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Pitching ideas
 

Pitching ideas

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    Pitching ideas Pitching ideas Presentation Transcript

    • PITCHING IDEAS
    • STICKY IDEAS
    • SIMPLE
    • UNEXPECTED
    • CONCRETE
    • CREDIBLE
    • EMOTION
    • STORY
    • Sticky IdeasSimplicity = strippingUnexpectedness = capture attentionConcreteness = understanding/rememberingCredibility = believingEmotional = caring about your ideaStories = Inspire Action
    • Making Ideas Stick Simple: Proverbs, ideas simple and profound Unexpected: Interest and curiosity Concrete: Ideas have the same meaning to everyone Credible: Audience "tests" an idea, and confirms it credible Emotional: Make the audience feel something - we are wired to feel, not for abstractions Stories: Far greater recall than ponderous pontifications (Heath & Heath, 2007)