Images and New Media MEDIA COMMUNICATIONS EMD2A/G, 3A/G TGJ 2A/G, 3A/G A look at appreciating, deconstructing and  making ...
What is NEW MEDIA? <ul><li>The computer can be used for image making.  Software has been designed to incorporate both pain...
New Media: What impact do they have? <ul><li>We live in a society that is surrounded by consumers and producers of New Med...
Appreciation What kinds of images do we like? Why do we like images What types of images are out there? What is art? Is ad...
Deconstruction <ul><li>Images communicate ideas, messages, beliefs and attitudes. </li></ul><ul><li>Image makers spend tim...
Creation The creation of images requires imagination, skill and most importantly a thoughtful process approach to a define...
Creating Images: Process Work <ul><li>The making of an image can be a simple or a complex process.  To be successful  in i...
Graphic Arts <ul><li>Posters, flyers, book and cd covers are among only some of the examples of New Media applications. </...
Image Aesthetics <ul><li>There is a wide variety of categories that need consideration when planning an image. </li></ul><...
Colour <ul><li>The human eye can detect a wide spectrum of colour.  The types of colours used, amounts,  and combinations ...
Colour Theory <ul><li>Colours complement each other according to a specific pattern. </li></ul>
Positive and Negative Space <ul><li>Negative space is that empty area in an image that helps to define the focus of the do...
<ul><li>Identify which parts of  this image are positive and which are negative. </li></ul><ul><li>What is the relationshi...
Rule of Thirds <ul><li>Strong images create interaction between the viewer and the image.  The eye is led through the imag...
<ul><li>How has the picture changed? </li></ul><ul><li>What different effects have been created through this change? </li>...
<ul><li>When images are evaluated, quite often there is a discussion around whether or not the image ‘works.’ </li></ul><u...
Critiques <ul><li>What is the focus in this image?  How has that been created? </li></ul><ul><li>What impact does colour h...
<ul><li>Use the same questions from the last image to critique this image? </li></ul><ul><li>What is the immediate differe...
<ul><li>Using a variety of considerations from this presentation determine the value of this image. </li></ul>
Composition of Images <ul><li>Composition  is the arrangement of the  visual elements  within the frame. </li></ul><ul><li...
Structure <ul><li>The structure of an image is established by line, shape and position. </li></ul><ul><li>The structure is...
Weighting <ul><li>Positioning of the dominant object in a zone is called  weighting . </li></ul><ul><li>How does weighting...
<ul><li>What is suggested by weighting to one side? </li></ul><ul><li>It is strongly suggested that you locate the  domina...
Line <ul><li>Line can be used to reinforce the weighting of an image </li></ul><ul><li>Lines and curves often have a treme...
Shape <ul><li>The shape of an object takes up  positive space . </li></ul><ul><li>The space surrounding an object is  nega...
Balance <ul><li>Balance is the relationship between two or more things </li></ul><ul><li>If subjects have equal weight, th...
Dynamics <ul><li>Dynamic balance is achieved when subjects are positioned to encourage the eye to move. </li></ul><ul><li>...
Light <ul><li>Value  is the range of light   in an image from black through to white. </li></ul><ul><li>Generally, the mor...
Clarity <ul><li>When dealing with images created through a camera lens, clarity refers to the sharpness of focus. </li></u...
Critique <ul><li>Structure </li></ul><ul><li>Point of Interest </li></ul><ul><li>Cropping,Positive/Negative Space </li></u...
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\\Centre Fsrv03\Home$\Brandstetterr\My Documents\Newmedia

  1. 1. Images and New Media MEDIA COMMUNICATIONS EMD2A/G, 3A/G TGJ 2A/G, 3A/G A look at appreciating, deconstructing and making images.
  2. 2. What is NEW MEDIA? <ul><li>The computer can be used for image making. Software has been designed to incorporate both painting and photographic applications. </li></ul><ul><li>This allows the user to create layered images and designs in a digital environment. These manipulated images are known as New Media. </li></ul><ul><li>Examples of New Media are everywhere in our society. </li></ul>
  3. 3. New Media: What impact do they have? <ul><li>We live in a society that is surrounded by consumers and producers of New Media. </li></ul><ul><li>The first concept of media literacy is, “The media construct reality.” </li></ul><ul><li>What type of reality does New Media construct? </li></ul><ul><li>What is your role in this? </li></ul>
  4. 4. Appreciation What kinds of images do we like? Why do we like images What types of images are out there? What is art? Is advertising art?
