• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Virginia GRI 404 Technology Presentation
 

Virginia GRI 404 Technology Presentation

on

  • 85 views

 

Statistics

Views

Total Views
85
Views on SlideShare
75
Embed Views
10

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 10

http://www.theagenttrainer.com 9
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Niche marketing or targeting a specific market is not new What IS new is tailoring your approach so what you say and do resonates more powerfully with each of the 4 generations NAR Statistics (2007) On-Line Consumers39% are between 25-34 years of age65% are Married22% are Single Females8% are Single MalesMedian income is $70,700 per year
  • The real question is – will you evolve to deliver on these new buyers expectations?
  • Lesson 1 Who is Today’s Real Estate Consumer?Remember to update this slide from NAR website
  • Living the Code - Duties to Clients and Customers Standards of Practice 1-2
  • Section 3 MobilityFocus on 3 technology tools that consumers are using every dayLaptopsWireless capabilityPDAS
  • Living the Code – Honest and Truthful CommunicationsArticle 12Standards of Practice 12-5, 12-8 – 11Effective January 1, 2008 New Standards of Practice related to Article 8
  • E-mail
  • Keep people apprised of the mundane details of your life…Also useful for people of similar interests, they use it to organize and meet each other.Increasingly used by young people for calendaring, corresponding, etc.

Virginia GRI 404 Technology Presentation Virginia GRI 404 Technology Presentation Presentation Transcript

