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Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
Social media, community engagement & Big Society
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Social media, community engagement & Big Society

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Talk at Commission for Architecture and the Built Environment, London, September 29, 2010. Context: CABE Space Leaders program. One day workshop for local government parks and green space services …

Talk at Commission for Architecture and the Built Environment, London, September 29, 2010. Context: CABE Space Leaders program. One day workshop for local government parks and green space services managers on how to respond to U.K. Government policy program, 'Big Society'.

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  • 1. Using social media to engage your community David Barrie David Barrie & Associates CABE, 29 Sept 2010
  • 2.  
  • 3. We like this…
  • 4.  
  • 5. … but would like to square it with this…
  • 6.  
  • 7. One route heavily advocated for just now is ‘social media’…
  • 8. What is social media? “ the peer-to-peer communication and user-generated content made possible through the advent of participatory web tools…” Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)
  • 9. social media ‘tools’
    • Conversation starters like blogs, YouTube and Twitter
    • Collaboration tools including wikis and Google Groups
    • Network builders like social networking websites such as Facebook, MySpace and Twitter
    • Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)
  • 10. But why use social media when our lives are increasingly trapped in in a closed circle…
  • 11.  
  • 12. One answer is a proliferation of online markets…
  • 13.  
  • 14. Then there are some facts:
  • 15.
    • 82% of the population in the U.K. are on the internet
    • 1 in every 4.5mins spent by people online is on social networks
    • A new member joins the business-orientated site LinkedIn.com every second
    • The largest living generation is young people born between the years of 1978 and 1992
    • 25% of people who play video and other screen games in the USA are over 50
    • Sources: BBC, Neilsen, Kanter/Fine, Knight Foundation
  • 16. And here are some more reasons to bother:
  • 17.
    • people are easy to find online and on many channels
    • talk is cheap
    • serendipity is enhanced online
    • reciprocity online is incredibly easy
  • 18. Here are some web links and sites that are worth looking at for community organizing:
  • 19. useful networking ‘tools’ …
    • Facebook - http://www.facebook.com
    • Twitter - http://www.twitter.com
    • Facebook Places - http://www.facebook.com/places/
    • Twitter lists -http://www.twitter.com/davidbarrie
  • 20. … building community…
    • Peckham Power - http://peckhampower.org/
    • Groupsnearyou - http://www.groupsnearyou.com/
    • Hubbub social game - http://whatsthehubbub.nl/projects/koppelkiek/
  • 21. … building ideas…
    • Craftster - http://www.craftster.org/
    • Your Freedom - http://bit.ly/aT1FTy
    • Bing Maps - http://bit.ly/9gL41Y
    • Bexhill Local Action Plan - http://www.bexhilllocalactionplan.co.uk/
  • 22. … sharing the burden…
    • Wikispaces - http://www.wikipedia.com
    • Google Docs - https://docs.google.com/
    • Neighborgoods - http://neighborgoods.net/
    • Kickstarter - http://www.kickstarter.com/
  • 23. … sharing knowledge…
    • Geographically-linked news - http://foursquare.com/ - http://www.everyblock.com/
    • Geographically-linked games - http://bit.ly/akEDPl
    • Oral history - http://tellingyourstory.wordpress.com/
  • 24. And some uses to date that link to the renewal of cities, places and communities:
  • 25.
    • Fix my street - http://www.fixmystreet.com/
    • Boston Redevelopment Authority - http://hub2.org/
    • Talk about Local - http: //talkaboutlocal .org. uk/how-set-wordpress/
    • Friends of Redcar Cemetary - http://www. forcem .co.uk/
    • Heeley Millennium Park - http://millenniumpark.wordpress.com/
    • Wake Green Park - http://wakegreenpark.blogspot.com/
  • 26. In social media, as in urban renewal, there are certain kinds of people to work with:
  • 27.
    • instigators
    • evangelists
    • donors
    • spreaders
    • happy bystanders
  • 28. Online designers identify different reasons why people gather and share experiences online:
  • 29.
    • Altruism
    • Creativity
    • Validation
    • Affinity
    • Prurience
  • 30. And the most active or interested users as people who are…
  • 31.
    • interested in making new friends
    • keeping up friendships
    • open to succumbing to social pressure from existing friends
    • believe in “paying it forward”
  • 32. The message is…
  • 33.
    • The internet is massively popular
    • The internet can extend the franchise of community organizing
    • There are countless social media platforms and tools out there
    • But there are certain people who want certain kinds of experience who are prepared to participate online
    • And it’s more valid to think about cultivating relationships and friendships, rather than just telling people things
  • 34. David Barrie David Barrie & Associates project design & delivery - creative/economic planning - public involvement - social ventures Blog: http: //davidbarrie . typepad .com Mail: [email_address] Useful resources ➙
  • 35. useful resources
    • Beth Kanter: http://www.bethkanter.org/
    • Social by Social: http://www.socialbysocial.com/
    • Dave Briggs: http://davepress.net/
    • Clay Shirky’s Internet Writings: http://www.shirky.com/
    • Bookmarks on ‘digital engagement’: http://www.delicious.com/addictive_picasso/digitalbutetown

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