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Marketing Strategy for apple product

Marketing Strategy for apple product

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Transcript

  • 1. New generation of Apple laptop
  • 2. Revolutionary UI (user interface)
  • 3. The break thought internet conection
  • 4. Wireless Laptop UI
  • 5. iBooklet Feel it and Touch the future here
  • 6. Losing Data Virus Big keyboard Complicated Difficulty A lot of lines
  • 7. heavily Hard to connection short battery Losing Data Virus heavily Programs Reinstall Unhealthy Expensive Big keyboard heavily Complicated Difficulty Unprotected Unconvinient A lot of lines
  • 8. Smart Hard to use Simple to use Not So Smart
  • 9. Smart Hard to use Simple to use Not So Kindle Smart
  • 10. Smart Hard Vaio to use Dell XPS Simple Pavalion to use Not So Kindle Smart
  • 11. Smart Macbook Hard Vaio to use Dell XPS Simple Pavalion to use Not So Kindle Smart
  • 12. Smart iBooklet Macbook Hard Vaio to use Dell XPS Simple Pavalion to use Not So Kindle Smart
  • 13. Revolutionary of UI
  • 14. Revolutionary of UI Result of years of research and development
  • 15. Revolutionary of UI Result of years of research and development Interplay of hardware and software
  • 16. Dell Inspiron Samsung F10 Sony Vaio X
  • 17. Dell Inspiron Samsung F10 Sony Vaio X
  • 18. Agenda - A new operation system for iBooklet
  • 19. Mouse Keyboard
  • 20. TAP & HOLD 1 FINGER FLICK 2 FINGER FLICK TAP ONCE TOUCH LEFT/RIGHT UP/DOWN UP/DOWN LEFT/RIGHT AND HOLD for pages for pages
  • 21. Web browsing
  • 22. Web browsing
  • 23. Taking a picture
  • 24. Taking a picture
  • 25. Windows 7?
  • 26. Windows 7?
  • 27. Product Design Technology, fashion and more than that
  • 28. Price Market skimming pricing strategies
  • 29. Customer perception 32% 41% 27% Less $700 $700-$900 More than $900 The Retrevo Gadgetology Report is an ongoing study of people and electronics from the consumer electronics shopping site Retrevo.com. Colect over 800 people and most responses have a confidence interval of 4% at a 95% confidence level.
  • 30. When customer want to buy! 50 45% 40 30 22% 17% 20 16% 10 Already has one This Year Next Year Don’t want to 0
  • 31. Price
  • 32. Price $999
  • 33. 7 INCHS 8 INCHS 2.1GHz 2.4GHz 2.53GHz 2.73GHz 2Gb ram 4Gb ram 4Gb ram 4Gb ram 160Gb 250Gb 250Gb 320Gb NVIDIA GeForce NVIDIA GeForce NVIDIA GeForce NVIDIA GeForce 9400M graphics 9400M graphics 9400M graphics 9400M graphics and 9600M GT graphics $999 $1299 $1399 $1599
  • 34. When customer want to buy! 50 45% 40 30 22% 17% 20 16% 10 Already has one This Year Next Year Don’t want to 0
  • 35. Year after 50 44% 40 29% 30 23% 20 10 4% Already has one This Year Next Year Don’t want to 0
  • 36. With these price, we can Attract new customer Profitable retain exitsting users Keep loyalty Support resellers Prevent competitors
  • 37. Marketing Channels
  • 38. Marketing Channels Wide mutilchannel and exclusive distribution system reseller
  • 39. Apple Online Stores Apple Retail Stores Authorized resellers Customer Direct sales Retailers force Added value Retailers resellers Third party wholeselers Retailers Retailer store: 10 main countries with 280 store
  • 40. Horizontal Marketing System Apple + Yamaha + Sony
  • 41. Horizontal Marketing System Apple + Yamaha + Sony
  • 42. Horizontal Marketing System Apple + Yamaha + Sony
  • 43. Horizontal Marketing System Apple + Yamaha + Sony
  • 44. Horizontal Marketing System Apple + Yamaha + Sony
  • 45. Cheaper Full-services Provide information Easy to access Convenient time
  • 46. Matching Economic efficient Customer CRM Cheaper Effective Full-services Get information easily Provide information Right Product Easy to access Build strong brand Convenient time Promotion
  • 47. Matching Economic efficient Right Product Customer Gathering customer information CRM Cheaper Get know products Effective Full-services Economic efficiency Easily access Get information easily Provide information Right Product Right Product Easy to Right Product access Build strong brand Convenient time Relative cheaper Promotion First time reach customer reduce cost
  • 48. Promotion Strategies
  • 49. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 50. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 51. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 52. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 53. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 54. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 55. Target market Determine message Design message Choose the media Message sources Collect feedback
  • 56. Target market Determine message Design message Choose the media Message sources Collect feedback No.1 Customer Satisfaction
  • 57. Advertising for iBooklet
  • 58. Advertising for iBooklet
  • 59. Feel it and Touch The Future Now
  • 60. Feel it and Touch The Future Now Thanks You