  • Matthew Rathbun, Broker
    ABR, ABRM, ASR, CSP, EcoBroker, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
    GRI 404: Cyber-Agent
    1
  • Learning Objectives
    Identify who today’s consumer is
    Identify appropriate tools for business
  • Learning Objectives
    Create web presence with a website, and blog
    Evaluate the effectiveness of internet advertising and marketing in relation to
    Inventory, company and personal business
    Evaluate new social networking tools that are effective for real estate
  • Learning Objectives
    Identify ways to stay current and informed on issues affecting their business through the use of the Internet
  • www.TheAgentTrainer.com
  • The Force Behind Real Estate Technology
    Internet educated home buyer
    The Internet and capabilities
    Content rich websites
    Self service attitude
    The new generations
  • Objectives
    Craft marketing to appeal to each generation
    Communication style
    Learn the demographics and psychographics of the four generations
  • Marketing is… having a conversation
  • Most Valuable Features of Website
    NAR 2008 Homebuyer & Seller Report
  • The Why of Technology
    Source: 2008 NAR Profile of Buyer and Sellers
  • What Are They Looking For?
  • How about the Follow Thru?
    45% of Leads will turn into a sale for someone
    Only 10% will become a sale in 90 Days
    22-25% will convert to a sale in 180 days
    The average on-line buyer needs to be incubated for six months to a year.
    The older the Lead the less competition.
  • Who is On-Line?
    NAR Statistics (2008) On-Line Consumers
    34% are between 25-34 years of age
    65% are Married
    17% are Single Females
    8% are Single Males
    Median income is $70,700 per year
  • Demographics
    170% Growth in 35-45 year olds in past year
    Average age of a user is 32
    Majority are College Graduates
    Largest increase of users are those over 55 in the past year
    175 million active users
    Average users have 120 friends
    18 million update daily
    Over 3 Billion minutes spent on Facebook daily
    Source: http://www.facebook.com/press/info.php?statistics
  • What Did they find important?
  • www.realtor.org/righttools
  • “Failing to make a decision (to change) is simply not an option – the market will make one for you.”
    (Swanepoel Report)
  • Living the Code
    Duties to Clients and Customers
    Standards of Practice 1-2
    “The duties imposed by the code of ethics encompass all real estate related activities and transactions whether conducted in person electronically or through any other means”
  • Tools of the TradeIt’s Part of Your Image!
  • Laptop Essentials
    14-Inch TFT Color Screen
    WiFi and Bluetooth Receiver (built in)
    95% full size spill proof keyboard
    Good speakers
    Dell Discount Available for REALTORS® via REALTOR®-Benefits
    Leasing versus Renting?
  • Docking Station
  • Mac vs. PC
  • Laptop Questionnaire
    Consider a tablet or portable laptop (12-14” screen)
    Consider a portable laptop (12-14” screen)
    Consider a desktop replacement (15-17” screen)
    1
    2
    3
  • Bluetooth
    Personal Wireless Network
  • ConvergenceModels
    Palm OS powered PDA like theTreo or Centro offer touch screen and infra red
    Pocket PC powered PDA offers “Outlook”like performance and productivity
    Blackberry combines user friendly keyboards with easy-to-use design for calls and E-mail on the go!
  • ConvergenceModels
    3G technology gives iPhone fast access to the Internet and E-mail around the world
    iPhone 3G makes it possible to do more in more places
    Surf the web
    Download E-mail
    Get directions
    Watch video
    Even while you’re on a call
  • The Most Useful Tools
    Check E-mail
    Return phone calls
    Schedule meetings and showings
    Make follow up and prospecting calls
    Search MLS and pricing info
    Avoid missing appointments
  • Camera Features
    Megapixels
    More megapixels equals more detail
    ZOOM Lens
    10-16x w/ digital enhancement
    28mm or as close as possible
    Compare optical zoom
    Ignore digital zoom
    Size, ease-of-use, and price
  • Camera Features
    Memory/Storage
    Same card as your phone or PDA
    Image stabilization
    Ensures sharp pictures if you’ve got a shaky hand
    Or when using the zoom for close-ups
    Better software
    Image editing
    Archiving
    Stitching to create panoramic images
  • Panasonic Lumix TZ5
    91-megapixel
    10x optical zoom Leica DC lens
    720p HD motion pictures
    3-inch LCD screen
    28mm to 128 mm
    Image Stabilization
  • Samsung NV24HD Pros
    - 24mm wide in both photo and video mode.
    - HD video, but the HD does crop the top and bottom. IE the non HD mode will record a wider image vertically.
    Samsun Cons:
    - Video length is only 25 minutes. (let me know if the newer cameras last longer)
  • www.magneticlenses.com
  • Photos – what not to do!
    Using Bad Photos as a Marketing Tool?
  • 37
  • www.Google.com/Picasa
  • www.Picnik.com
  • VT of What Not to Do
  • Electronic Signatures
