Lane Change: Networking your way to your next career<br />Day 1<br />Mary Cosgrove, SPHR  <br />CEO, What’s Working  Well?...
Agenda<br />Career Strategies – What should you consider?<br />Expertise + Find-ability + Strategic Alliance = Employabili...
Introductions<br />Name - why you are here?<br />Describe your perfect job.<br />I would really like to do______ but _____...
Career Strategies<br />Strategies<br /> a behavior, structure, or other adaptation that improves viability<br />Career Via...
Career Structures<br />What we thought was true?<br />Structures change fast<br />40% of the working population is conside...
Consider<br />Every job direct or contract is temporary<br />You need to think of yourself as a free agent<br />Your alway...
Expertise + Find-ability + StrategicAlliance = Employability<br />Expert or in the process of becoming one – takes 10 yrs ...
Expert & Indispensable<br />Expert or in the process of becoming one – takes 10 yrs to become<br />+<br />You add more val...
Find-ability<br />Is there a missing link between you and your next engagement?<br />Manage your presence – online & in pe...
Strategic Alliances<br />Those key people who provide a stepping stone to something more or something else<br />Within you...
NetworkingIt’s all social<br />Network<br />	What is it?<br />	Why bother?<br />	Who is in yours?<br />copyright What's Wo...
How do you network now?	<br />Affinity Groups<br />Neighborhood<br />School – Alumni Association<br />U of Utah<br />copyr...
Weak Ties + Strong TiesTotal Network<br />Weak Ties – provide access to information and resources beyond those available <...
Human Resources and Recruiters<br />90% use social networking for recruiting<br />75% reported successfully hired through ...
Be Seen<br />If you’re not there – get there<br />Utilize apps to add depth and breadth <br />Create an on-line presence –...
Be Found<br />Understanding Key Words in your industry<br />Job Descriptions<br />Job Postings<br />What do you do?<br />c...
Optimize Your Online Presence<br />Recruiters and hiring managers must believe in your expertise.<br />Use the right langu...
The “I am” Statement<br />AKA<br />Unique selling proposition<br />Personal branding statement<br /> Elevator pitch<br />W...
I AM<br />Descriptor<br />Intention<br />Outcome<br />Project Manager<br />Who aligns people, inventory and process<br />R...
LinkedIn Success Strategies: How Will You Get Found?<br />Your profile tagline or headline:<br />The most important part o...
Search Engine Optimization<br />SEO – key words<br />What would someone search on<br />Experiment – search yourself – do y...
copyright What's Working Well?, llc  2011<br />
copyright What's Working Well?, llc  2011<br />
copyright What's Working Well?, llc  2011<br />
copyright What's Working Well?, llc  2011<br />
copyright What's Working Well?, llc  2011<br />
copyright What's Working Well?, llc  2011<br />
copyright What's Working Well?, llc  2011<br />
Building Your Profile <br />Review <br />Public or not<br />What do you want others to see?<br />copyright What's Working ...
Home Work	<br />Set up your profile or tweak it<br />Link with me – I will provide feedback<br />In class review<br />Next...
Summary<br />Workforce Trends – You’re a free agent act like one<br />Career Management – You’re never done<br />Indispens...
Questions<br />copyright What's Working Well?, llc  2011<br />
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Lane Change Network Your Way To A New Career Day1 Final 9 19 2011

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  • Show of hands. Who in this room has a job today; who thinks there job will be ending in the next 6-12 months?Who is working as a contractor? Who is working direct? Of those with jobs Who is working harder today with less people than in the past? Who feels like if they don’t get more help they might not make it another week?
  • You can be the best the industry has to offer, but if you’re not managing your online presence, you’re failing yourself and not working the same channels that everyone else is working. I’m going to talk about some techniques you can implement to manage your online presence, particularly on LinkedIn, arguably the most popular and most used business social network. In fact, depending where you look, up to 45% of hiring managers will find top candidates on LinkedIn and elsewhere.
  • Search engine optimization is the key to your online findability.Web sites use SEO to promote their rank in search engines, so when you want to find a web site on german shepherds, that’s what you type into Google or Yahoo.How will you be found? Look at your skills and what you will deliver on day one of your next contract position.When an IT firm needs a developer, you can imagine they’ll be typing in .NET, Java, or whatever they happen to need. So you need to think about your online presence like webmasters think about SEO.
