your Business<br />Michele Rempel<br />Mediavine Marketing<br />
What a difference!?I<br />
Social Media - Why?<br />Think you can ignore social networking? <br />Consider….<br /><ul><li>Facebook now exceeds Google...
75% of small business owners said they were planning to use social media in 2011-
your competition!
40% are already using it in some form for their businesses
140 million smartphone users in US- mobile is becoming more prevalent
The younger generation goes straight to online reviews and social media sites to check out businesses </li></li></ul><li>T...
Why are businesses using social media?<br />Increase brand awareness<br />Offer helpful information and be the source of k...
How do I start?<br />Have a plan<br />Determine your target market- who are they and where they hang out<br />Verbalize wh...
How do I start?<br /><ul><li>Have realistic expectations
Make social media part of your overall marketing mix
Watch and LISTEN
Remember that social media is all about being… social</li></li></ul><li>One Page Marketing Plan<br />My reason for existen...
Where do I start?<br />Concentrate on the Big 5<br />	Facebook<br />	YouTube<br />	LinkedIn<br />	Twitter<br />	Blogging/W...
Make your website more social<br />Add social media icons on your site and link them to your social media accounts<br />Ad...
Where do I start?<br />Also…very important<br />Claim and/or develop your business listing with (even if you are B to B)<b...
What do I say? <br />Think of the events of your company as social media “triggers”<br />New products, special promotions<...
What do I say? <br />Customer/employee appreciation<br />What’s happening in my business? What are we doing today?<br />Se...
Facebook Business Page<br />1 or 2 posts per day is great<br />Include all info about your business<br />Remember that you...
Facebook Business Page<br />Include keywords and tagline in your profile<br />Invite your FB “friends” to become “fans”<br...
LinkedIn<br />Personal Profile<br />Update your status regularly<br />Fill out your profile to 100%<br />Give recommendati...
LinkedIn<br />Company Profile<br />Fill it out with as much detail as possible<br />Add employees who are on LinkedIn <br ...
Twitter	<br />Twitter can be a huge traffic funnel- if you use it consistently, have followers, and use a management appli...
Twitter<br />Tweet at least once per hour<br />Follow people<br />Tweet out linksto your blogs, website, Facebook page<br ...
Twitter<br />Profile should have logo or photo, website, true name, bio<br />Bio has 160 characters, so focus is important...
YouTube (Video)<br />Video is highly indexed by Google <br />Over 2 billion views per day – nearly double prime-time TV au...
YouTube<br />Set up a YouTube Channel <br />Videos should usually be under 4 minutes<br />Video ideas	<br />Customer testi...
Blogging<br />Provide helpful information to your customers and potential customers<br />Generally, blogs should not be mo...
Blogging<br />A blog once a week is excellent<br />Use original content<br />Use your blogs to fill an email newsletter<br...
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  1. 1. Simplifying Social Media for Your Business<br />Michele Rempel<br />Mediavine Marketing<br />
  2. 2. What a difference!?I<br />
  3. 3. Social Media - Why?<br />Think you can ignore social networking? <br />Consider….<br /><ul><li>Facebook now exceeds Google in daily traffic
  4. 4. 75% of small business owners said they were planning to use social media in 2011-
  5. 5. your competition!
  6. 6. 40% are already using it in some form for their businesses
  7. 7. 140 million smartphone users in US- mobile is becoming more prevalent
  8. 8. The younger generation goes straight to online reviews and social media sites to check out businesses </li></li></ul><li>The Shift<br />Today it’s about who knows you- inbound marketing<br />More than sending out postcards, manning trade show booths, static websites<br />Increasing the visibility of YOU <br />Building relationships like never before<br />
  9. 9. Why are businesses using social media?<br />Increase brand awareness<br />Offer helpful information and be the source of knowledge about your industry<br />Appear current<br />Connect to a wider audience<br />Find new customers<br />Customer service<br />Monitor their brand<br />Monitor trends<br />“Everyone else is doing it.”  <br />And, oh yeah, sell products and services <br />
  10. 10. How do I start?<br />Have a plan<br />Determine your target market- who are they and where they hang out<br />Verbalize what makes you different/better than your competition <br />Answer the question- “so what?”<br />Determine your goals for being in social media<br />Figure out how much time you can <br /> devote<br />
  11. 11. How do I start?<br /><ul><li>Have realistic expectations
  12. 12. Make social media part of your overall marketing mix
  13. 13. Watch and LISTEN
  14. 14. Remember that social media is all about being… social</li></li></ul><li>One Page Marketing Plan<br />My reason for existence<br />What sets my business apart from the rest<br />My ideal customer <br />What’s most important to my ideal customer when they are buying what I’m selling<br /> What I want to accomplish this year<br />The top 3 things that are going to get me there<br />What will trigger my ideal customer to think of me<br />Programs I am running to reach my goal<br />How much money will I need to get it done?<br />
  15. 15.
