Technology Marketing 3 Hoursonline

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Technology 101 class for Realtors at the Fredericksburg Association of REALTORs.

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  • Keep people apprised of the mundane details of your life…Also useful for people of similar interests, they use it to organize and meet each other.Increasingly used by young people for calendaring, corresponding, etc.<number>
  • Technology Marketing 3 Hoursonline

    1. 1. Matthew Rathbun, Broker ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES Realtor® Technology 101 Matthew Rathbun Consulting © 2007 1
    2. 2. Source: 2008 NAR Profile of Buyer and Sellers
    3. 3. Source: 2008 NAR Profile of Buyer and Sellers
    4. 4. What Are They Looking For?
    5. 5. 45% of Leads will turn into a sale for  someone  Only 10% will become a sale in 90 Days  22-25% will convert to a sale in 180 days  The average on-line buyer needs to be incubated for six months to a year.  The older the Lead the less competition.
    6. 6. What you need vs. What you want   Cost Plan / Budget  Consumer Reports  On-Line Community Support  Professional Assistance  What is Valuable vs. Convenient  Professional Opinion vs. Frustrated Users
    7. 7. ___________________________ ______________________
    8. 8.  It’s a tool to provide better service  It’s a Lead Generator  Advertisement Necessity  We only use 10% of our available software on our PCs
    9. 9. Don’t assume they prefer e-mail   Get a face to face meeting as soon as possible  Meet with Client when getting Documents Signed  Remember technology is a tool and not a replacement for YOU!  Be Patient  Use the PHONE
    10. 10. NAR Statistics (2007) On-Line Consumers  ◦ 34% are between 25-34 years of age ◦ 65% are Married ◦ 17% are Single Females ◦ 8% are Single Males ◦ Median income is $70,700 per year
    11. 11.  Buyers First Learned of homes by: ◦ Realtor 40% of the Time ◦ Internet 20% of the Time
    12. 12. Easily Dazzled   Information Hungry  Usually between 23 and 44 years old  Want Constant Interaction  Typically not very loyal  Easy to get information to  Want Tech Savvy Agent
    13. 13. Get the Client’s Information   Make Disclosures  Send just enough information…  Call and Introduce yourself and Services  Arrange Meeting  Continue Communicating via Client’s Preference
    14. 14. Must have legitimate return e-mail address  Clear and Conspicuous notice of the  recipients opportunity to “opt-out” Clear and Conspicuous notice of  Solicitation
    15. 15. E-mail is to be used for:  ◦ Responses to Inquires ◦ Contact Clients and firms involved in a transaction ◦ Remain in contact with former client ◦ Promote Property Listings
    16. 16. Agents name and licensed status  must be disclosed on all solicitations or business related pages and e- mails.  Brokerage Name, address and phone number must appear on all webpages in the first viewable section.  Both must disclose all the locations in which they hold a license.
    17. 17. All internet advertisement is under the  direct supervision of the Broker.  Instant messages are exempt so long as previous disclosures have been made.  Chat Rooms – Disclosure must be made in ever instant that business services, recommendations or solicitations is to be made.
    18. 18. Banner Ads – Disclosure link must be  disclosed on the banner itself, can be a hyper-link. Cannot show listings “For Sale” if they are  under contract or sold. NAR Rule – “REALTOR” cannot be used  with any adjectives
    19. 19. Google
    20. 20. Facebook Demographics 170% Growth in 35-45 year olds in past year   Average age of a user is 32  Majority are College Graduates  Largest increase of users are those over 55 in the past year  175 million active users  Average users have 120 friends  18 million update daily  Over 3 Billion minutes spent on Facebook daily ◦ Source: http://www.facebook.com/press/info.php?statistics
    21. 21. Market Information   Limited Personal Information  No Degrading Comments  Avoid Extended Menus  Emotional Triggers
    22. 22. Using Bad Photos as a Marketing Tool?
    23. 23. www.WikiMLS.com
    24. 24. www.LowesRealtorBenefits.com
    25. 25. www.RealBird.com
    26. 26. www.postlets.com
    27. 27. Twitter
    28. 28. CarolineVABlog.com
    29. 29. www.jott.com
    30. 30. www.Picnik.com
    31. 31. www.Realtor.org/Library www.Realtor.org/Research

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