  • So SEO for your profile and “indispensability” are intimately related. The hiring manager or recruiter is going to search for what she needs using the most obvious words, you’ve got to have those words in there. You’ve got to figure out a way to get found.But in doing so, don’t just create a new and improved self that you think managers are seeking. I write resumes every day, so I know that qualified candidates have the goods. They just have to put these ideas out there—when we’re as descriptive as we can be, the words just flow out, and those likely are the key words that a recruiter or hiring manager is going to search on, too.
  • So where, you’re probably asking, where do these great SEO/key words go?According to Mary, they belong in the “I am” statement. Veterans of this group know what the “I am” statement is. For our new friends, it’s what you answer when someone asks you who you are, as in “I am a resume writer who gets interviews for savvy job seekers.”The gist is that you are who you are, and only you are who you are—and you are the best candidate for the position you’re seeking. That sense of self-knowledge plus confidence is going to go a long way when you have to give your elevator pitch—and when you develop your online presence.
  • I’d like to focus here on one aspect of your LinkedIn profile: Your tagline. In my anecdotal experience, it’s perhaps the most useful component of your profile, in terms of search and being found.Be specific about your expertise, talents, and contributions.SPIN! Make it about you, and only you.Tagline is critical.Assume your audience has a short attention span.Hit the highlights hard.The next question, then, is how does your self-perception, your “I am” statement, get reflected in your tagline?
  • Conclusion:Put in what helps, leave out what doesn’t.You search for them, they search for you. Guaranteed.Google yourself—every version of your name you can think of. Create a unique version of your name for online/professional use.Monitor the content that appears when you search for yourself.Facebook/MySpace: Keep it clean.Figure out what hiring managers are seeing when they look for you, both on LinkedIn and elsewhere on the web.
  • Lane Change Network Your Way To A New Career Day1 Final 9 19 2011

    1. 1. Lane Change: Networking your way to your next career<br />Day 1<br />Mary Cosgrove, SPHR <br />CEO, What’s Working Well?®llc<br />LifeLong Learning -<br />09/20/2011<br />copyright What's Working Well?, llc 2011<br />
    2. 2. Agenda<br />Career Strategies – What should you consider?<br />Expertise + Find-ability + Strategic Alliance = Employability<br />Networking it’s all Social and Strategic<br />Linked-In, FB, <br />copyright What's Working Well?, llc 2011<br />
    3. 3. Introductions<br />Name - why you are here?<br />Describe your perfect job.<br />I would really like to do______ but ______<br />copyright What's Working Well?, llc 2011<br />
    4. 4. Career Strategies<br />Strategies<br /> a behavior, structure, or other adaptation that improves viability<br />Career Viability <br />
    5. 5. Career Structures<br />What we thought was true?<br />Structures change fast<br />40% of the working population is considered part time, freelance, consultant – cobblers<br />If your not a cobbler – probability is high you will be at some time in your career<br />Government, SBA and other support systems haven’t caught up with this reality<br />copyright What's Working Well?, llc 2011<br />
    6. 6. Consider<br />Every job direct or contract is temporary<br />You need to think of yourself as a free agent<br />Your always looking for work – filling the pipeline <br />Staying connected even more critical<br />copyright What's Working Well?, llc 2011<br />
    7. 7. Expertise + Find-ability + StrategicAlliance = Employability<br />Expert or in the process of becoming one – takes 10 yrs to become<br />+<br />You add more value than you cost your employer<br />Indispensable<br />Adopted from Amy Adler: Inscribe Express<br />Resource: http://indispensablebymonday.com<br />copyright What's Working Well?, llc 2011<br />
    8. 8. Expert & Indispensable<br />Expert or in the process of becoming one – takes 10 yrs to become<br />+<br />You add more value than you cost your employer<br />Indispensable<br />Adopted from Amy Adler: Inscribe Express<br />Resource: http://indispensablebymonday.com<br />copyright What's Working Well?, llc 2011<br />
