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Gone are the days of sweet little Hannah Montana, voice overs of adorable cute girls, and partying in the USA. At only 20 years of age, Miley Cyrus is TWERKing her way to the TOP! Here are 5 Marketing …

Gone are the days of sweet little Hannah Montana, voice overs of adorable cute girls, and partying in the USA. At only 20 years of age, Miley Cyrus is TWERKing her way to the TOP! Here are 5 Marketing Secrets from Miley!

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  • 1. MileySECRETS MARKETING
  • 2. GONE ARE THE DAYS OF SWEET LITTLE
  • 3. VOICE OVERS OF ADORABLE CUTE GIRLS
  • 4. AND PARTYING IN THE USA.
  • 5. AT ONLY YEARS OF AGE...
  • 6. MILEY CYRUS IS TWERKING HER WAY TO THE TOP!
  • 7. WITH 1 MILLION PEOPLE TALKING ABOUT HER AT ANY GIVEN TIME ON SOCIAL MEDIA,
  • 8. 29 MILLION FANS ON FACEBOOK,
  • 9. JUST AS MANY AS MCDONALDÊs,
  • 10. A 73 YEAR OLD COMPANY!
  • 11. 14 MILLION FOLLOWERS ON TWITTER!
  • 12. MORE BREAKING NEWS THAN CNN,
  • 13. A 33 YEAR OLD COMPANY!
  • 14. GENERATING AT ONE POINT OVER 300,000 TWEETS PER MINUTE
  • 15. DURING 2013 VMAÊS!
  • 16. 2.7 MILLION SUBSCRIBERS ON YOUTUBE,
  • 17. WITH NEARLY 1.5 BILLION VIEWS!
  • 18. MORE VIEWS THAN THE #1 MOVIE IN THE WORLD AVATAR!
  • 19. 4 MILLION FOLLOWERS ON INSTAGRAM!
  • 20. TWICE AS MUCH AS BARACK OBAMA!
  • 21. T.W.E.R.K. it so damn good? how does she
  • 22. T.IMING IT with multiple campaigns
  • 23. MILEY CYRUSÊ MARKETING TEAM RELEASED HER NEW SINGLE „WRECKING BALL‰ BUILDING OFF THE HYPE OF HER VMA PERFORMANCE.
  • 24. SKYROCKETING HER SINGLE TO THE TOP OF THE CHARTS PRACTICALLY OVERNIGHT!
  • 25. HOW CAN YOUR BUSINESS TAKE ADVANTAGE OF TIMING FOR YOUR NEXT CAMPAIGN? ALWAYS PLAN YOUR CAMPAIGNS WELL IN ADVANCE. BE STRATEGIC. TIMING IS CRUCIAL. TIMING IS IMPORTANT.
  • 26. W.ATCH IT over and over again
  • 27. MILEYÊS MUSIC VIDEOS ARE GRAPHIC, EXPLICIT, AND THEY WORK.
  • 28. WE CANÊT STOP WATCHING THEM, AND LISTEN TO HER MUSIC OVER AND OVER AGAIN!
  • 29. WHAT CAN YOU DO TO ENGAGE AND GET PEOPLE WATCHING YOUR CONTENT? GET AWAY FROM THE NORM, AND DONÊT BE AFRAID TO TRY SOMETHING NEW. CREATE COMPELLING CONTENT THAT PEOPLE WILL WANT TO WATCH IT.
  • 30. E.AT ITon social platforms
  • 31. PRIOR TO LAUNCHING A CAMPAIGN, MILEY HAS ALL OF HER SOCIAL MEDIA PLATFORMS BRANDED AND IN SYNC,
  • 32. AND IS TWEETED, LIKED, GOOGLED, HASHTAGGED, COUNTLESS TIMES ONLINE USING BITE SIZE CONTENT PEOPLE EAT UP EVERY SINGLE DAY.
  • 33. WHAT CAN YOU DO TO CREATE A LOT OF NOISE AND GET PEOPLE TALKING? OPTIMIZE ALL OF YOUR SOCIAL MEDIA PLATFORMS TO BE IN SYNC. CREATE CONTENT THAT IS TASTEFUL, EDIBLE, SHAREABLE, AND FUN.
  • 34. R.ISK ITwith no apologies
  • 35. TO STAND OUT, THEY MUST BE ORIGINAL AND DIFFERENT. THE MAJORITY OF MUSIC PERFORMERS ARE TOTALLY UNMEMORABLE.
  • 36. MILEYÊS PERFORMANCES ARE SO RADICAL AND SO PROVOCATIVE THAT ARE MEMORABLE.
  • 37. WHAT IS YOUR COMPETITION DOING? DO WHAT THEY ARE NOT. GO ALL THE WAY. WHEN YOU DECIDE TO DO SOMETHING, DO IT. DONÊT BE AFRAID TO TAKE RISKS. NO RISK, NO REWARDS.
  • 38. K.ILL ITand don’t look back
  • 39. MILEYÊS GOAL IS TO CONNECT WITH HER TARGET AUDIENCE.
  • 40. WHILE SHE CREATES HATERS, SHE ALSO CREATES RAVING HARD CORE FANS.
  • 41. HOW CAN YOU CREATE FANS FOR YOUR BUSINESS BY FUELING THE HATERS? IDENTIFY AND CONNECT WITH YOUR TARGET AUDIENCE. FORGET THE REST. BE UNFORGETTABLE. THE BEST WAY TO CREATE AN IMPACT IS STAND OUT.
  • 42. recap: K.ILL IT R.ISK ITE.AT IT T.IME IT W.ATCH IT
  • 43. T.W.E.R.K. IT! now go and yourself!
  • 44. LIKE IT SHARE IT GOGGLE+ IT TWEET IT
  • 45. huffingtonpost.com/marc-wayshak/miley-cyrus- marketing-lessons_b_3866106.html bostinno.streetwise.co/channels/5- marketing-lessons-courtesy-of-miley-cyrus/ socialmediatoday.com/kimberlygrimms/ 1731336/10-marketing-lessons-from-miley-cyrus- twerking-performance-vmas forbes.com/sites/alexkantrowitz/2013/08/27/miley-cyrus- vma-performance-drove-over-300000-tweets-per-minute/