The Business Acceleration Doctrine Part 1 of 8


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Here is your chance to finally build your business and make the cash your products and services deserve with these powerful business acceleration secrets.

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The Business Acceleration Doctrine Part 1 of 8

  1. 1. Before You Dive In
  2. 2. Joint Ventures Best Way To Reach More People In Target Products On The Internet Without Having To Really Do Anything Ultimate Form Of No-Risk Advertising  Partners Do Marketing For Profit Sharing  Pay Only When A Sale Is Made
  3. 3. Basic Operation Operate Like Normal Affiliate Program  Exception: In Normal Affiliate Program Only About 10% -15% Of Affiliates Sell Account For 85% - 90% Of Sales 80% Of Affiliates Have Sales That Trickle In From Time To Time Some Affiliates Never Makes Any Sales
  4. 4. Super Affiliates Needed To Operate A More Successful Affiliate Marketing Campaign Refers To Joint Venture Partners  With Marketing Know-How & Resources To Sell Large Volumes Of Product Or Service Consistently
  5. 5. Super Affiliate Characteristics Large Enough Opt In List To Sell Large Volume Of Product/Service In A Short Time  Ezine Owner Website With Heavy Monthly Traffic That Targets Desired Market Trusted by Consumers In Buying Decisions  Key To More Profits & Success = Find & Recruit Highly Productive "Super Affiliates" To Sell Products/Services
  6. 6. Finding the Perfect Partner Considerations Before Going Into A Joint Venture  Idea Of Perfect Partners  Find Who Sells Products Similar To Yours  Think Like The Customers You Want To Reach Questions To Ask  Where Do Your Perfect Customers Go Online?  Who Is Your Competition?  Who Publishes Content To Your Target Market?
  7. 7. Partnering With Competition Questions Lead To Potential Joint Venture Partners  Partnering With Competition Most Business Owners Believe Competition Is Bad  Turn Competitors Into Partners Joint Venture Partnerships Thrive Because Of Competition
  8. 8. What You Will Learn How To Make Any Competing Business A New Profit Center  Many Will Be Willing To Go Into Joint Venture  Many Will Review Joint Venture Proposal & Jump At The Opportunity Of Partnership Apply What You Are About To Learn
  9. 9. Four Major Steps Super Affiliates Recruitment 1. Test Product First 2. Create Good Sales Tools For Joint Venture Partners 3. Find Joint Venture Partners 4. Lure Them Into The Program
  10. 10. Step 1: Test Your Product
  11. 11. Test The Market The Very First Thing To Do Don’t Recruit Joint Venture Partners For A Product That Won’t Sell Buy Ezine Advertising In A Publication Targeting The Market  Easiest & Cheapest Way To Test Products/Services
  12. 12. Advertising Ezine Ad For Skin Care Products  Focus On Health Care Or Women’s Health Women More Concerned About Skin Than Men Ezine Ad For Car Alarms  Buy Ads Covering Car Care, Maintenance, Etc. Test Classified Ads & Solo Ads If Possible
  13. 13. Advertising Solo Ads  More Expensive Than Classified Ads  Pull More Response Buy Ezine Ads That Target Specific Customer Test Ad Copy Before Finding Joint Venture Partners Test With Own Opt-In Email List First
  14. 14. Step 2:Create Good Sales Tools For Your JV Partners
  15. 15. Purpose of Sales Tools Make It Easy For JV Partners To Sell  Easier To Get A Yes For Joint Venture Offers  Affiliates Get Marketing Message To As Many Qualified Prospects As Possible Lean Mean Sales Machine Takes Over After
  16. 16. Good Sales Tools Classified Ads Solo Ads Solo Ads In Ezines Articles For Affiliates Professional Graphics Good Banners Endorsements Good Email Follow Up Letters & Reports
  17. 17. Classified Ads Affiliates Make Sales By Running Classified Ads In Ezines Test Before Starting Affiliate Program Allow Affiliates To Use Same Ads To Run In Other Ezines
  18. 18. Solo Ads Higher ROI (Return On Investment) Than Any Other Form Of Internet Advertising Use Same Headline In Tested Classified Ads Expand Body Of Classified Ads Into More Detailed Solo Ads  Express More Benefits
  19. 19. Solo Ads In Ezines Higher Priced Than Classified & Sponsor Ads  Ads Go Alone To Entire Subscription Base Create & Use Own Headline As Subject Line Of Email Solo Ads Produce Greatest Returns Test Classified & Solo Ads To Own Opt List First  See What Ads Pull The Most Response
  20. 20. Writing Articles For Affiliates Many Affiliates Run Own Ezine Or Opt-In Email Lists Quality Content To Supply List With  Write Good Articles Related To Product  Useful Content Not Just Another Ad  Save Affiliates’ Time  Free Content They Can Publish To List Increase Response To Joint Venture More Than Regular Advertisement
  21. 21. Professional Graphics Good Professional Photos Of Product Good Graphics Or Logos Representing Company & Product/Service Let Affiliates Put Graphics & Photos On Their Websites Combine Graphics & Text = Ad Copy Part Of Graphic
  22. 22. Create Good Banners Banners Don’t Work As Well As They Used To Lots Of Affiliates Still Choose To Use Them Create A Few Simple Text Banners With Headline & Some Of Benefit Packed Ad Copy  Keep Text Size To 9-11  Get Visitors’ Attention & Headline & Ad Copy
