Who makes it, what do they also make (e.g., other products), company headquarters, etc.
Prices & variations of product (e.g. different flavors/scents), mention any category extensions if applicable (e.g., Tide w/ Downy, Crest w/ Scope), where sold
Product’s advertising and promotion techniques
Do they advertise, in what mediums (e.g., tv, magazines, on-line), what is their slogan/theme, etc.
5. Product’s target market (opinion based)
A specific group of customers at which a company aims its products and services. Typically, this group possesses common characteristics and has a high likelihood of purchasing a particular product or service. The target market is often defined in terms of geographic, demographic, and psychographic characteristics