Pitching ideas

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Pitching ideas

  1. 1. PITCHING IDEAS
  2. 2. STICKY IDEAS
  3. 3. SIMPLE
  4. 4. UNEXPECTED
  5. 5. CONCRETE
  6. 6. CREDIBLE
  7. 7. EMOTION
  8. 8. STORY
  9. 9. Sticky IdeasSimplicity = strippingUnexpectedness = capture attentionConcreteness = understanding/rememberingCredibility = believingEmotional = caring about your ideaStories = Inspire Action
  10. 10. Making Ideas Stick Simple: Proverbs, ideas simple and profound Unexpected: Interest and curiosity Concrete: Ideas have the same meaning to everyone Credible: Audience "tests" an idea, and confirms it credible Emotional: Make the audience feel something - we are wired to feel, not for abstractions Stories: Far greater recall than ponderous pontifications (Heath & Heath, 2007)

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