Your SlideShare is downloading. ×
0
PRESENT LIKE A
NEWS CASTER
empoweredpres.com@empoweredpres
BREAKING NEWS
EMPOWERED PRESENTATIONS
OFFERS STAND-OUT ADVICE
TO BECOMING A GREAT
PRESENTER! STAY TUNED!
EP
#EP / @empower...
HAVE BEEN AROUND SINCE THE
BEGINNING OF TELEVISION HISTORY.
NEWS CASTERS
1930 NEWS
MOST AMERICANS SIT DOWN
AND WATCH THE EVENING NEWS.
AFTER A LONG DAY OF WORK,
OF THEM TO BE EXACT.
ABOUT
22.5MILLION
NEWS ANCHORS
EVERY NIGHT, THE PUBLIC WATCHES
NEWS ANCHORS WEATHER PEOPLE
EVERY NIGHT, THE PUBLIC WATCHES
NEWS ANCHORS WEATHER PEOPLE REPORTERS
EVERY NIGHT, THE PUBLIC WATCHES
&
NEWS ANCHORS WEATHER PEOPLE REPORTERS
TALK ABOUT THE MOST CURRENT
LOCAL AND GLOBAL NEWS TOPICS.
&
EVERY NIGHT, THE PUBLIC ...
HOW DO THESE NEWSCASTERS
KEEP THE PUBLICS ATTENTION
FOR 30-60 MINUTES AT A TIME?
10TIPS.
BY USING THESE VALUABLE
WHAT CAN WE
LEARN FROM A
NEWS ANCHOR?
BRIAN WILLIAMS
NBC NEWS ANCHOR
1. EYE CONTACT
2. TONALITY
3. DRESS
4. CONFIDENCE
NEWS ANCHOR TIPS:
EP
#EP / @empoweredpres
HD
EYE-CONTACT
A PERSONS “GAZE TIME” IS ABOUT
40% WHEN TALKING TO OTHERS.
ON AVERAGE,
40%
NEWS ANCHORS “GAZE TIME”
IS ABOUT 90% AND ABOVE.
BUT THE AVERAGE
90%
NEWS ANCHORS
ALMOST NEVER
LOOK AROUND.
THEY LOOK DIRECTLY AT THE
CAMERA (A.K.A. AUDIENCE)
THE WHOLE TIME.
MAKES THE AUDIENCE
MORE ENGAGED.
LOOKING AT PEOPLE
TONALITY
LISTEN CAREFULLY TO YOUR
LOCAL NEWS ANCHOR
LISTEN CAREFULLY TO YOUR
LOCAL NEWS ANCHOR
THEY USE INFLECTION
IN THEIR VOICE.
HIGHS
& LOWS
INFLECTION HELPS KEEP
YOUR AUDIENCE
INTERESTED.
INFLECTION HELPS KEEP
YOUR AUDIENCE
INTERESTED.
LOVE IT! GREAT!YES!
WORDS ACCOUNT FOR
7% OF THE AUDIENCES
RETENTION RATE,
BUT TONALITY
ACCOUNTS FOR 38%.
WORDS ACCOUNT FOR
7% OF THE AUDIENCES
RETENTION RATE,
DRESS
THE WAY YOU DRESS IS THE
VERY FIRST IMPRESSION
PEOPLE HAVE OF YOU.
NICE!
A SLOPPY-DRESSED NEWS
ANCHOR ON TELEVISION?
DO YOU EVER SEE
NEVER!
NEWS ANCHORS
ARE ALWAYS
DRESSED TO
IMPRESS.
DIANE SAWYER
ABC NEWS ANCHOR
IF YOUR PRESENTATION OR
AUDIENCE CALLS FOR IT,
DRESS THE PART.
CONFIDENCE
BELIEVE IN
WHAT YOU’RE
SAYING.
MAKES OTHERS BELIEVE
IN WHAT YOU’RE SAYING,
BEING CONFIDENT
MAKES OTHERS BELIEVE
IN WHAT YOU’RE SAYING,
BEING CONFIDENT
GOOD IDEA.
I AGREE!