  5. 5. Deconstruction <ul><li>Images communicate ideas, messages, beliefs and attitudes. </li></ul><ul><li>Image makers spend time considering what they want to say using visual language. </li></ul><ul><li>It is a deliberate process that moves through specific stages to reach a specific goal. </li></ul>
  6. 6. Creation The creation of images requires imagination, skill and most importantly a thoughtful process approach to a defined objective
  7. 7. Creating Images: Process Work <ul><li>The making of an image can be a simple or a complex process. To be successful in image making you should spent time thinking about your project first. Give thought to want you want to say and how you will say it. Consider the qualities of unique and original image making. </li></ul>
  8. 8. Graphic Arts <ul><li>Posters, flyers, book and cd covers are among only some of the examples of New Media applications. </li></ul><ul><li>There is no limit to the variety of uses New Media can be put to. Only the imagination of the creator limits the final outcome. </li></ul>
  9. 9. Image Aesthetics <ul><li>There is a wide variety of categories that need consideration when planning an image. </li></ul><ul><li>Aesthetics are the qualities of an image that can be used to determine its merit. </li></ul><ul><li>Image aesthetics are broken down into a wide variety of areas. </li></ul><ul><li>Whether you are critiquing or creating an image, these are the aspects of an image that you should give thought to. </li></ul>
  10. 10. Colour <ul><li>The human eye can detect a wide spectrum of colour. The types of colours used, amounts, and combinations of colour create dramatic effects. Colour can create an emotional and psychological impact on the viewer. </li></ul>
  11. 11. Colour Theory <ul><li>Colours complement each other according to a specific pattern. </li></ul>
  12. 12. Positive and Negative Space <ul><li>Negative space is that empty area in an image that helps to define the focus of the dominant image. </li></ul><ul><li>Positive space is the area of focus in an image. </li></ul><ul><li>What type of balance has been created between the positive and negative areas of this image? </li></ul><ul><li>Which space would you say is heavier in this image? What effect has been created in this image? </li></ul>
  13. 13. <ul><li>Identify which parts of this image are positive and which are negative. </li></ul><ul><li>What is the relationship between these three figures? </li></ul><ul><li>What effect has been created through the framing of this image? </li></ul>
  14. 14. Rule of Thirds <ul><li>Strong images create interaction between the viewer and the image. The eye is led through the image. </li></ul><ul><li>How is that accomplished? The arrangement and placement of objects in an image is crucial. </li></ul>
  15. 15. <ul><li>How has the picture changed? </li></ul><ul><li>What different effects have been created through this change? </li></ul><ul><li>How does the difference in negative space affect the balance of the image? </li></ul>Framing and Composition
  16. 16. <ul><li>When images are evaluated, quite often there is a discussion around whether or not the image ‘works.’ </li></ul><ul><li>What is meant by this? </li></ul><ul><li>Does this image work? Why? Why not? </li></ul>
  17. 17. Critiques <ul><li>What is the focus in this image? How has that been created? </li></ul><ul><li>What impact does colour have in this image? </li></ul><ul><li>Explain the use of positive and negative space? </li></ul><ul><li>How have variables in this image been arranged? Why? </li></ul><ul><li>What is the purpose of the title? </li></ul>
  18. 18. <ul><li>Use the same questions from the last image to critique this image? </li></ul><ul><li>What is the immediate difference between this image and the previous one? </li></ul><ul><li>What emotional impact or feeling has been created in this image? </li></ul>
  19. 19. <ul><li>Using a variety of considerations from this presentation determine the value of this image. </li></ul>
  20. 20. Composition of Images <ul><li>Composition is the arrangement of the visual elements within the frame. </li></ul><ul><li>An image is the result of the structure , balance and dynamics of the elements. </li></ul><ul><li>These visual elements are line, texture, shape, light and motion. </li></ul><ul><li>The best images are created when all the elements lead to one effect. </li></ul>
  21. 21. Structure <ul><li>The structure of an image is established by line, shape and position. </li></ul><ul><li>The structure is viewed in the 9-zone grid as shown in the rule of thirds. </li></ul><ul><li>Check to ensure all zones contribute to the effect of the image. </li></ul>
  22. 22. Weighting <ul><li>Positioning of the dominant object in a zone is called weighting . </li></ul><ul><li>How does weighting to the bottom effect an image? </li></ul>
  23. 23. <ul><li>What is suggested by weighting to one side? </li></ul><ul><li>It is strongly suggested that you locate the dominant subject at the intersection of the lines in the 9-zone grid. Why? </li></ul>
  24. 24. Line <ul><li>Line can be used to reinforce the weighting of an image </li></ul><ul><li>Lines and curves often have a tremendous impact in an image. </li></ul>
  25. 25. Shape <ul><li>The shape of an object takes up positive space . </li></ul><ul><li>The space surrounding an object is negative space . </li></ul><ul><li>The closer the borders of a frame are located to the frame of the object, the more effective the negative space. </li></ul><ul><li>Cropping the frame is a critical element in image creation. </li></ul>
  26. 26. Balance <ul><li>Balance is the relationship between two or more things </li></ul><ul><li>If subjects have equal weight, they appear immobile and the balance is static. </li></ul>
  27. 27. Dynamics <ul><li>Dynamic balance is achieved when subjects are positioned to encourage the eye to move. </li></ul><ul><li>This movement should take the viewer from the dominant subject to secondary subjects and back to the dominant. </li></ul><ul><li>How does this affect the impact of the image? </li></ul>
  28. 28. Light <ul><li>Value is the range of light in an image from black through to white. </li></ul><ul><li>Generally, the more contrast-or the wider the range between dark and light- the greater the visual impact. </li></ul><ul><li>What is the general result if an image is purely black and white with no gray or midtones? </li></ul>
  29. 29. Clarity <ul><li>When dealing with images created through a camera lens, clarity refers to the sharpness of focus. </li></ul><ul><li>In sharp focus, all edges are clearly defined. In soft focus, the edges blur a bit. </li></ul><ul><li>What effect is created by combining soft and sharp focus in an image? </li></ul>
  30. 30. Critique <ul><li>Structure </li></ul><ul><li>Point of Interest </li></ul><ul><li>Cropping,Positive/Negative Space </li></ul><ul><li>Balance,Weight </li></ul><ul><li>Use of Line </li></ul><ul><li>Value of Light </li></ul><ul><li>Use of Colour </li></ul><ul><li>Clarity </li></ul>

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