Career Trends - PMI Development Day

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Presented at PMI Development Day - M. Cosgrove, Amy Adler

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  • Show of hands. Who in this room has a job today; who thinks there job will be ending in the next 6-12 months?
    Who is working as a contractor? Who is working direct? Of those with jobs Who is working harder today with less people than in the past? Who feels like if they don’t get more help they might not make it another week?
  • The replenishment of business inventories and the distribution of federal stimulus monies
    appeared to give the national economy a boost in late 2009 and early 2010. But both stimuli
    waned noticeably by late spring 2010, and the economy seemed to be pausing and evaluating
    whether it could stand without federal support—possibly even sliding backward. From the
    current vantage point it appears the economy has managed to stand on its own, yet still without
    the strength to move forward. There are still questions when looking toward the end of this year
    as to whether the national economy will be ready to move forward even by then.
  • Lessons learned from those of you in the room who have been unemployed in the last 3 years?
  • You can be the best the industry has to offer, but if you’re not managing your online presence, you’re failing yourself and not working the same channels that everyone else is working.

    I’m going to talk about some techniques you can implement to manage your online presence, particularly on LinkedIn, arguably the most popular and most used business social network. In fact, depending where you look, up to 45% of hiring managers will find top candidates on LinkedIn and elsewhere.
  • Search engine optimization is the key to your online findability.

    Web sites use SEO to promote their rank in search engines, so when you want to find a web site on german shepherds, that’s what you type into Google or Yahoo.

    How will you be found? Look at your skills and what you will deliver on day one of your next contract position.

    When an IT firm needs a developer, you can imagine they’ll be typing in .NET, Java, or whatever they happen to need. So you need to think about your online presence like webmasters think about SEO.
  • So SEO for your profile and “indispensability” are intimately related.

    The hiring manager or recruiter is going to search for what she needs using the most obvious words, you’ve got to have those words in there. You’ve got to figure out a way to get found.

    But in doing so, don’t just create a new and improved self that you think managers are seeking. I write resumes every day, so I know that qualified candidates have the goods. They just have to put these ideas out there—when we’re as descriptive as we can be, the words just flow out, and those likely are the key words that a recruiter or hiring manager is going to search on, too.
  • So where, you’re probably asking, where do these great SEO/key words go?

    According to Mary, they belong in the “I am” statement. Veterans of this group know what the “I am” statement is. For our new friends, it’s what you answer when someone asks you who you are, as in “I am a resume writer who gets interviews for savvy job seekers.”

    The gist is that you are who you are, and only you are who you are—and you are the best candidate for the position you’re seeking. That sense of self-knowledge plus confidence is going to go a long way when you have to give your elevator pitch—and when you develop your online presence.
  • I’d like to focus here on one aspect of your LinkedIn profile: Your tagline. In my anecdotal experience, it’s perhaps the most useful component of your profile, in terms of search and being found.

    Be specific about your expertise, talents, and contributions.
    SPIN! Make it about you, and only you.
    Tagline is critical.
    Assume your audience has a short attention span.
    Hit the highlights hard.


    The next question, then, is how does your self-perception, your “I am” statement, get reflected in your tagline?
  • Conclusion:

    Put in what helps, leave out what doesn’t.

    You search for them, they search for you. Guaranteed.
    Google yourself—every version of your name you can think of.
    Create a unique version of your name for online/professional use.
    Monitor the content that appears when you search for yourself.
    Facebook/MySpace: Keep it clean.


    Figure out what hiring managers are seeing when they look for you, both on LinkedIn and elsewhere on the web.
  • Career Trends - PMI Development Day