MAKING YOUR MESSAGE
MORE IMPACTING.
“COURAGE IS
BEING AFRAID,
BUT GOING ON
ANYHOW.”
DAN RATHER
HDNET NEWS ANCHOR
WHAT CAN WE
LEARN FROM A
WEATHER PERSON?
AL ROKER
NBC METEOROLOGIST
WEATHER PERSON
5. BODY MOVEMENT
6. GESTURES
7. VISUALS
WEATHER PERSON TIPS:
EP
#EP / @empoweredpres
HD
GESTURES
“ACTIONS SPEAK LOUDER
THAN WORDS?”
REMEMBER THE QUOTE
“ACTIONS SPEAK
SIMULTANEOUSLY WITH
WORDS.”
IN THIS CASE,
WEATHER
PEOPLE USE
PURPOSEFUL
HAND
GESTURES
STEPHANIE ABRAMS
THE WEATHER CHANNEL METEOROLOGIST
TO HIGHLIGHT
OR EMPHASIZE
WHAT THEY’RE
PRESENTING.
FOCUS
POINT
BODY MOVEMENT
NEVER STAY IN ONE
PLACE DURING THE
WHOLE FORECAST.
WEATHER PEOPLE
MOVING AROUND
KEEPS THE AUDIENCE
INTERESTED.
IS TO MOVE AROUND WHEN
THERE’S A TOPIC TRANSITION
IN YOUR PRESENTATION.
A GOOD RULE OF THUMB
BUT DONT MOVE
AROUND TOO MUCH
OR START PACING
IT’S DISTRACTING.
VISUALS
AUDIENCES RETENTION RATE
10%
AUDIENCES RETAIN ABOUT 10%
OF A PRESENTATION VERBALLY,
BUT THEY RETAIN 51% OF A
PRESENTATION WITH VISUALS!
51%
AUDIENCES RETENTION RATE
10%
GUY HAGI
HNN METEOROLOGIST
POWERFUL
VISUALS ENHANCE
YOUR MESSAGE;
BE SURE TO
USE THEM.
DIANE SAWYER
ABC NEWS ANCHOR & REPORTER
WHAT CAN WE
LEARN FROM
A REPORTER?
8. QUESTIONS
9. CONTENT
10. PERSONALITY
REPORTER TIPS:
EP
#EP / @empoweredpres
HD
QUESTIONS
IS A GREAT WAY TO
SHOW CONCERN FOR
YOUR AUDIENCE AFTER
YOUR PRESENTATION.
ASKING QUESTIONS
?
JUST LIKE INTERVIEWS,
ASKING QUESTIONS SHOWS
THE AUDIENCE THAT YOU
GENUINELY WANT THEM TO
UNDERSTAND YOUR TOPIC.
YOUR PRESENTATION.
THE MORE YOU CARE
ABOUT PEOPLE, THE MORE
THEY CARE ABOUT YOU AND
“I’VE ALWAYS
TRIED TO DO
A GOOD JOB
EVERYDAY, AND
TREAT EACH
INTERVIEW
SERIOUSLY.”
KATIE COURIC
CBS NEWS ANCHOR & HOST
CONTENT
CARE ABOUT.
NEWS REPORTERS
INVESTIGATE HOT
TOPICS THAT PEOPLE
CROWDS ATTENTION.
THEY RESEARCH BUZZ-
WORTHY STORIES THAT
WILL CAPTIVATE THE
AUDIENCE.
THEY ALSO USE
VIBRANT LANGUAGE
TO CAPTIVATE THE
VERY BORED.
BUT DO NOT GET
TOO TECHNICAL!
PEOPLE WILL GET
PERSONALITY
SERIOUS.
EVEN THOUGH THEY
HAVE PROFESSIONAL
JOBS, REPORTERS
AREN’T ALWAYS SO
PERSONALITY.
DO NOT BE AFRAID TO
REVEAL YOUR EMOTIONS
AND SHOW YOUR
EMOTION =
HUMANISM
“I THINK YOU
HAVE TO BE
YOURSELF,
AND YOU HAVE
TO BE REAL.”
