0
THE WEIRD
EXPERIMENT THAT
RESULTED IN
X4 INTERVIEWS..!

http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd...
yep that’s
my website
folks!

A while ago I noticed some
strange stuff happening on
CreativeSync
Some designers were getting
more (I mean loads!) more
interviews than everyone else??
(Very Strange!)
So I decided
to try a small
experiment..

http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5...
I applied to x9
different job listings
using x3 different
covering letters and
the results blew me
away!

hire
me_
1

http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAU...
!

1. OVER 300 WORDS (LONGISH)
2. GIVING A ‘REASON WHY’ I APPLIED
FOR THE JOB
3. HAD A ‘FORMAL’ TONE OF VOICE
4. IN-DEPTH ...
http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjR...
2

The 2nd Cover Letter
1. SHORT (LESS THAN 100 WORDS)
2. TO THE POINT
3. REFERENCED THE NAME OF THE
JOBSITE
4. INCLUDED A CLEAR “CALL TO
ACTION” ...
http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjR...
3

The 3rd Cover Letter
1. SHORT AND TO THE POINT (LESS THAN
150 WORDS)
2. IT WAS VERY INFORMAL
3. A BIT ARROGANT, PUNCHY AND
UNAPOLOGETIC
4. I DE...
http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjR...
I’ve added a link at the end
of this slide show
so you can try it out!
(make sure you post your success story on twitter @...
WARNING

http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ve...
Use this approach with CAUTION
as I have always been an advocate
of TAILORING your CV to each
vacancy for the best respons...
steve jobs RIP

“Innovation
distinguishes
between a leader
and a follower.”
Click To Tweet!
Thanks for watching!
If you want more of my weird
freelancing experiments
like this then check out my new

Udemy Course: “...
Here is the cover letter
that won 4 interview
here - try it out FREE!
!
Yes I want it!
Disclaimer: This was my personal ex...
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The Weird Freelance Experiment That Resulted in x4 Interviews

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This is an experiment I ran on my job site www.creativesync.co.uk to find out what type of covering letter employers respond to. The result were more than surprising.

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Transcript of "The Weird Freelance Experiment That Resulted in x4 Interviews"

  1. 1. THE WEIRD EXPERIMENT THAT RESULTED IN X4 INTERVIEWS..! http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
  2. 2. yep that’s my website folks! A while ago I noticed some strange stuff happening on CreativeSync
  3. 3. Some designers were getting more (I mean loads!) more interviews than everyone else?? (Very Strange!)
  4. 4. So I decided to try a small experiment.. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 (to see what was going on!)
  5. 5. I applied to x9 different job listings using x3 different covering letters and the results blew me away! hire me_
  6. 6. 1 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 The 1st Cover Letter
  7. 7. ! 1. OVER 300 WORDS (LONGISH) 2. GIVING A ‘REASON WHY’ I APPLIED FOR THE JOB 3. HAD A ‘FORMAL’ TONE OF VOICE 4. IN-DEPTH ABOUT MY PERSONALITY/ ABILITY 5. INCLUDED ALL PREVIOUS EXPERIENCE
  8. 8. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 THE RESULT = 1 Interviews (not great)
  9. 9. 2 The 2nd Cover Letter
  10. 10. 1. SHORT (LESS THAN 100 WORDS) 2. TO THE POINT 3. REFERENCED THE NAME OF THE JOBSITE 4. INCLUDED A CLEAR “CALL TO ACTION” (CTA) 5. A SENSE OF URGENCY
  11. 11. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 THE RESULT = 0 Interviews (err rubbish)
  12. 12. 3 The 3rd Cover Letter
  13. 13. 1. SHORT AND TO THE POINT (LESS THAN 150 WORDS) 2. IT WAS VERY INFORMAL 3. A BIT ARROGANT, PUNCHY AND UNAPOLOGETIC 4. I DECLARED HOW GOOD I REALLY WAS 5. CTA ASKING THEM TO CONTACT ME 6. I PROMISED THEM RESULTS 7. ADDED A FEW REFERRALS UPFRONT
  14. 14. http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 THE RESULT = 4 Interviews! (WOWZER!)
  15. 15. I’ve added a link at the end of this slide show so you can try it out! (make sure you post your success story on twitter @creativesync)
  16. 16. WARNING http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 (pay attention)
  17. 17. Use this approach with CAUTION as I have always been an advocate of TAILORING your CV to each vacancy for the best response rates. For example, I would DEFINITELY NOT use this approach with recruitment agencies.
  18. 18. steve jobs RIP “Innovation distinguishes between a leader and a follower.” Click To Tweet!
  19. 19. Thanks for watching! If you want more of my weird freelancing experiments like this then check out my new
 Udemy Course: “The Freelance Formula” http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F %2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv. 57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 Get a Free Preview 50% OFF! was $97 now $47 use Coupon: special50 HURRY Only available to the first 100 students!
  20. 20. Here is the cover letter that won 4 interview here - try it out FREE! ! Yes I want it! Disclaimer: This was my personal experience. I accept no responsibility for any outcome in the use of this cover letter.
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