<#> Minutes   Microsoft Confidential
Let’s start with a story<#> Minutes      Microsoft Confidential
Have you heard of King Canute?   <#> Minutes   Microsoft Confidential
He ruled in a time that                           He was real.                    He ruled in the 12th centuryHe was a man...
Yet, in his heart he knew…         Wealth          <#> Minutes   +Microsoft Confidential                                  ...
<#> Minutes   Microsoft Confidential
Despite faith in his divine authority, theirbeloved King could not stem the waves       <#> Minutes   Microsoft Confidential
Waves cannot be stopped,no matter the wealthor kingdom      <#> Minutes   Microsoft Confidential
Every industry has to deal withforthcoming technology waves   <#> Minutes   Microsoft Confidential
<#> Minutes   Microsoft Confidential
It goes on across industry and timeThe waves of technology never stop  <#> Minutes   Microsoft Confidential
The Old Titans:Kingdoms + Wealth could delay the       wave of disruption
Fat cat quoteCASH          TIME     TECH
Technology moved slower     and was for the wealthyMost of all the waves oftechnology were slower
THEN IT GOT FASTER
Fat cat quoteTHEY DIDN’T NEED THESE        THINGS
SHOW OF HANDS
You don’t need this   You have this
And this
And this
You are the very definition of the      Innovators Dilemma
A dominant entity.    A ubiquitous software.At the pinnacle of it’s industry.
And rather thancommand the waves    to stop…
They’ve acknowledgedthat apps are not only the    future of software<#> Minutes   Microsoft Confidential
But of a new operating system as well
<#> Minutes   Microsoft Confidential
Support the launch of Windows 8 and    build an ecosystem to fuel it
One designed to nurture and spur thedevelopment of apps on the Windows 8              platform
EVERYBODY HAS AN IDEA FOR        AN APP
Every generation has had its technology that drive imagination, inspiration and             communication
TODAY IS ABOUT    APPS
IT’S AN IGNITER  OF STORIES
WELCOMEGRAD CONN
Welcome to the Consumer Control Era<#> Minutes                 Microsoft Confidential
Grad Conn General Manager, Microsoft U.S. Central Marketing Organization
What is a“Copernican Shift”?  <#> Minutes   Microsoft Confidential
CopernicusFirst astronomer to formulatea scientifically-basedheliocentric cosmology thatdisplaced the Earth from thecenter...
COPERNICAN SHIFT:The act of understanding how asystem actually operates, versushow it superficially appears tooperate.”Me
Mapping perception to reality   in celestial mechanics
Pre-Copernican Universe       Sun                        Moon                          Earth
Post-Copernican Universe                             Moon                       Sun                             Earth
Mapping perception to realityin the consumer control era
The Traditional Consumer/Software Universe                    Consumer                                          Consumer  ...
The App-driven “Copernican Shift”                       Consumer
What is humanity’sUnified Field Theory?   <#> Minutes   Microsoft Confidential
“I think, in general, people don’tbuy products, they buy stories”Ty Montague, former creative director BBH and Wieden + Ke...
“The average American is exposedto 3,000 ad message a day.”Seth Godin, marketing guru
“Americans consume 200 billionhours of TV a year; someone bornin 1960 has already watched50,000 hours of TV.”Clay Shirky, ...
“All of use have our own personalnarrative, the story of me.”Ty Montague, former creative director BBH and Wieden + Kenned...
“We tell the story of me through allthe choices we make in our life;the person we choose, theschools we go to, as well as ...
“Americans spendmore money ongarbage bags – onthrowing shit away –than 90 other countrieson Earth spend oneverything.”“Con...
Modern              Storytelling<#> Minutes       Microsoft Confidential
“If you don’t have a clearly definedstory, people don’t know what todo with you, how to use yourbrand to advance their per...
<#> Minutes   Microsoft Confidential
EVERY ERAHASITS DOMINANTTECHNOLOGY
RADIO
TV
PC+WEB
CELL PHONES
TODAY, IT’SALL ABOUT…
APPS
“In the era of consumer control,consumers aren’t just consumers.They’re producers, they’re critics,they’re creatives. They...
Modern, user-controlled story   telling…
… that advances our personal   narrative.
TECHNOLOGY WAVESARE OFTENASSOCIATED WITHGENERATIONALWAVES.
’50s=BABY BOOMERS
’70s=THE ME GENERATION
’80s=GENERATION X
’90s=GENERATION Y
WHAT DO YOU CALLUS, THE GENERATIONTHAT USES APPS TOCOMMUNICATE?
WE ARE…
WE ALL HAVEIDEAS FOR APPSOR KNOW SOMEONEWHO WANTS TOBUILD AN APP
“The growth of apps isthe fastest growingconsumer segment inthe history ofcommerce…”
GENERATION APP ISABOUTCONNECTINGPEOPLE WITH IDEASFOR APPS                    CONCEIVER
WITH THE CODERSWHO CAN BUILDTHOSE APPS.                  CODERS
THINK OF IT AS MATCH.COMFOR APP CONCEIVERS ANDAPP CODERS.
GENERATION APP IS AN ENTIRELYNEW WAY OF STIMULATING APPDEVELOPMENT.
SOMETHING NO ONE ELSE HASDONE BEFORE.
TODAY
GENERATION APP GIVESDEVELOPERS THE TOOLSAND RESOURCES THEYNEED…
TO LAUNCH WINDOWSPHONE AND WINDOWS 8APPS INTO THE WINDOWSSTORE – IN 30 DAYS.
TOMORROW
WE’LL HELP PEOPLE WITHIDEAS CONNECT WITHDEVELOPERS ANDDESIGNERS TO BRING THEIRAPPS TO LIFE.
SiteShuffle<#> Minutes       Microsoft Confidential
UK Windows Apps <#> Minutes   Microsoft Confidential
Thank you<#> Minutes     Microsoft Confidential
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Seattle Interactive Conference: Of Technology Waves, Generations, Kings
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Seattle Interactive Conference: Of Technology Waves, Generations, Kings

