TheAgentTrainer.com | @MattRathbun
Matthew Rathbun
ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS
Wallet Wise...
www.TheAgentTrainer.com/WalletWise
MatthewRathbun
Thinks He’s funnier than he is...
Broker
Over a decade in RE
Always strives to be better
www.TheAgentTraine...
ORGANIZEDCHAOS
If you re lazy...
...go home. This inservice isn t for you.
96%of homebuyers use the
internet as part of the search
process
49%
of homebuyers
found the home they
bought online
64%sea...
12weeks of active searching
online before buying
3weeks of active searching
before contacting agent
51weeks from first onl...
of buyers
use a
REALTOR®
90%
NAR
Profile of
Buyer
and
Sellers
Google
Digital
House Hunt
Report
http://goo.gl/Ya356U
Embrace
the Client’s
Experience
The Experience You offer has
to be better than the one
they’ve had...
Your BioLorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's sta...
DIY Network Groups
•Lunch Meetings
•Pick Lifestyle “Connectors”
•Common Landing Page Like Google Groups
RethinkParties
139 Years Old...
...and It Still Works
Spheres | SOI
FSBO
Packets, Sites
and
Conversion
PacketFSBO
Where
Buyers
Look
Report
narrpr.com
Website
Invite
Summary of
Documents
Resume
&
References Plan

Basic
MatthewRathbun.com/FSBO
CVMkr.com
• Search MLS
• Automated Search
• Must Be Done Early
• Why Expired?
• Can You Help?
• How Can You Help?
Expired Listings
Tradeshows,
Festivals
and Fairs
HUDMail
YourProfile
Zillow
Zillow.com/Agents
•Create/Update Profile
•Free Webinar's
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Face...
Zillow
Profiles and
Reviews
(Think “SEO”)
Claim and
Enhance Your
Listings!
Zillow.comMake Me Move
Trulia.com
trulia. com/Voices
Refresh .io
CBWorks
CBWorks Images
HouseLogic .com
MailChimp .com
Ribbit .com
WordSwag
Write
Articles
• HOAs
• Newspapers
• Other
Businesses
Google.com/Picasa
Postagram
Videolicious.com
signup.videolicious.com/coldwellbanker
Vistaprint.com
LowesRealtorBenefits.com
Google.com/sites
Google. com/PlacesForBusiness
NARRPR.com
CBx
Using The MLS
Ask Lender to write a letter
1
Pull 11-18 month old rented
properties
2
Draft standard letter
3
Pull 1 page ...
Video
Video Ideas
Neighborhood Tours
Client Interviews
Home Tours
Home Inspections
Vlogging
YouTube ONLocation
Listing | Personal | Community
A Client Like You
Ustream. com
Create Opportunities
Meetup.com
Canva. com
Placester. com
NAR Benefit of $60 per year.
AnyMeeting.com
Screenr.com
SoundCloud.com
NextDoor.com
ClosingTi.me
Hand-written
Notes
Ask For Referrals
Create Your Plan
And Then Work
Your Plan
Facebook.com/mattrathbun
@mattrathbun
cbematthew@gmail.com
www.TheAgentTrainer.com
YouTube.com/MattRathbun1
Wallet Wise Marketing - Coldwell Banker Presentation
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Wallet Wise Marketing - Coldwell Banker Presentation

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Wallet Wise Marketing is a training program for real estate agents. Realtors are given a variety of free and low cost marketing tools and resources that are practical, relevant and easy to execute to get more clients. For more information visit www.TheAgentTrainer.com. All materials are copyright protected and may not be used with written permission from Matthew Rathbun and Four Pillars, Inc.

