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Career Trends - PMI Development Day

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Presented at PMI Development Day - M. Cosgrove, Amy Adler

Presented at PMI Development Day - M. Cosgrove, Amy Adler

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  • Show of hands. Who in this room has a job today; who thinks there job will be ending in the next 6-12 months?Who is working as a contractor? Who is working direct? Of those with jobs Who is working harder today with less people than in the past? Who feels like if they don’t get more help they might not make it another week?
  • The replenishment of business inventories and the distribution of federal stimulus moniesappeared to give the national economy a boost in late 2009 and early 2010. But both stimuliwaned noticeably by late spring 2010, and the economy seemed to be pausing and evaluatingwhether it could stand without federal support—possibly even sliding backward. From thecurrent vantage point it appears the economy has managed to stand on its own, yet still withoutthe strength to move forward. There are still questions when looking toward the end of this yearas to whether the national economy will be ready to move forward even by then.
  • Lessons learned from those of you in the room who have been unemployed in the last 3 years?
  • You can be the best the industry has to offer, but if you’re not managing your online presence, you’re failing yourself and not working the same channels that everyone else is working. I’m going to talk about some techniques you can implement to manage your online presence, particularly on LinkedIn, arguably the most popular and most used business social network. In fact, depending where you look, up to 45% of hiring managers will find top candidates on LinkedIn and elsewhere.
  • Search engine optimization is the key to your online findability.Web sites use SEO to promote their rank in search engines, so when you want to find a web site on german shepherds, that’s what you type into Google or Yahoo.How will you be found? Look at your skills and what you will deliver on day one of your next contract position.When an IT firm needs a developer, you can imagine they’ll be typing in .NET, Java, or whatever they happen to need. So you need to think about your online presence like webmasters think about SEO.
  • So SEO for your profile and “indispensability” are intimately related. The hiring manager or recruiter is going to search for what she needs using the most obvious words, you’ve got to have those words in there. You’ve got to figure out a way to get found.But in doing so, don’t just create a new and improved self that you think managers are seeking. I write resumes every day, so I know that qualified candidates have the goods. They just have to put these ideas out there—when we’re as descriptive as we can be, the words just flow out, and those likely are the key words that a recruiter or hiring manager is going to search on, too.
  • So where, you’re probably asking, where do these great SEO/key words go?According to Mary, they belong in the “I am” statement. Veterans of this group know what the “I am” statement is. For our new friends, it’s what you answer when someone asks you who you are, as in “I am a resume writer who gets interviews for savvy job seekers.”The gist is that you are who you are, and only you are who you are—and you are the best candidate for the position you’re seeking. That sense of self-knowledge plus confidence is going to go a long way when you have to give your elevator pitch—and when you develop your online presence.
  • I’d like to focus here on one aspect of your LinkedIn profile: Your tagline. In my anecdotal experience, it’s perhaps the most useful component of your profile, in terms of search and being found.Be specific about your expertise, talents, and contributions.SPIN! Make it about you, and only you.Tagline is critical.Assume your audience has a short attention span.Hit the highlights hard.The next question, then, is how does your self-perception, your “I am” statement, get reflected in your tagline?
  • Conclusion:Put in what helps, leave out what doesn’t.You search for them, they search for you. Guaranteed.Google yourself—every version of your name you can think of. Create a unique version of your name for online/professional use.Monitor the content that appears when you search for yourself.Facebook/MySpace: Keep it clean.Figure out what hiring managers are seeing when they look for you, both on LinkedIn and elsewhere on the web.

