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Pitching ideas

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Pitching ideas Pitching ideas Presentation Transcript

  • PITCHING IDEAS
  • STICKY IDEAS
  • SIMPLE
  • UNEXPECTED
  • CONCRETE
  • CREDIBLE
  • EMOTION
  • STORY
  • Sticky IdeasSimplicity = strippingUnexpectedness = capture attentionConcreteness = understanding/rememberingCredibility = believingEmotional = caring about your ideaStories = Inspire Action
  • Making Ideas Stick Simple: Proverbs, ideas simple and profound Unexpected: Interest and curiosity Concrete: Ideas have the same meaning to everyone Credible: Audience "tests" an idea, and confirms it credible Emotional: Make the audience feel something - we are wired to feel, not for abstractions Stories: Far greater recall than ponderous pontifications (Heath & Heath, 2007)