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The waves of change brought on by technology are unceasing. From ancient kings to titans of industry, every day builders and thinkers are fighting and navigating the very notion of the innovators dilemma. The same holds true for generations. For every generation has had its technology that drove imagination, inspiration and communication. In the 40s and 50s it was radio. The 60s were about TV. The 80s brought the PC, the 90s the web and the last decade was dominated by mobile. And today? Today is about Apps. And apps are fundamentally changing the way we live our lives and as a result the way businesses, particularly those who build software consider this latest technology wave. This discussion is a look inside one of those companies, who is at this very moment in time are harnessing the power of this particular wave. Join us for a look into Windows 8, a survey of Generation App and a few stories about the dilemmas of kings.

Co-presented with Grad Conn, US M&O CMO Lead at Microsoft

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Seattle Interactive Conference: Of Technology Waves, Generations, Kings

  1. 1. <#> Minutes Microsoft Confidential
  2. 2. Let’s start with a story<#> Minutes Microsoft Confidential
  3. 3. Have you heard of King Canute? <#> Minutes Microsoft Confidential
  4. 4. He ruled in a time that He was real. He ruled in the 12th centuryHe was a man of faith, yet his people believed he was a deity <#> Minutes Microsoft Confidential
  5. 5. Yet, in his heart he knew… Wealth <#> Minutes +Microsoft Confidential Kingdom
  6. 6. <#> Minutes Microsoft Confidential
  7. 7. Despite faith in his divine authority, theirbeloved King could not stem the waves <#> Minutes Microsoft Confidential
  8. 8. Waves cannot be stopped,no matter the wealthor kingdom <#> Minutes Microsoft Confidential
  9. 9. Every industry has to deal withforthcoming technology waves <#> Minutes Microsoft Confidential
  10. 10. <#> Minutes Microsoft Confidential
  11. 11. It goes on across industry and timeThe waves of technology never stop <#> Minutes Microsoft Confidential
  12. 12. The Old Titans:Kingdoms + Wealth could delay the wave of disruption
  13. 13. Fat cat quoteCASH TIME TECH
  14. 14. Technology moved slower and was for the wealthyMost of all the waves oftechnology were slower
  15. 15. THEN IT GOT FASTER
  16. 16. Fat cat quoteTHEY DIDN’T NEED THESE THINGS
  17. 17. SHOW OF HANDS
  18. 18. You don’t need this You have this
  19. 19. And this
  20. 20. And this
  21. 21. You are the very definition of the Innovators Dilemma
  22. 22. A dominant entity. A ubiquitous software.At the pinnacle of it’s industry.
  23. 23. And rather thancommand the waves to stop…
  24. 24. They’ve acknowledgedthat apps are not only the future of software<#> Minutes Microsoft Confidential
  25. 25. But of a new operating system as well
  26. 26. <#> Minutes Microsoft Confidential
  27. 27. Support the launch of Windows 8 and build an ecosystem to fuel it
  28. 28. One designed to nurture and spur thedevelopment of apps on the Windows 8 platform
  29. 29. EVERYBODY HAS AN IDEA FOR AN APP
  30. 30. Every generation has had its technology that drive imagination, inspiration and communication
  31. 31. TODAY IS ABOUT APPS
  32. 32. IT’S AN IGNITER OF STORIES
  33. 33. WELCOMEGRAD CONN
  34. 34. Welcome to the Consumer Control Era<#> Minutes Microsoft Confidential
  35. 35. Grad Conn General Manager, Microsoft U.S. Central Marketing Organization
  36. 36. What is a“Copernican Shift”? <#> Minutes Microsoft Confidential
  37. 37. CopernicusFirst astronomer to formulatea scientifically-basedheliocentric cosmology thatdisplaced the Earth from thecenter of the universe – thedefining epiphany that beganthe Scientific Revolution. Legend has it that the first printed copy of De revolutionibus was placed in Copernicus’ hands on the very day he died, allowing him to take farewell of his opus vitae (life’s work).
