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Wallet Wise
marketing

Matthew Rathbun

ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS

TheAgentTrainer.com |...
MatthewRathbun
Husband and Father
Broker
Thinks He’s funnier than he is...
Always strives to be better

Over a decade in R...
ORGANIZEDCHAOS
96%

of homebuyers use the
internet as part of the search
process

49%

of homebuyers
found the home they
bought online

6...
weeks from first online inquiry until becoming
serious about looking for a home

51
12

weeks of active searching
online b...
90%
of buyers
use a
REALTOR®
Lifestyle
Marketing
Property Descriptions

This?

Home has 4 bedrooms, 3 full baths, 2 car garage and over
half an acre of land. Great house. ...
Marketing	
  the	
  Lis)ng

Hyper-­‐local	
  Descrip)ons|	
  Square	
  Footage	
  |	
  Schools	
  |	
  Mapping	
   9
MRIS Search Stats 2012
Item Searched

Times Per Day

Schools

100,203

Rooms

10687

Amenities

13,083

Appliances

14,306...
NAR

Profile of
Buyer
and
Sellers
Embrace
the Client’s

Experience
The Experience You offer has
to be better than the one
they’ve had...
Zillow
Zillow.com/Agents
•Create/Update Profile
•Free Webinar's
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Face...
Zillow
Profiles and
Reviews
(Think “SEO”)
Claim and
Enhance Your
Listings!
Trulia.com
Trulia.com/Voices
HouseLogic.com
Mailchimp.com
Ribbet.com
Google.com/Picasa
Postagram
Videolicious.com
Instagram
Tumblr.com
Vistaprint.com
LowesRealtorBenefits.com
Postlets.com
Google.com/sites
Google.com/PlacesForBusiness
NARRPR.com
RBIntel.com
Using the MLS
Tax Record labels for
postcards made on
home printer

Send Letters to those who
rented 9-12 months ago
regar...
Video
Qik.com
AnyMeeting.com
Join.me
Screenr.com
SoundCloud.com
AllConnect.com
Meetup.com
Create
Your
Own
Networking
Group

•Lunch Meetings
•Database Sharing
•Common Webpage
WineParty
Hand-written
Notes
Create Your Plan
And Then Work
Your Plan
www.TheAgentTrainer.com

matthew@realtor.com
Facebook.com/mattrathbun
@mattrathbun
YouTube.com/MattRathbun1
Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition)
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Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition)

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Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!

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Transcript of "Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition)"

  1. 1. Wallet Wise marketing Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS TheAgentTrainer.com | @MattRathbun
  2. 2. MatthewRathbun Husband and Father Broker Thinks He’s funnier than he is... Always strives to be better Over a decade in RE www.TheAgentTrainer.com
  3. 3. ORGANIZEDCHAOS
  4. 4. 96% of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64% searched on mobile device 46% online inquires actually buy 76% drove by home they found online as the first step
  5. 5. weeks from first online inquiry until becoming serious about looking for a home 51 12 weeks of active searching online before buying weeks of active searching before contacting agent 3
  6. 6. 90% of buyers use a REALTOR®
  7. 7. Lifestyle Marketing
  8. 8. Property Descriptions This? Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale. ...or That? Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
  9. 9. Marketing  the  Lis)ng Hyper-­‐local  Descrip)ons|  Square  Footage  |  Schools  |  Mapping   9
  10. 10. MRIS Search Stats 2012 Item Searched Times Per Day Schools 100,203 Rooms 10687 Amenities 13,083 Appliances 14,306 Transportation 18,850 Exterior Features 20,247 Community Rules 29,828 Square Footage / Living Area 38,052 Cooling Systems 38,052 Current Financing 46,326 Basement Type 49,488 Parking 55,241 Property Condition 64,298
  11. 11. NAR Profile of Buyer and Sellers
  12. 12. Embrace the Client’s Experience
  13. 13. The Experience You offer has to be better than the one they’ve had...
  14. 14. Zillow
  15. 15. Zillow.com/Agents •Create/Update Profile •Free Webinar's •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site
  16. 16. Zillow Profiles and Reviews (Think “SEO”)
  17. 17. Claim and Enhance Your Listings!
  18. 18. Trulia.com
  19. 19. Trulia.com/Voices
  20. 20. HouseLogic.com
  21. 21. Mailchimp.com
  22. 22. Ribbet.com
  23. 23. Google.com/Picasa
  24. 24. Postagram
  25. 25. Videolicious.com
  26. 26. Instagram
  27. 27. Tumblr.com
  28. 28. Vistaprint.com
  29. 29. LowesRealtorBenefits.com
  30. 30. Postlets.com
  31. 31. Google.com/sites
  32. 32. Google.com/PlacesForBusiness
  33. 33. NARRPR.com
  34. 34. RBIntel.com
  35. 35. Using the MLS Tax Record labels for postcards made on home printer Send Letters to those who rented 9-12 months ago regarding the buyer market MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows) Get Affiliate Buy-in
  36. 36. Video
  37. 37. Qik.com
  38. 38. AnyMeeting.com
  39. 39. Join.me
  40. 40. Screenr.com
  41. 41. SoundCloud.com
  42. 42. AllConnect.com
  43. 43. Meetup.com
  44. 44. Create Your Own Networking Group •Lunch Meetings •Database Sharing •Common Webpage
  45. 45. WineParty
  46. 46. Hand-written Notes
  47. 47. Create Your Plan And Then Work Your Plan
  48. 48. www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

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