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Chocolate Business In KoreaPresentation Transcript
Solchoco Fashion and Passion in Chocolate
Company Overview Company History and Founder Business Report 2009 Mission and Vision
Brian (22) is son of chocolate maker in Viet Nam andAtif (24) business man After graduate from SolBridge in 1997 -> came back Viet Nam and start they Business Continues family business -> Vavian Chocolate in Ho Chi Minh city Have been taking by creating the finest Truffles, Pralines and chocolate novelties After 5 years, 11 stores in Viet Nam Company History
With unique combination of traditional European style products with Moroccan flair and expertise 2003, Change name into Solchoco and open market to China and Morocco 2007, 23 stores in Viet Nam, 8 store in Morocco and 21 stores in China Today Solchoco innovative range of premium chocolate gifts:
5 star hotels
Major international airlines
Major sporting events
Corporate hospitality venues.
“Solchocowill meet and exceed the expectations of customers in product quality, product innovation and service.” Continue to invest in brand and image building. Will successfully develop consumer perception with a branded range of affordable premium luxury chocolate. Our Mission
To be renowned worldwide as a premium quality chocolatier. Brandof chocolates represented in all distribution channels that offer premium chocolates loose, seasonal or boxed. Positioned itself as the provider of affordable premium luxury chocolate Continue invest in current market and Develop new market: Korea (2010)
Over 25 stores in Vietnam, China, Morocco Experient And Successful Track Record Stability – good relationship with supplier R&D team Exclusive worldwide marketing right Why you should do business with Us?
Category creator and trendsetter
40% growth rate in 2007
Record breaking retention
Incredible distributor income
One of the best business opportunities for the next ten years Entrepreneur Magazine Jan, 2007 WHY CHOCOLATE?
75 Billion Dollar Industry (2008) Recession Proof During great depression, our sale grew over 31.4% Affordable and Consumable High demand and Mass appeal 90% crave it 50% eat everyday Occupies most expensive real estate in retail Why this business?
Why should you EAT it? “..Great new, Research suggest that chocolate is good for you … (Dark Chocolate contains flavonoids..)” “Dark Chocolate has been found to moderate blood pressure, and other ingredients elevate mood” “Eating dark chocolate appears to bring down blood pressure…” “Chocolate can protect against tooth decay, research have found” “… eating dark chocolate appear to improve the function of important cells lining the wall of blood vessels for at least three hours …”
By EVANNA market research Agency in 2009. Information collect from Seoul and Daejeon over 1000 people Korean Market Analysis
Customer Age Structure
How often people eat chocolate ?
Chocolate shouldn’t have?
Young generation (teen and young adult): active, want to express themselves, comfort with internet technology Products: Handmade chocolate, Chocolate with low fat and calories, service Promotion: Social Network promotion with supper stars: naver, youtube, … Targeted Market
X Generation: more educated, mobile and wealthy segments
Products: Luxury gift package
Promotion: Focus on quality of product and products which offer luxury like: limited chocolate
New Line Products 2010 For Korean Market
Sugarless All natural ingredients: contains a proprietary herbal formula Made from finest finest ingredients that are mostly organic and contains no sugar No Artificial Sweaters Anti oxidant. Certificate from Labs in Seoul University Healthy Chocolate with SolChoco
Organic Cocoa Liquor: made from cocoa in Indo and no contain unwanted gases -> maintaining its anti oxidant and nutritional value at maximum. Organic cocoa butter: We not processed and deodorized -> full nutrient value Xylitol: prevent tooth decay bacteria decrease blood sugar level. made in the USA from organically grown trees. Organic Lecithin: essential element of our food. It is known to help control cholesterol levels. Ingredients
Bio flavonoid: A strong anti oxidant
MomordicaCharantia(Bitter Melon in China) regulate blood sugar level Noni Fruit (Indian fruit Mulberry) high in nutrients and a strong anti oxidant. Ellagic Acid and Green Tea Extract
Thinks about it 10 746 ORAC = 13 200 W 10 746 ORAC = 5 000 W Method of measuring antioxidant capacities in biological samples
Low fat chocolates, with sugarless and anti oxidant Royal Chocolates
60% Korean eat fruit everyday. Fruit Chocolate it is tastier and helthier Fruit Chocolate
Season gifts and Luxury Gift, Limited Gift Gift Basket
Biscuits, Coffee, Cake
Financial Plans Financial Statement Income Statement Cash low projection
Income Statement monthly in each year
Operating expenses amount to $29 880 per month will generate $720,000 in sales in its second year of operations. The gross profit is expected to remain at approximately 40%, yielding $80,000 to cover administrative expenses. Fixed cost limited to $4. 600/months for: Store in downtown ($3 000) Electricity and telephone fee (840$) Cash Low Statement
Control inventory levels very carefully Try to ensure that we have the right amount of inventory to fill customer orders ->we minimize product spoilage Do not anticipate problems in the collection of accounts receivable. Inventory Controlling
Marketing Plans Be Sexy with Solchoco
Membership card and volume discount available (10%) Prices are comparable to the competition BUT, our chocolate not compete in price, we focus on quality of products and customer satisfaction Pricing Stragety
Sale and distribution
Store in downtown Daejeon
Pick-up and deliver service (only for gift package)
Local newspaper advertising ($3,000) Community bulletin boards (free) Direct sales Direct mail ($1,600) Store front signage (included in leasehold improvements) Frequent user program (see sales discounts in financial statements) Advertising and Promotion