  38. 38. COPERNICAN SHIFT:The act of understanding how asystem actually operates, versushow it superficially appears tooperate.”Me
  39. 39. Mapping perception to reality in celestial mechanics
  40. 40. Pre-Copernican Universe Sun Moon Earth
  41. 41. Post-Copernican Universe Moon Sun Earth
  42. 42. Mapping perception to realityin the consumer control era
  43. 43. The Traditional Consumer/Software Universe Consumer Consumer Products Consumer Consumer
  44. 44. The App-driven “Copernican Shift” Consumer
  45. 45. What is humanity’sUnified Field Theory? <#> Minutes Microsoft Confidential
  46. 46. “I think, in general, people don’tbuy products, they buy stories”Ty Montague, former creative director BBH and Wieden + Kennedy; chief creativeofficer at JWT North America and now founder of start-up shop Co:..
  47. 47. “The average American is exposedto 3,000 ad message a day.”Seth Godin, marketing guru
  48. 48. “Americans consume 200 billionhours of TV a year; someone bornin 1960 has already watched50,000 hours of TV.”Clay Shirky, Cognitive Surplus: Creativity and Generosity in a ConnectedAge
  49. 49. “All of use have our own personalnarrative, the story of me.”Ty Montague, former creative director BBH and Wieden + Kennedy; chief creativeofficer at JWT North America and now founder of start-up shop Co:..
  50. 50. “We tell the story of me through allthe choices we make in our life;the person we choose, theschools we go to, as well as theproducts we buy. The car, thehouse, the clothes – all thesethings advance the narrative ofme.”Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
  51. 51. “Americans spendmore money ongarbage bags – onthrowing shit away –than 90 other countrieson Earth spend oneverything.”“Consider: therelatively youngstorage industry isworth $17 billion, morethan the movieindustry.”
  52. 52. Modern Storytelling<#> Minutes Microsoft Confidential
  53. 53. “If you don’t have a clearly definedstory, people don’t know what todo with you, how to use yourbrand to advance their personalnarrative.”Ty Montague, former creative director BBH and Wieden + Kennedy; chief creativeofficer at JWT North America and now founder of start-up shop Co:..
  54. 54. <#> Minutes Microsoft Confidential
  55. 55. EVERY ERAHASITS DOMINANTTECHNOLOGY
  56. 56. RADIO
  57. 57. TV
  58. 58. PC+WEB
  59. 59. CELL PHONES
  60. 60. TODAY, IT’SALL ABOUT…
  61. 61. APPS
  62. 62. “In the era of consumer control,consumers aren’t just consumers.They’re producers, they’re critics,they’re creatives. They are “thepeople formerly known as theaudience”. This is the essentialshift that resulted from the digitalrevolution.”Clay Shirky, Cognitive Surplus: Creativity and Generosity in a ConnectedAge
  63. 63. Modern, user-controlled story telling…
  64. 64. … that advances our personal narrative.
  65. 65. TECHNOLOGY WAVESARE OFTENASSOCIATED WITHGENERATIONALWAVES.
  66. 66. ’50s=BABY BOOMERS
  67. 67. ’70s=THE ME GENERATION
  68. 68. ’80s=GENERATION X
  69. 69. ’90s=GENERATION Y
  70. 70. WHAT DO YOU CALLUS, THE GENERATIONTHAT USES APPS TOCOMMUNICATE?
  71. 71. WE ARE…
  72. 72. WE ALL HAVEIDEAS FOR APPSOR KNOW SOMEONEWHO WANTS TOBUILD AN APP
  73. 73. “The growth of apps isthe fastest growingconsumer segment inthe history ofcommerce…”
  74. 74. GENERATION APP ISABOUTCONNECTINGPEOPLE WITH IDEASFOR APPS CONCEIVER
  75. 75. WITH THE CODERSWHO CAN BUILDTHOSE APPS. CODERS
  76. 76. THINK OF IT AS MATCH.COMFOR APP CONCEIVERS ANDAPP CODERS.
  77. 77. GENERATION APP IS AN ENTIRELYNEW WAY OF STIMULATING APPDEVELOPMENT.
  78. 78. SOMETHING NO ONE ELSE HASDONE BEFORE.
  79. 79. TODAY
  80. 80. GENERATION APP GIVESDEVELOPERS THE TOOLSAND RESOURCES THEYNEED…
  81. 81. TO LAUNCH WINDOWSPHONE AND WINDOWS 8APPS INTO THE WINDOWSSTORE – IN 30 DAYS.
  82. 82. TOMORROW
  83. 83. WE’LL HELP PEOPLE WITHIDEAS CONNECT WITHDEVELOPERS ANDDESIGNERS TO BRING THEIRAPPS TO LIFE.
  84. 84. SiteShuffle<#> Minutes Microsoft Confidential
  85. 85. UK Windows Apps <#> Minutes Microsoft Confidential
  86. 86. Thank you<#> Minutes Microsoft Confidential

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