    1. 1. Managing Careers 2010 & Beyond Mary Cosgrove, SPHR CEO, What’s Working Well?®llc Amy L. Adler, MBA, MA, CARW President, Inscribe / Express copyright What's Working Well?, llc & Inscribe Express 2010
    2. 2. Agenda • Workforce trends – What current data may be showing us • Career Management – What should you consider? • Indispensability + Find-ability = Employability copyright What's Working Well?, llc & Inscribe Express 2010
    3. 3. Data • Unemployment in Utah is trending up August 2009 September 2010 6.9 – 7.4 National Rate – August 2010 – 9.6 • New unemployment filings up 50% in Oct. – had been dropping – ATK and Gov. Lay offs? • The Best States For Business And Careers – Forbes Magazine copyright What's Working Well?, llc & Inscribe Express 2010
    4. 4. Productivity • Companies have work • Trying to get it done with current resources • Are there projects available? -2.0 0.0 2.0 4.0 6.0 8.0 10.0 2007 2008 2009 2010 Chart Title Qtr1 Qtr2 Qtr3 Qtr4 copyright What's Working Well?, llc & Inscribe Express 2010
    5. 5. What does this mean? • Will companies hire? – There’s work • Who is going to do it? • Data is conflicting – New job generation down – SHRM survey cautious hiring copyright What's Working Well?, llc & Inscribe Express 2010
    6. 6. How will employer’s hire? • Direct • Contingent – Standard Part-time – Self Employed – Independent Contractors Source: GAO-060656 – Employment Arrangements - 2005 copyright What's Working Well?, llc & Inscribe Express 2010
    7. 7. What you need to know • Contingent work force 31% of working population • Trends predict moving to 45% within next 5 years • What does this mean to Joe or Jane worker? copyright What's Working Well?, llc & Inscribe Express 2010
    8. 8. Consider • Every job direct or contract is temporary • You need to think of yourself as a free agent • Your always looking for work – filling the pipeline • Staying connected even more critical • If you have too much work” – hire a PMI member on contract copyright What's Working Well?, llc & Inscribe Express 2010
    9. 9. Indispensability + Find-ability = Employability Indispensable Means Bring in more money than you cost the company Source: Larry Myler, Indispensable by Monday copyright What's Working Well?, llc & Inscribe Express 2010
    10. 10. Making the Business Case • How do you add value? • What is your ROI? • What’s the value of a project manager? Resource: http://indispensablebymonday.com copyright What's Working Well?, llc & Inscribe Express 2010
    11. 11. Find-ability Is there a missing link between you and your next engagement? Manage your online presence Filling the Pipeline copyright What's Working Well?, llc & Inscribe Express 2010
    12. 12. Employability You’re the best the industry has to offer Staying current in your “expertise” Choosing assignments that build your expertise Telling others how you make a difference copyright What's Working Well?, llc & Inscribe Express 2010
    13. 13. Social Networking • 75% use social networking for recruiting – 60% reported successfully hired through social networks Most Popular • LinkedIn 89% • Facebook 55% • Twitter 45% • MySpace 5% Jobvite’s Social Recruiting survey. 600 HR Respondents Reported in HR Executive 9/16/2010 copyright What's Working Well?, llc & Inscribe Express 2010
    14. 14. Be Seen • If you’re not there – get there • Utilize apps to add depth and breadth • Create an on-line presence – sharing documents, blogs • Join Groups • Answer Questions copyright What's Working Well?, llc & Inscribe Express 2010
    15. 15. Be Found • Understanding Key Words in your industry – Job Descriptions – Job Postings – What do you do? copyright What's Working Well?, llc & Inscribe Express 2010
    16. 16. Optimize Your Online Presence • Recruiters and hiring managers must believe in your indispensability. – Use the right language in LinkedIn and everywhere else you can be found online • Personality counts. – Stand out in your industry as yourself. – Don’t be who “they” want you to be; be who you are copyright What's Working Well?, llc & Inscribe Express 2010
    17. 17. The “I am” Statement • AKA – Unique selling proposition – Personal branding statement – Elevator pitch • What is yours? – Interviews and chance meetings – Online presentation copyright What's Working Well?, llc & Inscribe Express 2010
    18. 18. I AM • Descriptor • Intention • Outcome • Project Manager • Who aligns people, inventory and process • Resulting in repeatable, on time, on budget production line installations copyright What's Working Well?, llc & Inscribe Express 2010
    19. 19. LinkedIn Success Strategies: How Will You Get Found? Your profile tagline or headline: The most important part of your profile and the easiest to tweak copyright What's Working Well?, llc & Inscribe Express 2010
    20. 20. copyright What's Working Well?, llc & Inscribe Express 2010
    21. 21. copyright What's Working Well?, llc & Inscribe Express 2010
    22. 22. copyright What's Working Well?, llc & Inscribe Express 2010
    23. 23. copyright What's Working Well?, llc & Inscribe Express 2010
    24. 24. Summary • Workforce Trends – You’re a free agent act like one • Career Management – Your never done – always a work in progress • Indispensability + Find-Ability = Employability copyright What's Working Well?, llc & Inscribe Express 2010
    25. 25. Questions copyright What's Working Well?, llc & Inscribe Express 2010

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