    9. 9. Find-ability<br />Is there a missing link between you and your next engagement?<br />Manage your presence – online & in person<br />Filling the Pipeline<br />copyright What's Working Well?, llc 2011<br />
    10. 10. Strategic Alliances<br />Those key people who provide a stepping stone to something more or something else<br />Within your organization and outside your organization<br />Varied ages, within and without of your “expertise”<br />
    11. 11. NetworkingIt’s all social<br />Network<br /> What is it?<br /> Why bother?<br /> Who is in yours?<br />copyright What's Working Well?, llc 2011<br />
    12. 12. How do you network now? <br />Affinity Groups<br />Neighborhood<br />School – Alumni Association<br />U of Utah<br />copyright What's Working Well?, llc 2011<br />
    13. 13. Weak Ties + Strong TiesTotal Network<br />Weak Ties – provide access to information and resources beyond those available <br />Strong Ties – Motivation to assist and more easily available<br />copyright What's Working Well?, llc 2011<br />
    14. 14. Human Resources and Recruiters<br />90% use social networking for recruiting<br />75% reported successfully hired through social networks<br />Most Popular<br />LinkedIn 89%<br />Facebook 55%<br />Twitter 45%<br />Jobvite’s Social Recruiting survey.<br />600 HR Respondents<br />Reported in HR Executive<br />9/16/2010<br />copyright What's Working Well?, llc 2011<br />
    15. 15. Be Seen<br />If you’re not there – get there<br />Utilize apps to add depth and breadth <br />Create an on-line presence – sharing documents, blogs<br />Join Groups<br />Answer Questions<br />copyright What's Working Well?, llc 2011<br />
    16. 16. Be Found<br />Understanding Key Words in your industry<br />Job Descriptions<br />Job Postings<br />What do you do?<br />copyright What's Working Well?, llc 2011<br />
    17. 17. Optimize Your Online Presence<br />Recruiters and hiring managers must believe in your expertise.<br />Use the right language in LinkedIn and everywhere else you can be found online<br />Personality counts – Authentic Voice<br />Stand out in your industry as yourself.<br />Don’t be who “they” want you to be; be who you are<br />copyright What's Working Well?, llc 2011<br />
    18. 18. The “I am” Statement<br />AKA<br />Unique selling proposition<br />Personal branding statement<br /> Elevator pitch<br />What is yours?<br />Interviews and chance meetings<br /> Online presentation<br />copyright What's Working Well?, llc 2011<br />
    19. 19. I AM<br />Descriptor<br />Intention<br />Outcome<br />Project Manager<br />Who aligns people, inventory and process<br />Resulting in repeatable, on time, on budget production line installations<br />copyright What's Working Well?, llc 2011<br />
    20. 20. LinkedIn Success Strategies: How Will You Get Found?<br />Your profile tagline or headline:<br />The most important part of your profile<br />and the easiest to tweak<br />copyright What's Working Well?, llc 2011<br />
    21. 21. Search Engine Optimization<br />SEO – key words<br />What would someone search on<br />Experiment – search yourself – do you show up?<br />copyright What's Working Well?, llc 2011<br />
    22. 22. copyright What's Working Well?, llc 2011<br />
    23. 23. copyright What's Working Well?, llc 2011<br />
    24. 24. copyright What's Working Well?, llc 2011<br />
    25. 25. copyright What's Working Well?, llc 2011<br />
    26. 26. copyright What's Working Well?, llc 2011<br />
    27. 27. copyright What's Working Well?, llc 2011<br />
    28. 28. copyright What's Working Well?, llc 2011<br />
    29. 29. Building Your Profile <br />Review <br />Public or not<br />What do you want others to see?<br />copyright What's Working Well?, llc 2011<br />
    30. 30. Home Work <br />Set up your profile or tweak it<br />Link with me – I will provide feedback<br />In class review<br />Next week – research, groups, questions etc.<br />copyright What's Working Well?, llc 2011<br />
    31. 31. Summary<br />Workforce Trends – You’re a free agent act like one<br />Career Management – You’re never done<br />Indispensability + Find-Ability + Strategic Alliance = Employability<br />copyright What's Working Well?, llc 2011<br />
    32. 32. Questions<br />copyright What's Working Well?, llc 2011<br />

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