ANDERSON COOPER
CNN NEWS ANCHOR & HOST
BEING YOURSELF.
NOTHING IS MORE
RELATABLE TO AN
AUDIENCE THAN
NEWS RECAP:
PERSONALITY
TIP #1
EYE CONTACT
TIP #2
TONALITY
TIP #6
BODY MOVEMENT
TIP #3
DRESS
TIP #4
CONFIDENCE
TIP #5
GEST...
OVERNIGHT,
OF COURSE BEING A GREAT
PRESENTER WON’T HAPPEN
IN NO TIME!
BUT WITH TIPS LIKE THESE,
YOU’LL BE A BETTER PRESENTER
“THERE IS NO
MAGICAL REASON
WHY I AM WHERE
I AM. AND THERE’S
ABSOLUTELY NO
REASON WHY YOU
CAN’T BE WHERE
YOU WANT TO BE.”
...
THANKS FOR
LISTENING.
ON AIRON AIR OFF AIR
EP
#EP / @empoweredpres
HD
ON AIR OFF AIR
THIS IS EMPOWERED
PRESENTATIONS
SIGNING OFF.
EP
#EP / @empoweredpres
HD
JAIRUS KIYONAGA
CREATED BY
STAY TUNED FOR MORE PRESENTATIONS!
Present Like A Newscaster
Upcoming SlideShare
Loading in...5
×

Present Like A Newscaster

28,734

Published on

BREAKING NEWS! EMPOWERED PRESENTATIONS OFFERS STAND-OUT ADVICE TO BECOMING A GREAT PRESENTER! STAY TUNED! 10 Tips on how to present like a newscaster! @empowredpres #CNN #ABC #NBC #BBS #FOXNEWS #PBS #TODAYSHOW #BREAKINGNEWS #NEWS

Published in: Design
27 Comments
102 Likes
Statistics
Notes
No Downloads
Views
Total Views
28,734
On Slideshare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
609
Comments
27
Likes
102
Embeds 0
No embeds

No notes for slide

Transcript of "Present Like A Newscaster"

  1. 1. PRESENT LIKE A NEWS CASTER empoweredpres.com@empoweredpres
  2. 2. BREAKING NEWS EMPOWERED PRESENTATIONS OFFERS STAND-OUT ADVICE TO BECOMING A GREAT PRESENTER! STAY TUNED! EP #EP / @empoweredpres HD
  3. 3. HAVE BEEN AROUND SINCE THE BEGINNING OF TELEVISION HISTORY. NEWS CASTERS 1930 NEWS
  4. 4. MOST AMERICANS SIT DOWN AND WATCH THE EVENING NEWS. AFTER A LONG DAY OF WORK,
  5. 5. OF THEM TO BE EXACT. ABOUT 22.5MILLION
  6. 6. NEWS ANCHORS EVERY NIGHT, THE PUBLIC WATCHES
  7. 7. NEWS ANCHORS WEATHER PEOPLE EVERY NIGHT, THE PUBLIC WATCHES
  8. 8. NEWS ANCHORS WEATHER PEOPLE REPORTERS EVERY NIGHT, THE PUBLIC WATCHES &
  9. 9. NEWS ANCHORS WEATHER PEOPLE REPORTERS TALK ABOUT THE MOST CURRENT LOCAL AND GLOBAL NEWS TOPICS. & EVERY NIGHT, THE PUBLIC WATCHES
  10. 10. HOW DO THESE NEWSCASTERS KEEP THE PUBLICS ATTENTION FOR 30-60 MINUTES AT A TIME?
  11. 11. 10TIPS. BY USING THESE VALUABLE
  12. 12. WHAT CAN WE LEARN FROM A NEWS ANCHOR? BRIAN WILLIAMS NBC NEWS ANCHOR
  13. 13. 1. EYE CONTACT 2. TONALITY 3. DRESS 4. CONFIDENCE NEWS ANCHOR TIPS: EP #EP / @empoweredpres HD
  14. 14. EYE-CONTACT
  15. 15. A PERSONS “GAZE TIME” IS ABOUT 40% WHEN TALKING TO OTHERS. ON AVERAGE, 40%
  16. 16. NEWS ANCHORS “GAZE TIME” IS ABOUT 90% AND ABOVE. BUT THE AVERAGE 90%
  17. 17. NEWS ANCHORS ALMOST NEVER LOOK AROUND.