    UETA = Uniform Electronic Signature Act (1999)
  • Fax – Just say no!
  • Transaction Management
  • www.RealFutureCRM.com
  • Microsoft Outlook
  • www.PatZaby.com
  • Living the Code
    Article 12
    Honest and Truthful Communications
    Standards of Practice 12-5
    Standards of Practice 12-8 through 11
    New Standards of Practice related to Article 12 effective January 1, 2008
  • E-mail Still Rules
    Pew Internet Life 2008
  • E-mail Etiquette
    Get to the point
    Business writing
    Punctuation
    Abbreviations
    Easy on the formatting
    Spam
    Check yore spelling
    Reread before sending
    Always use a signature
    New subject line when subject changes
  • Types of E-mail Systems
    Web-based Systems
    POP vs SMTP
    Outlook
    AOL
    MRIS E-mail
    Attachments
    Signature Lines
    Vacation Messages
    “Free” E-mails
    GMail
    Hotmail
    Yahoo
    Distribution Lists
    Contacts
    Instant Messages
  • E-mail Disclosure
  • E-mail Newsletter
    Clickable Links
    Photos
    Graphics
    E-mail Merge
  • Getting Help
    Be consistent
    Monthly is good
    Permission based only
    – Always ask permission before youstart sending the E-mail
  • NAR Opinion of CAN SPAM
    E-mail is to be used for
    Responses to Inquires
    Contact clients and firms involved in a transaction
    Remain in contact with former client
    Promote property listings
  • Search Engine Marketing
    OfflineMarketing
    RelatedSites
    Marketing on the Web
    Listing Aggregators
    Directories
    Site Advertising
    3rd party Lead Generation
    Yard Signs
    Flyers
    Print Ads
    Direct Ads
    Promotional Items
    Events
    Organic Results
    Paid Results
    • Great Real Estate Websites include: -Easy Navigation -Provides Information about your Services -Focus on Building Relationships -Area information -MLS / IDX Information
  • Screen Capture
    www.snagit.com
    www.jingproject.com
    www.screencast-o-matic.com
    www.Camtasia.com
  • www.LowesRealtorBenefits.com
  • www.HomeFeedBack.com
  • www.Realtor.org/Library
    www.Realtor.org/Research
  • Text / SMS Google 411
    Google Reader
    Google GMail
    Google Calendar
    Google Talk
    Google Toolbar
    Google Earth (SnagIT)
    Google Analytics and Webmaster tools
  • Google.com/maps
  • Google.com/alerts
  • Google.com/mail
  • Google.com/docs
  • Skype
  • www.goaruna.com
  • Search Engine Marketing
    PAID ADS
    PAID ADS
    Organic Search
  • Pay-Per-Click Advertising
    Marketers accountable for delivering an actual return on advertising dollars
    Brokers purchase key words
    **Reciprocal Links Are Dead (for now)
  • Aggregator andOnline Classified Sites
    Aggregator provides leads back to broker via link to broker’s listing
    Online classifieds provide agents with opportunity to expand their marketing reach to more prospective buyers
  • Web Analytic Solutions
    Google Analytics
    WebTrends
    VisiStats
    GetClicky
  • Characteristics of Good websites
    MUST-have features of websites
    Current listing information
    Pictures of listings
    Easy navigation
    Links to other data
    Information about community and buying process
  • Ask for Input
    Easy to navigate?
    Contain information that was useful?
    Contain enough information to invite you to come back?  
  • Virginia Advertising Law
    How well do you know the NAR Code of Ethics regarding your Web practices?
    How about the VAR Advertising Rules?
  • Marketing Practices
    Virginia Statute 18VAC135-20-190/Article 12
    • Must disclose name and license status
    • Must disclose all locations were license is held
    • Brokerage name, address and phone number
  • Marketing Practices
    Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link
    Cannot show listings “For Sale” if they are under contract or sold
    If posted must be removed from blog
    NAR Trademark Rule – “REALTOR” cannot be used with any adjectives
  • Virginia Required Internet Rules(18VAC135-20-190)
    Agent name and licensed status must be disclosed on all solicitations or business related pages and E-mails
    Brokerage Name, address and phone number must appear on all web pages in the first viewable section
    Both must disclose all the locations in which they hold a license
  • Internet Rules I
    All internet advertisement is under the direct supervision of the Broker
    Instant messages are exempt so long as previous disclosures have been made
    Chat Rooms – Disclosure must be made in every instant that you provide services or recommendations or a solicitation is made
  • Internet Rules II
    Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link
    Cannot show listings “For Sale” if they are under contract or sold
    NAR Rule – “REALTOR” cannot be used with any adjectives
  • Popular High Risk Practices
    False Statements about Competitors and /or their practices
    Anti-Trust Violations
    Picture Manipulation or “Enhancements”
    Article 2
    Non-Violation Practices
    Posting Listings
    Being “mean”
    Vendettas
  • The Brave New WorldWeb 2.0