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Transcript of "Wallet Wise Marketing - Coldwell Banker Presentation"

  1. 1. TheAgentTrainer.com | @MattRathbun Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS Wallet Wisemarketing
  2. 2. www.TheAgentTrainer.com/WalletWise
  3. 3. MatthewRathbun Thinks He’s funnier than he is... Broker Over a decade in RE Always strives to be better www.TheAgentTrainer.com Husband and Father
  4. 4. ORGANIZEDCHAOS
  5. 5. If you re lazy... ...go home. This inservice isn t for you.
  6. 6. 96%of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64%searched on mobile device 76%drove by home they found online as the first step46%online inquires actually buy
  7. 7. 12weeks of active searching online before buying 3weeks of active searching before contacting agent 51weeks from first online inquiry until becoming serious about looking for a home
  8. 8. of buyers use a REALTOR® 90%
  9. 9. NAR Profile of Buyer and Sellers
  10. 10. Google Digital House Hunt Report http://goo.gl/Ya356U
  11. 11. Embrace the Client’s Experience
  12. 12. The Experience You offer has to be better than the one they’ve had...
  13. 13. Your BioLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. • You're not an professional athlete, don’t write in the third person. • Tell a client your story, as well as theirs. • Long and Short Version • Awards and Experience? • Save as a document • Refresh once per year. MatthewRathbun.com/matthew
  14. 14. DIY Network Groups •Lunch Meetings •Pick Lifestyle “Connectors” •Common Landing Page Like Google Groups
  15. 15. RethinkParties
  16. 16. 139 Years Old... ...and It Still Works
  17. 17. Spheres | SOI
  18. 18. FSBO Packets, Sites and Conversion
  19. 19. PacketFSBO Where Buyers Look Report narrpr.com Website Invite Summary of Documents Resume & References Plan Basic
  20. 20. MatthewRathbun.com/FSBO
  21. 21. CVMkr.com
  22. 22. • Search MLS • Automated Search • Must Be Done Early • Why Expired? • Can You Help? • How Can You Help? Expired Listings
  23. 23. Tradeshows, Festivals and Fairs
  24. 24. HUDMail
  25. 25. YourProfile
  26. 26. Zillow
  27. 27. Zillow.com/Agents •Create/Update Profile •Free Webinar's •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site
  28. 28. Zillow Profiles and Reviews (Think “SEO”)
  29. 29. Claim and Enhance Your Listings!
  30. 30. Zillow.comMake Me Move
  31. 31. Trulia.com
  32. 32. trulia. com/Voices
  33. 33. Refresh .io
  34. 34. CBWorks
  35. 35. CBWorks Images
  36. 36. HouseLogic .com
  37. 37. MailChimp .com
  38. 38. Ribbit .com
  39. 39. WordSwag
  40. 40. Write Articles • HOAs • Newspapers • Other Businesses
  41. 41. Google.com/Picasa
  42. 42. Postagram
  43. 43. Videolicious.com signup.videolicious.com/coldwellbanker
  44. 44. Vistaprint.com
  45. 45. LowesRealtorBenefits.com
  46. 46. Google.com/sites
  47. 47. Google. com/PlacesForBusiness
  48. 48. NARRPR.com
  49. 49. CBx
  50. 50. Using The MLS Ask Lender to write a letter 1 Pull 11-18 month old rented properties 2 Draft standard letter 3 Pull 1 page of listings matching price range of monthly rent 4 Pull it all together and mail it out 5
  51. 51. Video
  52. 52. Video Ideas Neighborhood Tours Client Interviews Home Tours Home Inspections Vlogging
  53. 53. YouTube ONLocation Listing | Personal | Community
  54. 54. A Client Like You
  55. 55. Ustream. com
  56. 56. Create Opportunities Meetup.com
  57. 57. Canva. com
  58. 58. Placester. com NAR Benefit of $60 per year.
  59. 59. AnyMeeting.com
  60. 60. Screenr.com
  61. 61. SoundCloud.com
  62. 62. NextDoor.com
  63. 63. ClosingTi.me
  64. 64. Hand-written Notes
  65. 65. Ask For Referrals
  66. 66. Create Your Plan And Then Work Your Plan
  67. 67. Facebook.com/mattrathbun @mattrathbun cbematthew@gmail.com www.TheAgentTrainer.com YouTube.com/MattRathbun1

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