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20 Questions
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20 Questions

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  1. Twenty Questions Rebranding
  2. Twenty Questions 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
  3. 1. What does rebranding mean? <ul><li>Is the way or ways in which a place is redeveloped & marketed so that it gains a new identity. It can then attract new investors & visitors </li></ul>
  4. 2. What is a post-industrial economy? <ul><li>Industry has declined resulting in unemployment and new tertiary industries are created – knowledge, banking & finance and tourism. </li></ul>
  5. 3. What is a brownfield site? <ul><li>An area of derelict land available for regeneration eg Western Riverside, Bristol Harbourside. </li></ul>
  6. 4. Why did the London Docklands need regeneration? <ul><li>The docks had closed </li></ul><ul><li>Ships were too big </li></ul><ul><li>Containers used Tilbury & Folkestone </li></ul><ul><li>60% of adult men were unemployed </li></ul><ul><li>Docks were a derelict site. </li></ul>
  7. 5. Name 3 cities that needed regeneration in the 1980’s <ul><li>Liverpool </li></ul><ul><li>Manchester </li></ul><ul><li>Leeds </li></ul><ul><li>Bristol </li></ul><ul><li>Glasgow </li></ul><ul><li>Cardiff </li></ul><ul><li>Newcastle </li></ul>
  8. 6. What transport improvements were made in the London Docklands? <ul><li>Jubilee line extended </li></ul><ul><li>Docklands Light Railway </li></ul><ul><li>New road links </li></ul><ul><li>London City Airport </li></ul>
  9. 7. Who are the key players involved in regeneration? <ul><li>Landowners </li></ul><ul><li>Designers </li></ul><ul><li>Investors </li></ul><ul><li>Local authorities </li></ul><ul><li>Local people </li></ul><ul><li>Governments </li></ul>
  10. 8. What happened on 6 th July 2005? <ul><li>IOC announced that London had won the did to host the 2012 Olympics </li></ul>
  11. 9. Give three benefits of the 2012 Olympics <ul><li>Jobs </li></ul><ul><li>New sports facilities </li></ul><ul><li>Improved environment </li></ul><ul><li>Better transport </li></ul><ul><li>Affordable housing </li></ul>
  12. 10. What is economic leakage? <ul><li>When money earned in one location leaks or is spent in another location </li></ul>
  13. 11. What is a transport hub? <ul><li>Several transport links converge in one location </li></ul>
  14. 12. What is a negative multiplier? <ul><li>This means a downward spiral, or cycle, where economic conditions prevent growth </li></ul>
  15. 13. What makes a sustainable development? <ul><li>Use existing facilities </li></ul><ul><li>Brownfield land </li></ul><ul><li>Financially solvent </li></ul><ul><li>Use solar power and recycle water </li></ul><ul><li>Involve local people </li></ul><ul><li>Protect habitats </li></ul><ul><li>Accessible by public transport </li></ul><ul><li>Create longterm jobs. </li></ul>
  16. 14. Why did Manchester need reimaging? <ul><li>Economic decline in the 1980’s </li></ul><ul><li>Derelict land </li></ul><ul><li>Poor housing </li></ul><ul><li>High unemployment </li></ul><ul><li>Declining economy </li></ul><ul><li>Poor image </li></ul>
  17. 15. What strategies were used to reimage Manchester? <ul><li>Music </li></ul><ul><li>Television & media </li></ul><ul><li>Retailing </li></ul><ul><li>Sport </li></ul><ul><li>Culture </li></ul><ul><li>Transport </li></ul>
  18. 16. What are the problems in Walton on the Naze? <ul><li>Ageing population </li></ul><ul><li>Live on pensions </li></ul><ul><li>Few restaurants </li></ul><ul><li>Migration away </li></ul><ul><li>Little well paid work </li></ul><ul><li>Lack of entertainment </li></ul>
  19. 17. Why is Cornwall in crisis? <ul><li>One of Europe's most deprived areas </li></ul><ul><li>Low wages – lowest weekly wage in Britain </li></ul><ul><li>Decline in the rural economy </li></ul><ul><li>Lack of rural services </li></ul><ul><li>Lack of jobs </li></ul><ul><li>Post-production countryside </li></ul><ul><li>Seasonal and part time jobs </li></ul><ul><li>Leakage </li></ul>
  20. 18. What is the core & periphery? <ul><li>Core – where most wealth is produced </li></ul><ul><li>Periphery – remote rural areas. </li></ul>
  21. 19. The Index of Multiple Deprivation is used by the government, what are the 7 measures used? <ul><li>Crime </li></ul><ul><li>Education </li></ul><ul><li>Health </li></ul><ul><li>Environment </li></ul><ul><li>Housing </li></ul><ul><li>Income </li></ul><ul><li>Unemployment </li></ul>
  22. 20. Name Five flagship projects used to rebrand. <ul><li>Eden Project </li></ul><ul><li>Lowry Centre </li></ul><ul><li>Trafford Centre </li></ul><ul><li>South gate Shopping Centre </li></ul><ul><li>Cabot's Circus </li></ul><ul><li>@Bristol </li></ul><ul><li>Fifteen </li></ul>

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