Matt Rathbun: Basic Realtor Technology 101

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  • + rtroth Robin Roth 9 months ago
    This is a super slideshow, Matt. Love the graphs you created, from all those NAR statistics. Thanks for posting.
  • + Latana Latana 9 months ago
    Love the updated side show. I still need to add a few to mine for Friday;s class.
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Matt Rathbun: Basic Realtor Technology 101 - Presentation Transcript

  1. Realtor® Technology 101 Matthew Rathbun, Broker Matthew Rathbun Consulting © 2007 ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
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  5. Source: 2008 NAR Profile of Buyer and Sellers
  6. Source: 2008 NAR Profile of Buyer and Sellers
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  10. What Are They Looking For?
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    • 45% of Leads will turn into a sale for someone
    • Only 10% will become a sale in 90 Days
    • 22-25% will convert to a sale in 180 days
    • The average on-line buyer needs to be incubated for six months to a year.
    • The older the Lead the less competition.
    • What you need vs. What you want
    • Cost Plan / Budget
    • Consumer Reports
    • On-Line Community Support
    • Professional Assistance
    • What is Valuable vs. Convenient
    • Professional Opinion vs. Frustrated Users
  12. ______________________ _____
    • It’s a tool to provide better service
    • It’s a Lead Generator
    • Advertisement Necessity
    • We only use 10% of our available software on our PCs
    • Don’t assume they prefer e-mail
    • Get a face to face meeting as soon as possible
    • Meet with Client when getting Documents Signed
    • Remember technology is a tool and not a replacement for YOU!
    • Be Patient
    • Use the PHONE
    • NAR Statistics (2007) On-Line Consumers
      • 34% are between 25-34 years of age
      • 65% are Married
      • 17% are Single Females
      • 8% are Single Males
      • Median income is $70,700 per year
    • Buyers First Learned of homes by:
      • Realtor 40% of the Time
      • Internet 20% of the Time
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    • Easily Dazzled
    • Information Hungry
    • Usually between 23 and 44 years old
    • Want Constant Interaction
    • Typically not very loyal
    • Easy to get information to
    • Want Tech Savvy Agent
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    • Get the Client’s Information
    • Make Disclosures
    • Send just enough information…
    • Call and Introduce yourself and Services
    • Arrange Meeting
    • Continue Communicating via Client’s Preference
    • Must have legitimate return e-mail address
    • Clear and Conspicuous notice of the recipients opportunity to “opt-out”
    • Clear and Conspicuous notice of Solicitation
    • E-mail is to be used for:
      • Responses to Inquires
      • Contact Clients and firms involved in a transaction
      • Remain in contact with former client
      • Promote Property Listings
    • Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.
    • Brokerage Name, address and phone number must appear on all webpages in the first viewable section.
    • Both must disclose all the locations in which they hold a license.
    • All internet advertisement is under the direct supervision of the Broker.
    • Instant messages are exempt so long as previous disclosures have been made.
    • Chat Rooms – Disclosure must be made in ever instant that business services, recommendations or solicitations is to be made.
    • Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link.
    • Cannot show listings “For Sale” if they are under contract or sold.
    • NAR Rule – “REALTOR” cannot be used with any adjectives
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  16. Google
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  22. Facebook Demographics
    • 170% Growth in 35-45 year olds in past year
    • Average age of a user is 32
    • Majority are College Graduates
    • Largest increase of users are those over 55 in the past year
    • 175 million active users
    • Average users have 120 friends
    • 18 million update daily
    • Over 3 Billion minutes spent on Facebook daily
      • Source: http://www.facebook.com/press/info.php?statistics
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    • Market Information
    • Limited Personal Information
    • No Degrading Comments
    • Avoid Extended Menus
    • Emotional Triggers
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  26. Using Bad Photos as a Marketing Tool?
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  28. www.WikiMLS.com
  29. www.LowesRealtorBenefits.com
  30. www.RealBird.com
  31. www.postlets.com
  32. Skype Twitter
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  36. CarolineVABlog.com
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  38. www.jott.com
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  40. www.Picnik.com
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  43. www.Realtor.org/Library www.Realtor.org/Research
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