Pitching ideas

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  • 1. PITCHING IDEAS
  • 2. STICKY IDEAS
  • 3. SIMPLE
  • 4. UNEXPECTED
  • 5. CONCRETE
  • 6. CREDIBLE
  • 7. EMOTION
  • 8. STORY
  • 9. Sticky IdeasSimplicity = strippingUnexpectedness = capture attentionConcreteness = understanding/rememberingCredibility = believingEmotional = caring about your ideaStories = Inspire Action
  • 10. Making Ideas Stick Simple: Proverbs, ideas simple and profound Unexpected: Interest and curiosity Concrete: Ideas have the same meaning to everyone Credible: Audience "tests" an idea, and confirms it credible Emotional: Make the audience feel something - we are wired to feel, not for abstractions Stories: Far greater recall than ponderous pontifications (Heath & Heath, 2007)