Career Trends - PMI Development Day Career Trends - PMI Development Day Presentation Transcript

  • Managing Careers 2010 & Beyond
    Mary Cosgrove, SPHR
    CEO, What’s Working Well?®llc
    Amy L. Adler, MBA, MA, CARW
    President, Inscribe / Express
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Agenda
    Workforce trends – What current data may be showing us
    Career Management – What should you consider?
    Indispensability + Find-ability = Employability
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Data
    Unemployment in Utah is trending up August 2009 September 2010
    6.9 – 7.4
    National Rate – August 2010 – 9.6
    New unemployment filings up 50% in Oct. – had been dropping – ATK and Gov. Lay offs?
    The Best States For Business And Careers – Forbes Magazine
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Productivity
    Companies have work
    Trying to get it done with current resources
    Are there projects available?
    copyright What's Working Well?, llc & Inscribe Express 2010
  • What does this mean?
    Will companies hire?
    There’s work
    Who is going to do it?
    Data is conflicting
    New job generation down
    SHRM survey cautious hiring
    copyright What's Working Well?, llc & Inscribe Express 2010
  • How will employer’s hire?
    Direct
    Contingent
    Standard Part-time
    Self Employed
    Independent Contractors
    Source: GAO-060656 – Employment Arrangements - 2005
    copyright What's Working Well?, llc & Inscribe Express 2010
  • What you need to know
    Contingent work force 31% of working population
    Trends predict moving to 45% within next 5 years
    What does this mean to Joe or Jane worker?
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Consider
    Every job direct or contract is temporary
    You need to think of yourself as a free agent
    Your always looking for work – filling the pipeline
    Staying connected even more critical
    If you have too much work” – hire a PMI member on contract
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Indispensability + Find-ability = Employability
    Indispensable Means
    Bring in more money
    than you cost the company
    Source: Larry Myler, Indispensable by Monday
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Making the Business Case
    How do you add value?
    What is your ROI?
    What’s the value of a project manager?
    Resource: http://indispensablebymonday.com
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Find-ability
    Is there a missing link between you and your next engagement?
    Manage your online presence
    Filling the Pipeline
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Employability
    You’re the best the industry has to offer
    Staying current in your “expertise”
    Choosing assignments that build your expertise
    Telling others how you make a difference
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Social Networking
    75% use social networking for recruiting
    60% reported successfully hired through social networks
    Most Popular
    LinkedIn 89%
    Facebook 55%
    Twitter 45%
    MySpace 5%
    Jobvite’s Social Recruiting survey.
    600 HR Respondents
    Reported in HR Executive
    9/16/2010
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Be Seen
    If you’re not there – get there
    Utilize apps to add depth and breadth
    Create an on-line presence – sharing documents, blogs
    Join Groups
    Answer Questions
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Be Found
    Understanding Key Words in your industry
    Job Descriptions
    Job Postings
    What do you do?
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Optimize Your Online Presence
    Recruiters and hiring managers must believe in your indispensability.
    Use the right language in LinkedIn and everywhere else you can be found online
    Personality counts.
    Stand out in your industry as yourself.
    Don’t be who “they” want you to be; be who you are
    copyright What's Working Well?, llc & Inscribe Express 2010
  • The “I am” Statement
    AKA
    Unique selling proposition
    Personal branding statement
    Elevator pitch
    What is yours?
    Interviews and chance meetings
    Online presentation
    copyright What's Working Well?, llc & Inscribe Express 2010
  • I AM
    Descriptor
    Intention
    Outcome
    Project Manager
    Who aligns people, inventory and process
    Resulting in repeatable, on time, on budget production line installations
    copyright What's Working Well?, llc & Inscribe Express 2010
  • LinkedIn Success Strategies: How Will You Get Found?
    Your profile tagline or headline:
    The most important part of your profile
    and the easiest to tweak
    copyright What's Working Well?, llc & Inscribe Express 2010
  • copyright What's Working Well?, llc & Inscribe Express 2010
  • copyright What's Working Well?, llc & Inscribe Express 2010
  • copyright What's Working Well?, llc & Inscribe Express 2010
  • copyright What's Working Well?, llc & Inscribe Express 2010
  • Summary
    Workforce Trends – You’re a free agent act like one
    Career Management – Your never done – always a work in progress
    Indispensability + Find-Ability = Employability
    copyright What's Working Well?, llc & Inscribe Express 2010
  • Questions
    copyright What's Working Well?, llc & Inscribe Express 2010