  16. 16. Where do I start?<br />Concentrate on the Big 5<br /> Facebook<br /> YouTube<br /> LinkedIn<br /> Twitter<br /> Blogging/WordPress<br />
  17. 17. Make your website more social<br />Add social media icons on your site and link them to your social media accounts<br />Add a blog to your site- important to add changing content to your site <br />Use Google Analytics to see where people are coming to your site<br />Add YouTube videos to your site<br />
  18. 18. Where do I start?<br />Also…very important<br />Claim and/or develop your business listing with (even if you are B to B)<br />Google Places<br />Yelp<br />Yahoo/Bing<br />Merchant Circle <br />LinkedIn (Company Page)<br />
  19. 19. What do I say? <br />Think of the events of your company as social media “triggers”<br />New products, special promotions<br />Awards<br />Industry news<br />Holidays<br />Partnerships<br />Ask questions<br />Content is key!!!<br />
  20. 20. What do I say? <br />Customer/employee appreciation<br />What’s happening in my business? What are we doing today?<br />Seminars<br />Email newsletter<br />Videos/Photos<br />Articles/Blog Posts<br />
  21. 21. Facebook Business Page<br />1 or 2 posts per day is great<br />Include all info about your business<br />Remember that you are the expert in your field, so post info as a thought leader<br />Be thankful, notice others- INTERACT<br />Share links to great information<br />Ask and answer questions<br />Include “Facebook only” promotions<br />Post videos and photos<br />Be authentic and do not sell, sell, sell<br />
  22. 22. Facebook Business Page<br />Include keywords and tagline in your profile<br />Invite your FB “friends” to become “fans”<br />“Like” other business pages and they will often return the favor<br />
  23. 23. LinkedIn<br />Personal Profile<br />Update your status regularly<br />Fill out your profile to 100%<br />Give recommendations/ask for them<br />Connect with people you do NOT know<br />Join Groups and get involved<br />Have realistic expectations<br />Use the Applications<br />Get involved with your network activity<br />
  24. 24. LinkedIn<br />Company Profile<br />Fill it out with as much detail as possible<br />Add employees who are on LinkedIn <br />Products and services should be listed<br />
  25. 25. Twitter <br />Twitter can be a huge traffic funnel- if you use it consistently, have followers, and use a management application<br />
  26. 26. Twitter<br />Tweet at least once per hour<br />Follow people<br />Tweet out linksto your blogs, website, Facebook page<br />Interact with other Twitter users<br />Sell, sell, sell is a no-no<br />Use Twitter to watch trends in your industry<br />Get acquainted with 3rd party apps, such as TweetDeck or Hootsuite<br />Use a URL shortener such as bit.ly to track your links <br />
  27. 27. Twitter<br />Profile should have logo or photo, website, true name, bio<br />Bio has 160 characters, so focus is important<br />Customize your background<br />Use twellow.com to find people to follow<br />
  28. 28. YouTube (Video)<br />Video is highly indexed by Google <br />Over 2 billion views per day – nearly double prime-time TV audience<br />Short videos are fine <br />Don’t have to be ultra-professional<br />Customer testimonials<br />Interview employees<br />Turn the camera on yourself <br />Location videos <br />Post and tweet links to your videos <br />
  29. 29. YouTube<br />Set up a YouTube Channel <br />Videos should usually be under 4 minutes<br />Video ideas <br />Customer testimonials<br />Interview employees<br />Turn the camera on yourself <br />Location videos <br />Post and tweet links to your videos <br />
  30. 30. Blogging<br />Provide helpful information to your customers and potential customers<br />Generally, blogs should not be more than 500 words. People want quick information.<br />Pictures and images are good<br />Give people the ability to share out posts via social media<br />
  31. 31. Blogging<br />A blog once a week is excellent<br />Use original content<br />Use your blogs to fill an email newsletter<br />Tweet and post links to your blogs on FB, Twitter, LinkedIn<br />Ask people to comment on your blogs<br />Develop a WordPress blog on your own domain<br />
  32. 32. Connect it all together<br />Tweets can be sent to LinkedIn and Facebook<br />Facebook posts can be sent to Twitter and LinkedIn<br />Links to YouTube videos can be sent to Twitter, Facebook, LinkedIn<br />Blog posts can be sent everywhere<br />Get the picture?<br />
  33. 33. Connect it all together- how?<br />Tweetdeck.com<br />Hootsuite.com<br />Twitterfeed.com<br />Mobile Apps <br />Tweetcaster<br />Seesmic<br />
  34. 34. Track your links and your reach<br />Use a URL shortener such as http://bit.ly (bit.ly) to see how many people click on a link you have shared <br />Heardable.com<br />Klout.com<br />Google Analytics <br />
  35. 35. Monitor your brand & industry<br />Google alerts<br />http://www.google.com/alerts<br />
  36. 36. Keep your sanity<br />Schedule social media time into your day<br />Use a web service that lets you post to different places (Tweetdeck, Hootsuite, etc.)<br />Keep your focus on your marketing plan<br />Have realistic expectations<br />Social media does not replace all marketing and networking<br />
  37. 37. Questions? <br />Michele Rempel<br />630-888-8571<br />@MicheleRempel on Twitter<br />@MediavineMktg on Twitter<br />Michele Rempel on Facebook, LinkedIn <br />www.mediavinemarketing.com<br />
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