Reflections In The Mirror MAC Presentation 1212008

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Presentation created for the Muhammad Ali Center in Louisville,KY to increase the number of visitors as well as brand the center and its experience.

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Reflections In The Mirror MAC Presentation 1212008

  1. 1. Brand on.JD .Jul iana.Kr is.L eo .M att.M ike.
  2. 2. M
  3. 3. C
  4. 4. A TRANSFORMATIVE EXPERIENCE
  5. 5. TRANSFORMATION
  6. 6. TRANSFORMATION
  7. 7. TRANSFORMATION
  8. 8. TRANSFORMATION
  9. 9. TRANSFORMATION
  10. 10. TRANSFORMATION
  11. 11. TRANSFORMATION
  12. 12. TRANSFORMATION
  13. 13. TRANSFORMATION
  14. 14. TRANSFORMATION
  15. 15. Progression Form Relationships Engage potential targets Increase Visitation Build Awareness
  16. 16. FIRSTHAND EXPER I E N C E
  17. 17. growing older growing up
  18. 18. “Always an idealistic generation, they are beginning to question where they’ve been and where they’re going. The work-life balance, for these introspective, questioning Boomers, will also include the search for meaning.” A LWAY S EVO LVI N G
  19. 19. “Always an idealistic generation, they are beginning to question where they’ve been and where they’re going. The work-life balance, for these introspective, questioning Boomers, will also include the search for meaning.” A LWAY S EVO LVI N G - Lynne Lancaster, When Generations Collide -
  20. 20. “Always an idealistic generation, they are beginning to question where they’ve been and where they’re going. The work-life balance, for these introspective, questioning Boomers, will also include the search for meaning.” A LWAY S EVO LVI N G
  21. 21. PA S S I N G T H E I R LEGACY ON
  22. 22. THE ESSENCE OF ALI AND THE CENTER
  23. 23. If you can force your heart and ner ve and sinew To ser ve your turn long after they are gone,
  24. 24. If you can force your heart and ner ve and sinew To ser ve your turn long after they are gone, And so hold on when there is nothing in you Except the Will which says to them: "Hold on";
  25. 25. If you can force your heart and ner ve and sinew To ser ve your turn long after they are gone, And so hold on when there is nothing in you Except the Will which says to them: "Hold on"; Yours is the Earth and ever ything that's in it, And - which is more - you'll be a Man my son!
  26. 26. Appreciate the ability to be who you are.
  27. 27. “At that point, he really became a cause, a symbol, a sign of something much larger than himself.” - Dick Schaap -
  28. 28. S TA N D F O R S O METHI N G .
  29. 29. DRIVE TO W EB
  30. 30. Dublin, Ireland Nice, France Melbourne, Australia Advisory Board Lonnie Ali Dennis Swanson Derek Anderson Dick Ebersol David Robinson R. Prophet Vartan Gregorian Larry King Matthew Whitaker Sean McManus Homer Cablish Myrtle Potter Seth Abraham Quincy Jones Jerrold Perenchio Sean Combs Robin Williams Bono Bob Costas Tavis Smiley Angelina Jolie Billy Crystal Maya Angelou Anthony Pratt Mario Cuomo John Schnatter Diane Sawyer Howard Bingham
  31. 31. Dublin, Ireland Nice, France Melbourne, Australia Montreal, Quebec Kingston, Jamaica London, England Seoul, South Korea Kumasi, Ghana Advisory Board Gala Attendees Lonnie Ali Dennis Swanson Derek Anderson Jim Carey Wynonna Judd Dick Ebersol David Robinson R. Prophet Will Smith Kris Kristofferson Vartan Gregorian Larry King Matthew Whitaker Samuel L. Jackson Bill Clinton Sean McManus Homer Cablish Myrtle Potter James Taylor Brad Pitt Seth Abraham Quincy Jones Jerrold Perenchio Darius Rucker Lennox Lewis Sean Combs Robin Williams Bono Evander Holyfield Celine Dion Bob Costas Tavis Smiley Angelina Jolie Jimmy Carter Ik-Joong Kang Billy Crystal Maya Angelou Anthony Pratt Laila Ali Kofi Annan Mario Cuomo John Schnatter Stedman Graham Diane Sawyer Howard Bingham Kathleen Battle
  32. 32. Dublin, Ireland Nice, France Melbourne, Australia Montreal, Quebec Kingston, Jamaica London, England Seoul, South Korea Kumasi, Ghana Mexico City, Mexico Amsterdam, The Netherlands Johannesburg, South Africa Kigali, Rwanda Dacca, Bangladesh Advisory Board Gala Attendees Speakers Lonnie Ali Dennis Swanson Derek Anderson Jim Carey Wynonna Judd Erik Weihenmayer Alexis Sinduhije Dick Ebersol David Robinson R. Prophet Will Smith Kris Kristofferson Rev. Calvin Butts Muhammad Yunus Vartan Gregorian Larry King Matthew Whitaker Samuel L. Jackson Bill Clinton Wendy Kopp Sean McManus Homer Cablish Myrtle Potter James Taylor Brad Pitt Larry Brilliant Seth Abraham Quincy Jones Jerrold Perenchio Darius Rucker Lennox Lewis Herbie Hancock Sean Combs Robin Williams Bono Evander Holyfield Celine Dion Nancy Brinker Bob Costas Tavis Smiley Angelina Jolie Jimmy Carter Ik-Joong Kang “Magic” Johnson Billy Crystal Maya Angelou Anthony Pratt Laila Ali Kofi Annan Carlos Slim Helu Mario Cuomo John Schnatter Stedman Graham Neelie Kroes Diane Sawyer Howard Bingham Kathleen Battle Oscar Pistorius
  33. 33. Progression Form Relationships Engage potential targets Increase Visitation Build Awareness
  34. 34. $27,000 - Web Video Video and $27,000 - Web and Ads Ads $23,000 - Website Design Design $23,000 - Website $17,000 - Floor Projection $17,000 - Floor Projection $12,000 - Awards $12,000 - Awards Show Show $8,000 - Splash Pages Pages $8,000 - Splash 4% 7% $7,000 - Digital Guestbook $7,000 - Digital Guestbook $4,000 - Newspaper Letter Letter 28% $4,000 - Newspaper 8% 12% 17% 23% BUDGET BRE A KD OW N
  35. 35. S TA N D F O R S O METHI N G .

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