  18. 18. THEY LOOK DIRECTLY AT THE CAMERA (A.K.A. AUDIENCE) THE WHOLE TIME.
  19. 19. MAKES THE AUDIENCE MORE ENGAGED. LOOKING AT PEOPLE
  20. 20. TONALITY
  21. 21. LISTEN CAREFULLY TO YOUR LOCAL NEWS ANCHOR
  22. 22. LISTEN CAREFULLY TO YOUR LOCAL NEWS ANCHOR THEY USE INFLECTION IN THEIR VOICE. HIGHS & LOWS
  23. 23. INFLECTION HELPS KEEP YOUR AUDIENCE INTERESTED.
  24. 24. INFLECTION HELPS KEEP YOUR AUDIENCE INTERESTED. LOVE IT! GREAT!YES!
  25. 25. WORDS ACCOUNT FOR 7% OF THE AUDIENCES RETENTION RATE,
  26. 26. BUT TONALITY ACCOUNTS FOR 38%. WORDS ACCOUNT FOR 7% OF THE AUDIENCES RETENTION RATE,
  27. 27. DRESS
  28. 28. THE WAY YOU DRESS IS THE VERY FIRST IMPRESSION PEOPLE HAVE OF YOU. NICE!
  29. 29. A SLOPPY-DRESSED NEWS ANCHOR ON TELEVISION? DO YOU EVER SEE
  30. 30. NEVER!
  31. 31. NEWS ANCHORS ARE ALWAYS DRESSED TO IMPRESS. DIANE SAWYER ABC NEWS ANCHOR
  32. 32. IF YOUR PRESENTATION OR AUDIENCE CALLS FOR IT, DRESS THE PART.
  33. 33. CONFIDENCE
  34. 34. BELIEVE IN WHAT YOU’RE SAYING.
  35. 35. MAKES OTHERS BELIEVE IN WHAT YOU’RE SAYING, BEING CONFIDENT
  36. 36. MAKES OTHERS BELIEVE IN WHAT YOU’RE SAYING, BEING CONFIDENT GOOD IDEA. I AGREE!
  37. 37. MAKING YOUR MESSAGE MORE IMPACTING.
  38. 38. “COURAGE IS BEING AFRAID, BUT GOING ON ANYHOW.” DAN RATHER HDNET NEWS ANCHOR
  39. 39. WHAT CAN WE LEARN FROM A WEATHER PERSON? AL ROKER NBC METEOROLOGIST
  40. 40. WEATHER PERSON 5. BODY MOVEMENT 6. GESTURES 7. VISUALS WEATHER PERSON TIPS: EP #EP / @empoweredpres HD
  41. 41. GESTURES
  42. 42. “ACTIONS SPEAK LOUDER THAN WORDS?” REMEMBER THE QUOTE
  43. 43. “ACTIONS SPEAK SIMULTANEOUSLY WITH WORDS.” IN THIS CASE,
  44. 44. WEATHER PEOPLE USE PURPOSEFUL HAND GESTURES STEPHANIE ABRAMS THE WEATHER CHANNEL METEOROLOGIST
  45. 45. TO HIGHLIGHT OR EMPHASIZE WHAT THEY’RE PRESENTING. FOCUS POINT
  46. 46. BODY MOVEMENT
  47. 47. NEVER STAY IN ONE PLACE DURING THE WHOLE FORECAST. WEATHER PEOPLE
  48. 48. MOVING AROUND KEEPS THE AUDIENCE INTERESTED.
  49. 49. IS TO MOVE AROUND WHEN THERE’S A TOPIC TRANSITION IN YOUR PRESENTATION. A GOOD RULE OF THUMB
  50. 50. BUT DONT MOVE AROUND TOO MUCH OR START PACING IT’S DISTRACTING.
