ABC Gold Coast Social Media Talk

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Slides from a talk with Carolyn McDonald given to ABC Gold Coast staff at the Gold Coast Arts Centre

4 August 2011

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ABC Gold Coast Social Media Talk

  1. 1. The Digital Divide: The Challenge of Engaging a Wider Social Media Audience Michael Rees @mrees School of Information Technology Carolyn McDonald @camcd Information Services Slides at: go.mrees.co/abcslides
  2. 2. Technology Influences http://www.theage.com.au/opinion/head-in-the-cloud-20110731-1i66s.html
  3. 3. July 2011 http://www.go-gulf.com/60seconds.jpg
  4. 4. The Big 3
  5. 5. http://blog.jess3.com/2011/05/the-geosocial-universe-2-0.html
  6. 6. Twitter App Universe <ul><li>Hashtag for today? #abcgc11 </li></ul>Twitter App Toolkits at http://oneforty.com
  7. 7. TweetStats
  8. 8. visual.ly
  9. 12. Google+ SWOT Analysis <ul><li>Strengths </li></ul><ul><ul><li>hired seasoned staff </li></ul></ul><ul><ul><li>cloned best features </li></ul></ul><ul><ul><li>expert at scalable systems </li></ul></ul><ul><ul><li>existing ad environment </li></ul></ul><ul><li>Opportunity </li></ul><ul><ul><li>integrate with other Google systems:  </li></ul></ul><ul><ul><ul><li>search </li></ul></ul></ul><ul><ul><ul><li>email </li></ul></ul></ul><ul><ul><ul><li>apps </li></ul></ul></ul><ul><li>Weakness </li></ul><ul><ul><li>limited feature set </li></ul></ul><ul><ul><li>no links to other Google systems </li></ul></ul><ul><ul><li>not compelling for Fb switch </li></ul></ul><ul><ul><li>low user base as yet </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>feature war </li></ul></ul><ul><ul><li>email platforms can quickly catch up </li></ul></ul>http://www.web-strategist.com/blog/2011/08/01/strategy-five-ways-google-can-become-mainstream/
  10. 13. Social Media Technology
  11. 14. The Myths – Gender  (Data from Feb 2011) http://blog.kissmetrics.com/social-media-by-demographic/
  12. 15. The Myths - Income
  13. 16.   The Myths - Age
  14. 17. The Data <ul><ul><li>Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%. </li></ul></ul><ul><ul><li>During the same period, use among those ages 65 and older grew 100%--from 13% to 26%. </li></ul></ul><ul><ul><li>By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%. </li></ul></ul>http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
  15. 18. Pew reports (US based) Social networking and our lives – June 16 2011 “ how use of these technologies is related to trust, tolerance, social support, and community and political engagement” http://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary.aspx
  16. 19. <ul><ul><li>The social networking crowd is getting older </li></ul></ul><ul><ul><li>Facebook users are more trusting, have closer relationships, and get more social support than other people </li></ul></ul><ul><ul><li>Women lead the way in SNS use for adults </li></ul></ul><ul><ul><li>Depending on who you want to reach, it is worth taking a closer look at the ethnicity, age, and education levels of the individual platforms </li></ul></ul>
  17. 20. The Myths - Participation
  18. 21. The Digital Divide what do you see?
  19. 22. http://www.flickr.com/photos/nsisodiya/4039713671/
  20. 23. So what? Social capital, engagement, participation, information
  21. 24. Barriers – Access, Ability, Attitude <ul><ul><li>Gold Coast Seniors OntheNet – access and training </li></ul></ul><ul><ul><li>Libraries – access and training </li></ul></ul>
  22. 25. Attitude
  23. 26. How and why are you using socmed? <ul><li>Twitter – 1167 v 63. </li></ul><ul><ul><li>Strategic decisions? </li></ul></ul><ul><ul><li>Engagement or broadcast? </li></ul></ul><ul><ul><li>Participation of communities? Going to meet your community in their space? </li></ul></ul><ul><ul><li>Objectives? </li></ul></ul><ul><ul><li>What will success look like? </li></ul></ul>
  24. 27. <ul><li>http://smcgoldcoast.com </li></ul>

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