The Weird Freelance Experiment That Resulted in x4 Interviews

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This is an experiment I ran on my job site www.creativesync.co.uk to find out what type of covering letter employers respond to. The result were more than surprising.

This is an experiment I ran on my job site www.creativesync.co.uk to find out what type of covering letter employers respond to. The result were more than surprising.

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  • 1. THE WEIRD EXPERIMENT THAT RESULTED IN X4 INTERVIEWS..! http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
  • 2. yep that’s my website folks! A while ago I noticed some strange stuff happening on CreativeSync
  • 3. Some designers were getting more (I mean loads!) more interviews than everyone else?? (Very Strange!)
  • 4. So I decided to try a small experiment.. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 (to see what was going on!)
  • 5. I applied to x9 different job listings using x3 different covering letters and the results blew me away! hire me_
  • 6. 1 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 The 1st Cover Letter
  • 7. ! 1. OVER 300 WORDS (LONGISH) 2. GIVING A ‘REASON WHY’ I APPLIED FOR THE JOB 3. HAD A ‘FORMAL’ TONE OF VOICE 4. IN-DEPTH ABOUT MY PERSONALITY/ ABILITY 5. INCLUDED ALL PREVIOUS EXPERIENCE
  • 8. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 THE RESULT = 1 Interviews (not great)
  • 9. 2 The 2nd Cover Letter
  • 10. 1. SHORT (LESS THAN 100 WORDS) 2. TO THE POINT 3. REFERENCED THE NAME OF THE JOBSITE 4. INCLUDED A CLEAR “CALL TO ACTION” (CTA) 5. A SENSE OF URGENCY
  • 11. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 THE RESULT = 0 Interviews (err rubbish)
  • 12. 3 The 3rd Cover Letter
  • 13. 1. SHORT AND TO THE POINT (LESS THAN 150 WORDS) 2. IT WAS VERY INFORMAL 3. A BIT ARROGANT, PUNCHY AND UNAPOLOGETIC 4. I DECLARED HOW GOOD I REALLY WAS 5. CTA ASKING THEM TO CONTACT ME 6. I PROMISED THEM RESULTS 7. ADDED A FEW REFERRALS UPFRONT
  • 14. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 THE RESULT = 4 Interviews! (WOWZER!)
  • 15. I’ve added a link at the end of this slide show so you can try it out! (make sure you post your success story on twitter @creativesync)
  • 16. WARNING http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 (pay attention)
  • 17. Use this approach with CAUTION as I have always been an advocate of TAILORING your CV to each vacancy for the best response rates. For example, I would DEFINITELY NOT use this approach with recruitment agencies.
  • 18. steve jobs RIP “Innovation distinguishes between a leader and a follower.” Click To Tweet!
  • 19. Thanks for watching! If you want more of my weird freelancing experiments like this then check out my new
 Udemy Course: “The Freelance Formula” http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 Get a Free Preview 50% OFF! was $97 now $47 use Coupon: special50 HURRY Only available to the first 100 students!
  • 20. Here is the cover letter that won 4 interview here - try it out FREE! ! Yes I want it! Disclaimer: This was my personal experience. I accept no responsibility for any outcome in the use of this cover letter.