ABC Gold Coast Social Media Talk
Upcoming SlideShare
Loading in...5

ABC Gold Coast Social Media Talk



Slides from a talk with Carolyn McDonald given to ABC Gold Coast staff at the Gold Coast Arts Centre

Slides from a talk with Carolyn McDonald given to ABC Gold Coast staff at the Gold Coast Arts Centre

4 August 2011



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

ABC Gold Coast Social Media Talk ABC Gold Coast Social Media Talk Presentation Transcript

  • The Digital Divide: The Challenge of Engaging a Wider Social Media Audience Michael Rees @mrees School of Information Technology Carolyn McDonald @camcd Information Services Slides at:
  • Technology Influences
  • July 2011
  • The Big 3
  • Twitter App Universe
    • Hashtag for today? #abcgc11
    Twitter App Toolkits at
  • TweetStats
  • Google+ SWOT Analysis
    • Strengths
      • hired seasoned staff
      • cloned best features
      • expert at scalable systems
      • existing ad environment
    • Opportunity
      • integrate with other Google systems: 
        • search
        • email
        • apps
    • Weakness
      • limited feature set
      • no links to other Google systems
      • not compelling for Fb switch
      • low user base as yet
    • Threats
      • feature war
      • email platforms can quickly catch up
  • Social Media Technology
  • The Myths – Gender  (Data from Feb 2011)
  • The Myths - Income
  •   The Myths - Age
  • The Data
      • Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%.
      • During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
      • By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
  • Pew reports (US based) Social networking and our lives – June 16 2011 “ how use of these technologies is related to trust, tolerance, social support, and community and political engagement”
      • The social networking crowd is getting older
      • Facebook users are more trusting, have closer relationships, and get more social support than other people
      • Women lead the way in SNS use for adults
      • Depending on who you want to reach, it is worth taking a closer look at the ethnicity, age, and education levels of the individual platforms
  • The Myths - Participation
  • The Digital Divide what do you see?
  • So what? Social capital, engagement, participation, information
  • Barriers – Access, Ability, Attitude
      • Gold Coast Seniors OntheNet – access and training
      • Libraries – access and training
  • Attitude
  • How and why are you using socmed?
    • Twitter – 1167 v 63.
      • Strategic decisions?
      • Engagement or broadcast?
      • Participation of communities? Going to meet your community in their space?
      • Objectives?
      • What will success look like?