  51. 51. VISUALS
  52. 52. AUDIENCES RETENTION RATE 10% AUDIENCES RETAIN ABOUT 10% OF A PRESENTATION VERBALLY,
  53. 53. BUT THEY RETAIN 51% OF A PRESENTATION WITH VISUALS! 51% AUDIENCES RETENTION RATE 10%
  54. 54. GUY HAGI HNN METEOROLOGIST POWERFUL VISUALS ENHANCE YOUR MESSAGE; BE SURE TO USE THEM.
  55. 55. DIANE SAWYER ABC NEWS ANCHOR & REPORTER WHAT CAN WE LEARN FROM A REPORTER?
  56. 56. 8. QUESTIONS 9. CONTENT 10. PERSONALITY REPORTER TIPS: EP #EP / @empoweredpres HD
  57. 57. QUESTIONS
  58. 58. IS A GREAT WAY TO SHOW CONCERN FOR YOUR AUDIENCE AFTER YOUR PRESENTATION. ASKING QUESTIONS ?
  59. 59. JUST LIKE INTERVIEWS, ASKING QUESTIONS SHOWS THE AUDIENCE THAT YOU GENUINELY WANT THEM TO UNDERSTAND YOUR TOPIC.
  60. 60. YOUR PRESENTATION. THE MORE YOU CARE ABOUT PEOPLE, THE MORE THEY CARE ABOUT YOU AND
  61. 61. “I’VE ALWAYS TRIED TO DO A GOOD JOB EVERYDAY, AND TREAT EACH INTERVIEW SERIOUSLY.” KATIE COURIC CBS NEWS ANCHOR & HOST
  62. 62. CONTENT
  63. 63. CARE ABOUT. NEWS REPORTERS INVESTIGATE HOT TOPICS THAT PEOPLE
  64. 64. CROWDS ATTENTION. THEY RESEARCH BUZZ- WORTHY STORIES THAT WILL CAPTIVATE THE
  65. 65. AUDIENCE. THEY ALSO USE VIBRANT LANGUAGE TO CAPTIVATE THE
  66. 66. VERY BORED. BUT DO NOT GET TOO TECHNICAL! PEOPLE WILL GET
  67. 67. PERSONALITY
  68. 68. SERIOUS. EVEN THOUGH THEY HAVE PROFESSIONAL JOBS, REPORTERS AREN’T ALWAYS SO
  69. 69. PERSONALITY. DO NOT BE AFRAID TO REVEAL YOUR EMOTIONS AND SHOW YOUR EMOTION = HUMANISM
  70. 70. “I THINK YOU HAVE TO BE YOURSELF, AND YOU HAVE TO BE REAL.” ANDERSON COOPER CNN NEWS ANCHOR & HOST
  71. 71. BEING YOURSELF. NOTHING IS MORE RELATABLE TO AN AUDIENCE THAN
  72. 72. NEWS RECAP: PERSONALITY TIP #1 EYE CONTACT TIP #2 TONALITY TIP #6 BODY MOVEMENT TIP #3 DRESS TIP #4 CONFIDENCE TIP #5 GESTURES TIP #7 VISUALS TIP #8 QUESTIONS TIP #9 CONTENT TIP #10 PERSONALITY
  73. 73. OVERNIGHT, OF COURSE BEING A GREAT PRESENTER WON’T HAPPEN
  74. 74. IN NO TIME! BUT WITH TIPS LIKE THESE, YOU’LL BE A BETTER PRESENTER
  75. 75. “THERE IS NO MAGICAL REASON WHY I AM WHERE I AM. AND THERE’S ABSOLUTELY NO REASON WHY YOU CAN’T BE WHERE YOU WANT TO BE.” ROBIN ROBERTS GMA HOST & NEWS ANCHOR
  76. 76. THANKS FOR LISTENING. ON AIRON AIR OFF AIR EP #EP / @empoweredpres HD
  77. 77. ON AIR OFF AIR THIS IS EMPOWERED PRESENTATIONS SIGNING OFF. EP #EP / @empoweredpres HD
  78. 78. JAIRUS KIYONAGA CREATED BY
  79. 79. STAY TUNED FOR MORE PRESENTATIONS!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×