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Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition)
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Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition)

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Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular ...

Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!

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Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition) Wallet Wise Marketing Ideas for Realtors (Late 2013 Edition) Presentation Transcript

  • Wallet Wise marketing Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS TheAgentTrainer.com | @MattRathbun
  • MatthewRathbun Husband and Father Broker Thinks He’s funnier than he is... Always strives to be better Over a decade in RE www.TheAgentTrainer.com
  • ORGANIZEDCHAOS
  • 96% of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64% searched on mobile device 46% online inquires actually buy 76% drove by home they found online as the first step
  • weeks from first online inquiry until becoming serious about looking for a home 51 12 weeks of active searching online before buying weeks of active searching before contacting agent 3
  • 90% of buyers use a REALTOR®
  • Lifestyle Marketing
  • Property Descriptions This? Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale. ...or That? Imagine sitting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
  • Marketing  the  Lis)ng Hyper-­‐local  Descrip)ons|  Square  Footage  |  Schools  |  Mapping   9
  • MRIS Search Stats 2012 Item Searched Times Per Day Schools 100,203 Rooms 10687 Amenities 13,083 Appliances 14,306 Transportation 18,850 Exterior Features 20,247 Community Rules 29,828 Square Footage / Living Area 38,052 Cooling Systems 38,052 Current Financing 46,326 Basement Type 49,488 Parking 55,241 Property Condition 64,298
  • NAR Profile of Buyer and Sellers
  • Embrace the Client’s Experience
  • The Experience You offer has to be better than the one they’ve had...
  • Zillow
  • Zillow.com/Agents •Create/Update Profile •Free Webinar's •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site
  • Zillow Profiles and Reviews (Think “SEO”)
  • Claim and Enhance Your Listings!
  • Trulia.com
  • Trulia.com/Voices
  • HouseLogic.com
  • Mailchimp.com
  • Ribbet.com
  • Google.com/Picasa
  • Postagram
  • Videolicious.com
  • Instagram
  • Tumblr.com
  • Vistaprint.com
  • LowesRealtorBenefits.com
  • Postlets.com
  • Google.com/sites
  • Google.com/PlacesForBusiness
  • NARRPR.com
  • RBIntel.com
  • Using the MLS Tax Record labels for postcards made on home printer Send Letters to those who rented 9-12 months ago regarding the buyer market MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows) Get Affiliate Buy-in
  • Video
  • Qik.com
  • AnyMeeting.com
  • Join.me
  • Screenr.com
  • SoundCloud.com
  • AllConnect.com
  • Meetup.com
  • Create Your Own Networking Group •Lunch Meetings •Database Sharing •Common Webpage
  • WineParty
  • Hand-written Notes
  • Create Your Plan And Then Work Your Plan
  • www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1