  • What is Social Media?
    Social media is people talking
    with other people on the internet!
  • Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
    http://www.wikipedia.org
  • “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
    IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
  • Blogs
    Video
    Podcasts
    Photo Sharing
    Mapping
    Social
    Networks
    Resources
  • Marketing is… having a conversation
  • IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
  • Turning the Megaphone around…
  • Monologue
    Dialogue
  • The Social Media Operating System
  • Benefits of Blogs
    Blogs are effective at
    Spreading a message
    Establishing credibility and authority
    Connecting groups of interested readers
    Networking
    Giving a brand a human face
    Reaching a wide audience
    Getting exposure
  • How Do You Get Started?
    Find a Publisher – if you want to publish
    Wordpress
    Many websites offer one-click install of blog software
    Activerain offers a free blog to REALTORS® at www.activerain.com
  • How Do You Get Started?
    Choose a host
    Use the internet address assigned to you
    Upload it to a page on your existing website
    Example www.blogabcrealty.com
    Make it look like your website
  • Publishing with RSS
    How are they read?
    Through Internet Explorer
    Through E-mail
    On a BlackBerry
    On a computer
    Through Instant Messaging
    Widgets
  • Promoting your Blog
    On all marketing materials
    Website
    E-mail signature
    Brochures
    Notes to clients
    Share articles
    Have property search on blog
  • Social Networking
    A primary benefit to social networking is the ability to reach out to consumers, even when they are NOT ready to contact you
  • Participate on These Sites
    Facebook
    Linked-In
    Active Rain
    Real Estate Blogs
    Twitter
  • @mattrathbun
    Twitter for Real Estate book: www.MyTechOpinion.com
  • Host Your Own Show!
  • Video
    With video, you can make your
    “first impression” perfect every time!
  • FlipVideo
  • Video – Where and What
    Create videos for multiple uses
    Corporate welcome message
    Your clients recommending you
    Product Demo
    Listings
    Communities
    Niches
  • Video – Where and What
    Redistribute videos in multiple venues
    Website
    Yours and others
    Newsletters
    E-mail campaigns
    CDs
  • Videos that Educate
  • www.eyejot.com
  • Add Video to Realtor.com
  • Online Buyer Guides
    Search for Homes and Land for Sale
    HomeBuying Guide
    State and Federal Fair Housing Guidelines
    What Does Virginia Require of an Agent?
    Caroline County Ordinances and Regulations
    Regional Information
    Required Property Disclosure Document
    EPA Lead Based Paint Disclosure (This is the one required by Federal Law)
    EPA Radon Consumer Information
    EPA Mold Information and Disclosures for Consumers
    Consumer’s Guide to Radon
    Green Remodeling Values and Guidelines
    Walkability Score for a given neighborhood
    School Information and Evaluation
    Free Credit Information
    Consumer Explanation and Information Regarding Shortsales
    Crime Statistics
    Weather Information and Patterns
  • Online Buyer Guide II
    Area Libraries
    Central Rappahannock Regional Library system, primary facility in downtown Fredericksburg (210,000 volumes)
    Caroline County Library : The main public library carries a total of 35,000 volumes in the system, head quartered in Bowling Green and serves branches in Dawn, Ladysmith and Port Royal.
    LOCAL TAXES - 2006 Tax Year Real Estate
    Caroline County:Nominal Tax Rate/$100-$.53; Assessment Ratio-100%
    Town of Bowling Green:Nominal Tax Rate/$100-$.l7; Assessment Ratio-100%
    Town of Port Royal: No separate tax imposed
    Personal Property/Automobile and Trucks
    Caroline County: Nominal Tax Rate/$100-$6.25; Assessment Ratio-40%
    Town of Bowling Green: Nominal Tax Rate/$100-$1.20; Assessment Ratio-40%
    Town of Port Royal: No separate tax imposed
    Sales and Use Tax
    Caroline County: 1%
    State of Virginia: 4%
    Zip codes by region
    Bowling Green 22427, 633-5651
    Corbin 22446, (540) 373-1513
    Hanover 23069, (540) 537-5365
    Ladysmith 22501, 448-3316
    Milford 22514, 633-5413
    Port Royal 22535, 742-5759
    Rappahannock Academy 22538, 742-5604
    Ruther Glen 22546, 448-3900
    Sparta 22552, 633-9742
    Woodford 22580, 633-6923
    Workforce and Labor Statistics
    Tract and Block Information
    Locally Issued Permits according to HUD
    Census Information
    Renting Versus Buying Calculator
    Local Marketing Information
    Remodeling Cost versus Value
    CLUE Insurance Reporting Information
    Your Local Planning Commission
    Caroline County’s Webpage
    Caroline County Public Schools
    Caroline County Public Transportation / FRED Schedule
    Hospitals Near Caroline Virginia
  • Please share three new ideas you’ll implement in your business…
  • www.TheAgentTrainer.com
    matthew@realtor.com
    Facebook.com/mattrathbun
    Twitter.com/mattrathbun