ABC Gold Coast Social Media Talk
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ABC Gold Coast Social Media Talk

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Slides from a talk with Carolyn McDonald given to ABC Gold Coast staff at the Gold Coast Arts Centre

Slides from a talk with Carolyn McDonald given to ABC Gold Coast staff at the Gold Coast Arts Centre

4 August 2011

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ABC Gold Coast Social Media Talk ABC Gold Coast Social Media Talk Presentation Transcript

  • The Digital Divide: The Challenge of Engaging a Wider Social Media Audience Michael Rees @mrees School of Information Technology Carolyn McDonald @camcd Information Services Slides at: go.mrees.co/abcslides
  • Technology Influences http://www.theage.com.au/opinion/head-in-the-cloud-20110731-1i66s.html
  • July 2011 http://www.go-gulf.com/60seconds.jpg View slide
  • The Big 3 View slide
  • http://blog.jess3.com/2011/05/the-geosocial-universe-2-0.html
  • Twitter App Universe
    • Hashtag for today? #abcgc11
    Twitter App Toolkits at http://oneforty.com
  • TweetStats
  • visual.ly
  •  
  •  
  •  
  • Google+ SWOT Analysis
    • Strengths
      • hired seasoned staff
      • cloned best features
      • expert at scalable systems
      • existing ad environment
    • Opportunity
      • integrate with other Google systems: 
        • search
        • email
        • apps
    • Weakness
      • limited feature set
      • no links to other Google systems
      • not compelling for Fb switch
      • low user base as yet
    • Threats
      • feature war
      • email platforms can quickly catch up
    http://www.web-strategist.com/blog/2011/08/01/strategy-five-ways-google-can-become-mainstream/
  • Social Media Technology
  • The Myths – Gender  (Data from Feb 2011) http://blog.kissmetrics.com/social-media-by-demographic/
  • The Myths - Income
  •   The Myths - Age
  • The Data
      • Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%.
      • During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
      • By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
    http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
  • Pew reports (US based) Social networking and our lives – June 16 2011 “ how use of these technologies is related to trust, tolerance, social support, and community and political engagement” http://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary.aspx
      • The social networking crowd is getting older
      • Facebook users are more trusting, have closer relationships, and get more social support than other people
      • Women lead the way in SNS use for adults
      • Depending on who you want to reach, it is worth taking a closer look at the ethnicity, age, and education levels of the individual platforms
  • The Myths - Participation
  • The Digital Divide what do you see?
  • http://www.flickr.com/photos/nsisodiya/4039713671/
  • So what? Social capital, engagement, participation, information
  • Barriers – Access, Ability, Attitude
      • Gold Coast Seniors OntheNet – access and training
      • Libraries – access and training
  • Attitude
  • How and why are you using socmed?
    • Twitter – 1167 v 63.
      • Strategic decisions?
      • Engagement or broadcast?
      • Participation of communities? Going to meet your community in their space?
      • Objectives?
      • What will success look like?
    • http://smcgoldcoast.com