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Building networked community involvement

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Talk given to the Commission for Architecture and the Built Environment, November 3 2010, outlining social media, online community involvement and physical place-making of real estate/renewal …

Talk given to the Commission for Architecture and the Built Environment, November 3 2010, outlining social media, online community involvement and physical place-making of real estate/renewal development sites.

Published in: Real Estate

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  • 1. Building networked community involvement David Barrie Commission for Architecture & the Built Environment November 3, 2010
  • 2. We like this…
  • 3. …and want to square it with this…
  • 4. One route heavily advocated for just now is ‘social media’…
  • 5. What is social media? “the peer-to-peer communication and user-generated content made possible through the advent of participatory web tools…” Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)
  • 6. social media ‘tools’ • Conversation starters like blogs, YouTube and Twitter • Collaboration tools including wikis and Google Groups • Network builders like social networking websites such as Facebook, MySpace and Twitter Source: Kanter, B. & Fine, A.H., The Networked Nonprofit (2010)
  • 7. But why use social media when our lives are increasingly trapped in in a closed circle…
  • 8. One answer is a proliferation of online markets…
  • 9. Audiences & participants:
  • 10. • 82% of the population in the U.K. are on the internet • 1 in every 4.5mins spent by people online is on social networks • A new member joins the business-orientated site LinkedIn.com every second • The largest living generation is young people born between the years of 1978 and 1992 • 25% of people who play video and other screen games in the USA are over 50 Sources: BBC, Neilsen, Kanter/Fine, Knight Foundation
  • 11. Here are some other practical reasons to bother:
  • 12. • people are easy to find online and on many channels • talk is cheap • serendipity is enhanced online • reciprocity online is incredibly easy
  • 13. Some political reasons:
  • 14. we need to • encourage citizen activism • design local plans “bottom up” • support “collaborative local platforms” • give communities more powers • “cut demand for the state” • enable low-cost “soft” regeneration
  • 15. But then there’s also something else….
  • 16. • failing local markets (empty shops) • end of edge-of-centre, residential-led urban renewal • growth of outsourced public services • rise of social enterprise & “social productivity” • appetite for mashed-up timelines (Lost) & interactive narrative (Seven Days)
  • 17. ‘open source’ place-making
  • 18. Some web links and sites that are worth looking at for community organizing
  • 19. useful networking ‘tools’ … • Meetup - http://www.meetup.com • Facebook - http://www.facebook.com • Facebook Places - http://www.facebook.com/places/ • Twitter - http://www.twitter.com • Twitter lists - @davidbarrie/speirslocks
  • 20. …building community… • Peckham Power - http://peckhampower.org/ • Groupsnearyou - http://www.groupsnearyou.com/ • Hubbub social game - http://whatsthehubbub.nl/projects/koppe lkiek/
  • 21. …building ideas… • Craftster - http://www.craftster.org/ • Your Freedom - http://bit.ly/aT1FTy • Bing Maps - http://bit.ly/9gL41Y • Bexhill Local Action Plan - http://www.bexhilllocalactionplan.co.uk/
  • 22. …sharing the burden… • Wikispaces - http://www.wikipedia.com • Google Docs - https://docs.google.com/ • Neighborgoods - http://neighborgoods.net/ • Kickstarter - http://www.kickstarter.com/
  • 23. …sharing knowledge… • Geographically-linked news - http://foursquare.com/ - http://www.everyblock.com/ • Geographically-linked games - http://bit.ly/akEDPl • Oral history - http://tellingyourstory.wordpress.com/
  • 24. And some uses to date that link to the renewal of cities, places and communities:
  • 25. • Fix my street - http://www.fixmystreet.com/ • You Choose: Redbridge Conversation 2010: http://www.redbridge.gov.uk/cms/redbridge_conversation_2010. aspx • Boston Redevelopment Authority - http://hub2.org/ • Friends of Redcar Cemetary - http://www.forcem.co.uk/ • Heeley Millennium Park - http://millenniumpark.wordpress.com/ • Wake Green Park - http://wakegreenpark.blogspot.com/ • Talk about Local - http://talkaboutlocal.org.uk/how-set- wordpress/
  • 26. Different types of local websites: • Civil society networks • Local discussion sites • Placeblogs • Local blogazines • Public social spaces • Local action groups Source: Nick Booth, Exploring Hyperlocal, BBC Wesbite, http://bbc.in/aUurhp (2010)
  • 27. As in urban renewal, social media is populated by certain kinds of individual:
  • 28. • instigator • evangelist • donor • spreader • happy bystander
  • 29. Reasons why people gather and share experiences online - according to interaction designers:
  • 30. • Altruism • Creativity • Validation • Affinity • Prurience
  • 31. And the most active or interested users, people who are…
  • 32. • interested in making new friends • keeping up friendships • open to succumbing to social pressure from existing friends • believe in “paying it forward”
  • 33. Does all of this have implications for place-making?
  • 34. Yes
  • 35. • A relationship economy • Temporary ties • Multiple independent groups of friends • Loyalty to experience and data, not platform • Physical places as passing scenery • Physical places that allow you to fulfill a task • ‘Swarming & switching’
  • 36. Three channels of work • Strategic entrepreneurship • Social entrepreneurship • Community entrepreneurship
  • 37. 8 actions 1 - Form a Speirs Locks Cultural Improvement District 2 - Review administrative contexts of site 3 - Turn disused adhesives factory in to low-cost shared workspace 4 - Create ‘making’ and ‘doing’ light-manufacturing workshops 5 - Support urban agriculture in leftover spaces 6 - Open up existing premises through programmes of community education and involvement 7 - Create and run a public use/entertainment programme 8 - Create community spaces adjacent to built structures on site
  • 38. Developer as theatrical manager
  • 39. Aggregated uses
  • 40. • Physical space as ‘sovereign real estate’ • Events as ‘transient interrupts’ • Maximise opportunities for users to make their own spaces and relationships • Theme of ‘doing’ and ‘making’ = popular idiomatic understanding of site • Open-ended occupation • Site as catalyst to making markets, rather than centre of a battle plan
  • 41. ‘urban apps’
  • 42. Seeing everything as a utility
  • 43. Seeing property as an ‘engine of participation’
  • 44. David Barrie David Barrie & Associates project design & delivery - creative/economic planning - public involvement - social ventures Blog: http://davidbarrie.typepad.com Mail: david@davidbarrie.net Twitter: @davidbarrie

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