Fight My MonsterTM                               Dylan Collins, Executive Chairman                                        ...
Warning: I’m usually always wrongA graph showing the times I co-founded companies (and was told repeatedly by investors th...
Number of kids in the world: 2 billion                                 Number of u13 kids on Facebook: 0                  ...
Welcome to your new   masters...Saturday 18 February 2012
Saturday 18 February 2012
Saturday 18 February 2012
The best-kept secret in the UK...until now.      (But, y’know, I’m probably wrong again...)Saturday 18 February 2012
700000                                                                                       Already the                  ...
Boys                            16%                  Girls                                                  Average age: 1...
This is what the schoolyard  network looks like...                                4x          increase                    ...
• Social game design doesn’t                            work                            • Discovery is the key to         ...
#1 Make everything a gameSaturday 18 February 2012
#2 Eye-catching design Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.c...
#3 A trading card game not aMoshi Monsters clone virtual world Strictly Confidential | All Material Copyright Fight My Mon...
0.00004%     Not on Facebook (13+)     Not on Twitter (don’t care)     Not on email until about 11ish     Not really on Tu...
Saturday 18 February 2012
#4 Humour Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18...
#4 Humour Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18...
#5 The most advanced parent                                        centre in any online game Strictly Confidential | All M...
Saturday 18 February 2012
THQGameStopSaturday 18 February 2012
Saturday 18 February 2012
Questions?                (We’re hiring: talent@fightmymonster.com)                            @MrDylanCollinsSaturday 18 ...
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Fight My Monster-Games Ireland 2012

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Fight My Monster-Games Ireland 2012

  1. 1. Fight My MonsterTM Dylan Collins, Executive Chairman @MrDylanCollins Strictly Confidential | All Material Copyright Fight My Monster Limited 2012 | www.FightMyMonster.comSaturday 18 February 2012
  2. 2. Warning: I’m usually always wrongA graph showing the times I co-founded companies (and was told repeatedly by investors that onlinegaming wouldn’t grow much more) mapped against user numbers of the biggest online game at thetime.90000000675000004500000022500000 0 2003 2007 2010Saturday 18 February 2012
  3. 3. Number of kids in the world: 2 billion Number of u13 kids on Facebook: 0 Number of u13 kids on Twitter: 0 80% of kids are going online at least once a week...* *Sesame Workshop & Joan Ganz Cooney Center Strictly Confidential | All Material Copyright Fight My Monster Limited 2012 | www.FightMyMonster.comSaturday 18 February 2012
  4. 4. Welcome to your new masters...Saturday 18 February 2012
  5. 5. Saturday 18 February 2012
  6. 6. Saturday 18 February 2012
  7. 7. The best-kept secret in the UK...until now. (But, y’know, I’m probably wrong again...)Saturday 18 February 2012
  8. 8. 700000 Already the fastest growing boys525000 game in the350000 UK Registered Players175000 0 Jan Mar May July Sep Nov Jan Strictly Confidential | All Material Copyright Fight My Monster Limited 2012 | www.FightMyMonster.comSaturday 18 February 2012
  9. 9. Boys 16% Girls Average age: 10 84% Player Profile 42 mins per game session 51% play from the UK 49% play from the US California Texas Illinois Florida Word of mouth happens during the week. Peak activity is on Friday, Saturday and Sunday.Saturday 18 February 2012
  10. 10. This is what the schoolyard network looks like... 4x increase 20000 in school-day registrations 0 2007 2008 2009 2010 Untitled 1 Sep JanSaturday 18 February 2012
  11. 11. • Social game design doesn’t work • Discovery is the key to retentionSaturday 18 February 2012
  12. 12. #1 Make everything a gameSaturday 18 February 2012
  13. 13. #2 Eye-catching design Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18 February 2012
  14. 14. #3 A trading card game not aMoshi Monsters clone virtual world Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18 February 2012
  15. 15. 0.00004% Not on Facebook (13+) Not on Twitter (don’t care) Not on email until about 11ish Not really on TumblrSaturday 18 February 2012
  16. 16. Saturday 18 February 2012
  17. 17. #4 Humour Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18 February 2012
  18. 18. #4 Humour Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18 February 2012
  19. 19. #5 The most advanced parent centre in any online game Strictly Confidential | All Material Copyright Fight My Monster Limited 2011 | www.FightMyMonster.comSaturday 18 February 2012
  20. 20. Saturday 18 February 2012
  21. 21. THQGameStopSaturday 18 February 2012
  22. 22. Saturday 18 February 2012
  23. 23. Questions? (We’re hiring: talent@fightmymonster.com) @MrDylanCollinsSaturday 18 February 2012

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