  23. 23. Write Endorsements Write Endorsement For Own Product Should Be Written As If They Came Directly From Partners  If Partner Would Rather Write His Own They Can Still Use Your Example As A Guideline Few Paragraphs Long  Include Information About Product Benefits & The Company
  24. 24. Write Good Follow-Up Letters & Reports  One Of The Most Useful Tactics To Help Affiliates Generate Sales  Write 3-5 Good Email Follow Up Letters  Write Five Part Report Or Course Affiliates Can Give Away For Free On An Auto Responder
  25. 25. Sales Tools For Recruitment To Recruit Super Affiliate JV Partners Have At Least Five Tools:  Classified Ads  Solo Ads  Articles  Endorsements  Email Follow Up Letters & Reports
  26. 26. Step 3: Finding & Recruiting Your Super AffiliateJoint Venture Partners
  27. 27. Super Affiliate Characteristics Large Opt In List To Sell Large Volume Of Product/Service In A Short Time  Ezine Owner Website With Heavy Monthly Traffic & Content That Targets Desired Market Respected Enough To Trust Recommendations On Buying Decisions  Experts Or Forum/Message Board Moderators
  28. 28. Finding Super Affiliates Through Ezine Directories Ezine Publishers  Best Affiliates & Joint Venture Partners  Publish Content For Your Target Market  Excellent Prospects To Target Affiliate Program  Have An Email List Full Of People Interested In The Product
  29. 29. Finding Super Affiliates Through Ezine Directories Small-Medium Size Ezines Likely Candidates For Joint Venture Deals  Just Getting Started  Need To Bring In Revenue To New Business Make Sure Online Publications Related To Target Market  Have At Least 1000 Subscribers
  30. 30. Finding Super Affiliates Through Ezine Directories  Go After Larger Size Ezines But:  Don’t Overlook An Ezine With Small Subscriber Base  Owner May Publish Very Good Ezine  Loyal Subscribers Buy Product Recommended
  31. 31. Finding JV Partners Through Internet Many Webmasters May Have Unlisted Opt- In Email/Ezine List Tools Available To Locate Potential Joint Venture Partners  Download Free Applications & Install Software  Valuable Tools For Finding Webmaster For Affiliate Joint Venture
  32. 32. Tool # 1 Download Copernic 2000 Search Engine  Registered Contact Information On Over 10,000,000 Webmasters  Simultaneous Search Of Top 10 Search Engines Time Saving Feature  Search By Answering Specific Question, Exact Phrase Search, Or Search For Words In Any Combination
  33. 33. Tool # 2 Download Alexa 5.0  Gives Detailed & Specific Information About The Website Located Traffic Ratings, Contact Information, Physical Address, Fax Number, Email & How Long Website Has Been Online  Works With Internet Explorer By Automatic Integration After Installation
  34. 34. Working With The Tools Open Copernic Search Engine Click On "Search" Then Click On "New“  New Window = "New Search-the Web“ Brainstorm  "What Would A Person Looking For Your Type Of Product Or Service Be Searching For?"  "Where Would They Go And What Are Some Other Services Or Products On The Internet That They Might Need That Are Similar To Yours?"
  35. 35. Working With The Tools  To Find Potential Customers, Think Like Them  Come Up With As Many Search Terms, Keywords & Phrases As Possible Use Keywords & Phrases As Search Terms On Copernic
  36. 36. Working With The Tools Open Internet Explorer With Alexa Software Integrated Into The Tool Bar Just Below The Address Line  Check Amount Of Traffic The Site Is Getting  Indicated By The Number Of Stars  Star System One Star Means Lowest Traffic Five Stars Mean Extremely High Traffic
  37. 37. Working With The Tools  Sites With One Star Traffic Not The Businesses To Set Up JV Deals With  Find Sites With Good Traffic  Doesn’t Have To Be Five Star  At Least Two Star Traffic Should Do  Get Contact Information For Chosen Website
  38. 38. Working With The Tools Look For The Alexa Logo Click On Lowercase Letter "I“ Symbol  Browser Will Be Split Screen = Two Windows  On The Right = Same Web Site Visited  On The Left = "Site Info" Tab Click On "Site Info" Tab
  39. 39. Working With The Tools Information Needed = Owners Name, Email Address, Street Address & Fax Number  Save Information  Will Need This Information When Ready To Contact Related Web Sites Often Have High Traffic  Good Joint Venture Partners
  40. 40. Working With The Tools Visit "Related Links" Websites  Check For Two Or More Stars Traffic  Add To Contact List  Go To Related Links Of New Websites Found Continue Following Links Down Until Two Star Traffic Sites Are Identified Potential Affiliate Joint Venture Partners
  41. 41. Secrets to Successful JVs• Part 1.Before You Dive In (everything youve just read)• Part 2.Acquiring Potential JV Partners• Part 3.Getting Super Affiliates To Work• Part 4.Crafting And Directing Your JV Letter• Part 5.The Super Powers Of Endorsed• Part 6.Deadly Profitable Offers• Part 7.Rockstar Joint Venture Secrets• Part 8.The Wrap Up http://ivan-