Social Media... Woop! Woop! (February 2012)Presentation Transcript
Social Media ...woop, woop! http://www.flickr.com/photos/morphomir/2407451929/
how many users of social media are there worldwide?
A) 520,000,000 B) 860,000,000 C) 1,200,000,000 http://www.flickr.com/photos/jdhancock/3578558776/
(% of the population)
A) 36% B) 78 % C) 91% http://www.flickr.com/photos/michalo/239287994/
Top 4 countries using Twitter?
A) US, Brazil, Japan, UK B) US, UK, Japan, Brazil C) Brazil, Japan, US, UK http://www.flickr.com/photos/genista/6898950
‘ central england’ users of facebook?
(% of the population)
A) 74% B) 66% C) 58% http://www.flickr.com/photos/mikewarren/9143094
number of marriages between people
who met through
A) 1 in 6 B) 1 in 24 C) 1 in 48 http://www.flickr.com/photos/9953977@N08/4109883577/ (that’s more than twice the number of people who met at bars, clubs, and other social events combined)
worldwide population under 30?
A) 25% B) 33% C) 50% (they’ve never known a world without computers) http://www.flickr.com/photos/marfis75/3272079115
amount of video uploaded to YouTube every minute?
A) 24 hours B) 48 hours C) 60 hours http://www.flickr.com/photos/thms/411770953
number of minutes spent on
A) 500 million B) 50 billion C) 500 billion http://www.flickr.com/photos/thos003/5986220278
number of fans on fancebook?
A) 2.3 million B) 23 million C) 230 million http://www.flickr.com/photos/jdhancock/5071668866
Beyonce pregnancy announcement:
tweets per second?
A) 2,000 B) 5,000 C) 9,000 http://www.flickr.com/photos/caotiquemind/3107483428
social media is http://www.flickr.com/photos/moonlightbulb/3338852116
“ Social media is the ongoing conversation of the planet.
It is the source of news, it is the connector to the giant multi-celled organism called planet Earth. As time goes on, social media is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with friends. It’s where I find out about new movies, television and other products. It is my diary. Looking back on my wall, I have a history that is far richer than any diary or journal.”
Kurt Sonderegger, VP Marketing, Ploom, www.ploom.com
Social media is facilitating the best party we’ve all ever been to.
You choose who you listen to, interact with, ignore, become lasting friends of...
...regardless of traditional boundaries.
‘ Social’ is something you are , not something you do
Social Media is...
just the tools
broadcast & personal
‘ Social’ is the difference
It’s about pursuing relationships
It’s about fostering influence
It’s about trust and respect
It’s about building a network
It’s about all of us, not ‘them v us’
It’s about influencing the influencers of the influencers influencer.
At it’s most effective...
Social media is instant
Social media is hard to ignore
Social media is hard to refuse
Social media is the media of choice
Social media is making connections like never before
Social media is redefining how we all...
The rules are simple
Listen, Engage, Be real, Be respectful, Have fun, Be brave
(these are the same rules for all media – and parties!)
Social Media is not about doing old things better
It is about doing new things to get better outcomes.
Marketing on social media channels isn’t ‘ social ’. It is just marketing on social media channels.
The ‘ Web ’ isn’t the answer
web 1.0 has been ‘upgraded’
email usage is on the decline
online advertising is actively avoided
SEO is dead
“ I’ve just had my breakfast. Frosties, yummy. LOL #breakfast”
Don’t interrupt what people are interested in, be what people are interested in.
The Facebook way
“ Social Media is like teen sex. Everyone wants to do it. No one actually knows how.
When finally done,
there is surprise
it’s not better”
Marketing and Communications departments are the enablers; the whole operation needs to be ‘social’
‘ Create authenticity’
Tone of voice
“ A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humourless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge. Opting instead to crank out sterile happy-talk that insults the intelligence of markets literally too smart to buy it. However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intra-networked employees can converse directly with inter-networked markets. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.”
From "The Cluetrain Manifesto" (Levine, Locke, Searls, and Weinberger)
"The secret of success in show business is sincerity... Once you can fake that, you've got it made"